When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
In our second Visionaries Project installment, we talk to sex workers' rights activist and writer Elsie B.
The Visionaries Project is a new subsection of The Liberty Project dedicated to highlighting the lives, passions, and work of radical activists currently working towards social justice and liberation from oppression. We aim to uplift the perspectives of diverse voices working in media and activism today—and not just the faces who make headlines, but the real people on the ground every day, working towards their visions of a better world.
For our second installment of the Visionaries Project, we're featuring Elsie B., a writer and activist who can be found on Twitter at @NotSuperIntoIt. Elsie is an out and proud member of the bisexual community and an active participant in the fight for sex workers' rights.
Sex workers, as Elsie informs us, often face unique legal constraints and social stigma that can prevent them from accessing adequate healthcare and opportunities. As sex workers' rights have been threatened in the United States and across the world by new laws that constrain their ability to work and share online under legal protections, the need for information and action has grown.
As Amnesty International implies, criminalization of sex workers' rights almost always puts them at a disadvantage. "We have chosen to advocate for the decriminalization of all aspects of consensual adult sex - sex work that does not involve coercion, exploitation or abuse," reads the organization's statement on the matter. "This is based on evidence and the real-life experience of sex workers themselves that criminalization makes them less safe."
Or as Elsie writes, "It's long past time to demand fair and equal treatment for sex workers, and the consequences of delayed action by civilians and lawmakers will be lethal."
We spoke to Elsie about how she became involved in the fight for sex workers' and LGBTQ+ rights, what kind of activism work she does, and how she unwinds after a long day of fighting oppression and injustice.
LIBERTY PROJECT: Can you tell me a bit about your background? How did you get interested in activism?
ELSIE B: I'm fortunate to have grown up in a family that values social justice. I was raised as an ethical vegetarian and attended circus protests as a child. In middle school, I printed animal rights literature and ordered a pack of stickers from Peta2 that said "cut class, not frogs," which I slapped on every table in the science room when the dissection unit began approaching. As I got older, my dad and I would attend political rallies for Democratic candidates. During college, my politics became more radical than those I was raised with, thanks to some incredible professors. I was involved in social justice clubs, including the campus LGBTQ+ outreach program and an animal rights group of which I became VP.
In graduate school, I met a group of activists who shared my radical political beliefs and were doing meaningful, grassroots work for social justice and to end animal suffering. As I befriended these folks, I began to widen my interests in regard to my activism. I met my friend Emily during this time who is a stripper. Her influence changed my understanding of feminism and women's rights.
After graduate school, I started a small organization that helped connect feminist women and worked for the Sanders 2016 campaign.
How did you first start getting interested in sex workers' and LGBTQ+ rights?
A: From the time I realized LGBTQ+ folks were treated differently, I've been interested in the rights of non-hetero folks. I grew up with gay and lesbian culture as a constant in my life. And, at about the age of eight, I realized I myself am interested in more than only the opposite sex.
My official foray into LGBTQ+ activism started in college, but I saw myself as an ally at that time. However, after the Pulse shooting, I began to see my role in the LGBTQ+ community not as an ally but as a member of the community. I had quietly come out as bisexual many years before but had never felt comfortable identifying as someone in the LGBTQ+ community. However, after the gut-wrenching experience of watching what I realized was my community face such horrific violence, I decided it was my responsibility as an out bisexual to fight for destigmatization, especially of bisexuals who are at the highest risk for suicidal ideation and attempts.
Around the same time, sex workers started to experience attacks on their primary methods of advertisements, especially on Backpage. As so many of my friends are sex workers, I saw the panic these workers experienced. This is when I began to incorporate sex workers' rights into my activism platform. Then, in 2018, FOSTA/SESTA was introduced and passed. During this time, I dedicated all of my activism to fighting FOSTA/SESTA. During that year, I marched, helped plan harm reduction meetings, petitioned, and contacted government officials. The energy during 2018 was one of terror and excitement as sex workers rallied to fight against these new laws. It was electrifying to be a part of the first International Wh*re's March, but that euphoric buzz of being with other activists was quelled as the reality of a changing internet landscape for sex workers sunk in.
