When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, aren't old dogs with new tricks.
Last night, the second round of Democratic debates came and went. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the second half of NBC's nationally televised event. Of course, the goal for the Democratic Party is to take the Oval Office and hopefully the Senate.
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, are old dogs without any new tricks. Honestly, it'd be difficult to tell the difference between a clip of Senator Sanders debating in 2016 and 2019—maybe this time around, he's a little more tired