Sex workers are being locked out of their accounts en masse. This is terrifying for sex workers who have already be… https://t.co/8d7TYSFL7A— Elsie (@Elsie) 1568936565.0
From 2018 to present, most of my activism has been based online, since sex workers work mostly in isolation. Through online communities, I have been able to continue my work in harm reduction, petitioning, and community organizing. I've also written under various pseudonyms (since even working as an activist carries stigma). I've had viral writing, which has given me some hope that sex workers' rights are beginning to creep into the consciousness of civilians, the term for non-sex workers.
Are there any challenges you've faced in activism work? Any particular successes, favorite moments, or pieces you've written?
A: Activism is draining, but there is no better feeling to me than having someone reach out to let me know how I've helped them. This has been especially true of my work as an activist for bisexual individuals. The number of messages I've received from people telling me I gave them the courage to come out or that reaching out to me is the first time they've admitted their attraction to more than one gender has been simultaneously heartbreaking and the most rewarding feeling.
Working as an activist for sex workers has unique challenges in that even associating with sex work as a topic comes with stigma. I usually work under pseudonyms, as I don't want my work in sex work to affect my other activism (I've worked in activism for education orgs which serve younger students).
Activism as a bisexual cis-woman has also been challenging, as biphobia and stigma are often just as hostile, if not more, in the community. Bisexuals have a unique fight, in that they are shunned from straight and gay communities for not being straight or gay enough. It can be painful to watch people choose to repress their complex sexual orientation in order to feel accepted by one group.
Coming out very publicly was one of the best feelings as an activist. It was such a personal act, and the number of friends and acquaintances who reached out to me during that time to tell me their stories was so touching.
Seattle Police shockingly claim sex workers need to be arrested "to disrupt the cycle of violence and abuse". Thi… https://t.co/WocSniI500— Kshama Sawant (@Kshama Sawant) 1570115501.0
What would you suggest people do if they want to start to get involved in the fight for LGBTQ+ and sex workers' rights?
A: For most people, the most effective activism they can do is within their own communities. Talking about sex workers and LGBTQ+ rights with family and friends may seem menial, but it is some of the most important work we can all do.
To talk to folks in your circles though, you need to be armed with correct information about those you are hoping to help. It is important to avoid savior complexes. Listen to people in the communities you want to fight for. Trusted sources are SWOP chapters, the ACLU, the LGBT Center in Los Angeles (or local chapters to you), and actual LGBTQ+ folks and sex workers.
Of course, you can volunteer and leaflet with local chapters and organizations, but it is also important to support community members directly. You can do this by supporting a business owned by LGTBQ+ folks and sex workers or by tipping them directly!
You do a lot of challenging work. What do you do to take care of yourself and have fun?
A: What's been so great about my current work is the wonderful people I have met. I have never had more fun with a group of people than my sex worker comrades. We take trips, drink wine in the backyard, and gas each other up constantly.
Personally, I go to the gym almost every day and try to spend some time there with my phone off. Turning your phone off is very important for activists (and all workers at this point). In 2019 we can be constantly reached, and it's hard not to engage when you are so passionate about your work helping others.
I also got a fully functional TV for the first time in my adult life this year and now understand the benefits of winding down watching TV (even if I mostly watch The Office).
In the first installment of our Visionaries Project, we interview brilliant writer, activist, and horror buff Sherronda J. Brown.
The Visionaries Project is a new subsection of The Liberty Project dedicated to highlighting the lives, passions, and work of writers and activists currently working towards social justice and liberation from oppression. We aim to uplift the perspectives of powerful, diverse voices working in media and activism today—and not just the faces who make headlines, but the real people on the ground every day, working towards their visions of a better world.
As our first installment of the Visionaries Project, we're beyond honored to feature Sherronda J. Brown, an incredibly eloquent and brilliant journalist and activist currently doing vital work in the media sphere.
Where did you grow up? Was there an activism or writing background in your childhood?
I grew up in a small town called Tarboro in Eastern North Carolina. I don't have an activism background from my youth, but I have always been a writer. My mom still has a stack of little books I wrote as early as Kindergarten and first grade.
Can you tell me a little bit about how you got into writing and journalism?
I don't think writing was much of a choice for me. I think it's something that just lives in my bones and my fingertips. If I wasn't writing about systemic oppression and its multiple arms, I'd almost certainly be writing in some other capacity, probably in entertainment media or true crime. Definitely true crime. Hell, I might still do that one day.
My foray into journalism was more like being pulled into it. I have always shared my views on social media, specifically Facebook, and eventually people started to follow me and root for me. To my surprise, my words touched people. I wrote briefly for a now-shuttered, indie feminist website (for free!) while in college many years ago, but my presence in this world really became solidified when current Managing Editor at Black Youth Project (BYP), Hari Ziyad, gave my writing a home at RaceBaitR and later encouraged me to write for BYP as well. Then, the Deputy Editor position came along, and Hari encouraged me to take another step. The next step was Wear Your Voice (WYV), where I was promoted to Managing Editor by founder Ravneet Vohra before I even knew what hit me. And here I am. Other people recognized my talents and potential before I did. They knew I could do this before I even knew it was an option. Shout out to imposter syndrome, and shout out to the people who helped me get here.
How did you get involved with Wear Your Voice? What work do you do for it, and what's the publication about?
Lara Witt, the current EIC, posted a call for pitches on social media and I submitted a piece about an indie film I had been really impressed by, The Keeping Room. This was just after the release of Sofia Coppola's remake of The Beguiled, and I argued that The Keeping Room—while an imperfect film—succeeds where Coppola's film fails, specifically in her erasure of an enslaved Black woman character from the Civil War era South in order to ensure that the Confederate white women are seen as indisputable victims within the story, rather than cruel enslavers. The essay did very well, so much so that the writer and producer, Julia Hart and Jordan Horowitz, reached out to thank me. That was a surprise and, of course, hugely flattering. From that point, I continued to write for WYV as a freelancer, until I got the courage to ask Lara if she needed any editorial support. She advocated for me and helped me become a part of the team, beginning as a part-time Social Media Manager. I will always, always be so grateful to her for that, especially because WYV is such an amazing publication to work for. I now get to say that I serve as the Managing Editor of a bold magazine that wholly embraces me and gives QTBIPOC space to talk about our experiences without tone policing or censorship. It's incredibly rewarding and therapeutic work for me.
The bio for Wear Your Voice cites Kimberlé Crenshaw's definition of "intersectionality." How would you define intersectionality? Has your understanding of it changed over time?
A lot of people misunderstand or wrongly define intersectionality, and I suppose I used to do the same. Once upon a time, I thought of it as a literal intersection, with multiple roads meeting and touching at a particular point, with each road being a different aspect of a marginalized identity. So, one road would be Black, one would be woman, one would be queer, and so on, and they would intersect with each other. In this visual representation, the points where they intersect would be the nucleus, where all the layered oppressions one experiences are most concentrated, for lack of a better phrase.
Now, I understand how wrong I was. Because, for a queer Black woman, Blackness is never separate from woman, is never separate from queer, and so on. More specifically, Kimberlé Crenshaw developed this theory and coined this term thirty years ago for Black women to think and talk about how we experience misogynoir. Intersectionality is specifically for Black women's benefit, and Crenshaw herself has told us not to use it as a blanket term for thinking about oppressions.
What do you mean by "digital activist," as you say in your bio? What potential do you see in digital activism going forward?
It's funny, I didn't realize that I was a digital activist until someone told me I was. I guess, I didn't really understand the true impact that my words were making. One of my favorite anecdotes—or maybe it's a testimony—is from a woman who said that my writing helped her get her teenage daughter to stop bleaching her skin. That made my heart sink and sing at the same time. People reach out to me periodically to share how I've helped them to think about things from a new perspective and better understand how oppressive systems work and even how they have participated in and benefited from them. That's the best reward for me. A lot of people don't consider digital activism to be valid. People like me often get called "armchair activists" as an indictment of our supposed laziness, which is quite an ableist sentiment. There is tremendous value in digital activism, whether or not people are physically or mentally healthy and able enough to contribute to "boots on the ground" work, and I don't just say this because I consider myself one. Think about how much information gets shared across social media by marginalized people that might not otherwise be reported on by the mainstream media. Digital activism can and does enact change in its own way, and there are plenty of examples.
If you see yourself as a resource for awareness or inspiration for activists and radical thinkers, what would you recommend to others looking to get into the type of work you're doing?
I know this is easier said than done, but take the leap. Shoot your shot. Send that pitch email. Read other people's work, digest it, process it, live in it. And then, find the gaps. With any given subject, there's always someone who has already written about it, of course, but there are always things left unsaid, views left unexplored. No one person can tackle every possible angle. Find the gaps that other people inevitably leave in their work and fill them. Address the unaddressed. That is how writers can set themselves apart, in my opinion. That's what I really appreciate as an editor and a reader.
Are there any projects or current topics you want to promote?
We are currently wrapping up our Summer of Sex campaign at WYV, a series that highlights perspectives of QTBIPOC [Queer, Trans, Black, Indigenous, People of Color] on the subject of sex and the things surrounding it. The piece I contributed to this is rather personal, maybe more personal than anything else I've ever written. In it, I do what feels for me like heavy lifting on the subjects of unhealthy sex, asexuality, celibacy, and fawning as a trauma response, as all of these relate to my personal story and life experience. These are topics I rarely see talked about openly and I would like to see others engaging with them as well.
You describe yourself as a "reformed Blackademic." What was your experience in academia and why did you choose to move towards digital media?
I had no idea I would end up here. For a long time, I thought I would be an academic, and I had plans to pursue a doctorate. The bureaucracy and high pressure of the institution turned out to be something I wasn't cut out for, and I'm perfectly fine with that. I call myself a reformed Blackademic because stepping back from academia allowed me to see how elitism and inaccessibility can sometimes be a barrier to connecting with our own communities. If my work isn't accessible to those outside of higher education, then I don't think it's actually doing as much work as we might assume. This isn't to say that there isn't value in academic thought and high theory. Of course there is, and the things I learned while pursuing my degrees absolutely continue to inform my current work. I'm just more intentional about making my work accessible, as much as I can, and I will hopefully continue to make more progress in that arena through digital media.
What are your favorite writing projects or stories you've covered over the years?
My favorite projects are the ones that allow me to blend my passion for entertainment media with my radical, leftist, Black feminist, anti-capitalist philosophies. I'd say I'm currently most fond of my analysis of Thanos and his flawed Malthusian logic system about overpopulation and my laments on the unfortunate pattern of Black horror stories and Black time travel narratives that seem to only contemplate white violence as a constant fixture in our lives.
You've written a lot about your interest in horror and haunting narratives. Can you tell me a little bit about that?
I became interested in hauntings in grad school, in terms of how the ghosts of history continue to haunt our lives everyday and how we see those ghosts manifesting in oppressive systems, and these things often show up as literal ghosts in cinematic haunting narratives, like literally any film that uses a "Native American burial ground" as a way to convey danger and terror for white protagonists only to ultimately subdue the ghosts rather than truly acknowledge and hold accountable the violent white colonialism that created them.
Candyman (1992) is also a prime example with the vengeful ghost created from a lynching, and it is one of my personal favorites, despite it ultimately being yet another story of a frightened white woman being lusted after by a Black man. Choosing favorites is always difficult, because it changes every few years, and I love so many. Train to Busan (2016), Tigers Are Not Afraid (2017), Hereditary (2018), and The Babadook (2014) are some of my contemporary favorites, but Psycho (1960), The Exorcist (1973), Night of theLiving Dead (1968), and Invasion of the Body Snatchers (1956) are longevity faves.
When you say "new voices" in horror, I immediately think of Jordan Peele, of course, who has two amazing horror entries already, which are among my favorites as well, and is sure to bring us more. He's tapped Nia DaCosta to direct his Candyman "spiritual sequel" expected in 2020, and I am ecstatic about a Black woman directing such a huge mainstream horror film. It would be a dream to see more Black women, more queer folks, more trans folks, more disabled folks at the helm of these stories. I want to see people who have historically been largely relegated to monstrosities in horror giving us innovative tales that subvert the status quo and rattle us in new, challenging ways.
You write a lot of content that challenges hegemonic, white supremacist narratives and ways of reporting and understanding current events; for example, the idea that climate change is new/just beginning to show effect, or that BIPOC women's bodies haven't always been byproducts of white supremacist violence. What writers, sources, or strategies have helped you challenge these hegemonic narratives? What kind of anti-oppression work do you see coming to the fore and/or still needing to be done in terms of this?
My first piece of writing that went viral viral was "White Women In Robes" on my personal blog, werdbrew. It was a critique of The Handmaid's Tale's use of harms committed against BIPOC in a story that centers white women and white feminism's historical connections with white supremacy, among other things. Dorothy E. Roberts' "Killing the Black Body" greatly informed that piece of writing, and anything else I've written about the reproductive control of and expectations for Black people. I also carry Audre Lorde, Alice Walker, and Angela Davis with me daily, and the spirits of Harriet Tubman and Zora Neale Hurston. The voices of Patricia Hill Collins, Nina Simone, and Toni Morrison are always with me when I write about Black womanhood. Some more recent entries that have inspired me include Tressie McMillan Cottom's "Thick" and Sabrina Strings' "Fearing the Black Body," both amazing and important works. I just think Black women are so brilliant and so uniquely able to Illuminate ugly but necessary truths about our world. Black women are already doing crucial anti-oppression work, and always have been. People just need to listen.
"White supremacy is the ugliest thing I have ever seen—producing literal monstrosities—and its hideousness cannot b… https://t.co/wiLkhJBOYc— 𝚂𝚑𝚎𝚛𝚛𝚘𝚗𝚍𝚊 𝙹. 𝙱𝚛𝚘𝚠𝚗 (@𝚂𝚑𝚎𝚛𝚛𝚘𝚗𝚍𝚊 𝙹. 𝙱𝚛𝚘𝚠𝚗) 1568832755.0
You write that white dystopian narratives align with the "destruction of the dominant white society, the disruption of the white heteropatriarchal family unit, and the downfall of post-colonial civilization as a whole" in one of your reviews. What kind of disruption would you like to see, and are there any images of the future that you imagine seeing through and beyond this disruption?
That is the kind of disruption I like to see. In a perfect world, we would finally get to see all the remnants of white colonialism gone, but unfortunately that is not our reality. I don't mind at all that dystopian narratives involve this kind of destruction in the fantasy world, especially because the destruction of a society where white supremacists hold political, economic, and social power only creates possibilities for the rest of us. My issue is that these narratives—with the exception of The Girl With All The Gifts (2017)—never explore those new opportunities or acknowledge the fact that QTBIPOC already live in a dystopia in the real world.
Still from "The Girl With All the Gifts"pressinfo.com
Are there any particular voices or groups you'd like to see highlighted in our current cultural moment?
I absolutely want more QTBIPOC voices. More fat, disabled, neurodivergent folks being heard and respected and humanized. More sex workers, more undocumented immigrants. I want to hear more from the younger generation, too. The people who get silenced the most are the ones who need to be elevated the most.
What's your everyday routine like? Where do you like to do your work or write?
I'm actually working to embrace my nocturnal nature these days, and I'm fortunate enough to have a career that allows me to do so. What are considered "normal" sleeping hours often serve as my writing time. Some of the best things I've written have come pouring out of me between the hours of 3 and 6 am. I'm either writing in bed or on the couch, and I always write on my phone. I sleep as best as I can, if I can, for a few hours and then I'm up and working again by noon. For BYP, I might be publishing in WordPress and/or desperately searching for good stock images of Black people. For WYV, I might be taking care of daily social media management duties, doing secondary edits or final checks on a piece before Lara publishes, creating graphics, and/or designing and sending out our weekly newsletter(s). For both publications, I might be hopping on a staff video or phone call, brainstorming new content, reading and catching up on the day's news so far, answering emails, evaluating pitches, responding to Slack messages, drafting calls for pitches, organizing my editorial calendar, conducting interviews, checking in with writers, and addressing anything else that requires my attention. The late afternoon and evening is when I rest, recharge, meditate, exercise, and eat. Sometimes, I will do some in-depth editing work on writers' drafts during this time, but mostly I don't start doing that kind of work until around midnight. Then, I plan for the next day/night. I admit, sometimes it's hard to keep track of what day it is.
You do a lot of challenging work. What do you do for fun, and to take care of yourself?
I'm proud to say that I'm much better about taking care of myself now than I used to be. For self-care, I watch horror game play on YouTube because I think it's more fun to watch other people do it—plus it's cheaper and less time-consuming. I spend quality time with friends virtually—ironically, all of my closest friends live far away. I SnapChat with my little sister. I take myself to 4 pm matinees in the middle of the week. I laugh with my co-workers. I support and mentor Black kids. I lift weights. I hit my heavy bag. I eat peanut butter fudge sorbet at 3 AM. I write happy things. I listen to podcasts and audiobooks about true crime, folklore, and history. I laugh at nonsensical memes. I block white people with dreadlocks. I drink plenty of water. I take selfies. I spend entire weekends naked, and I don't let myself work on Saturdays anymore.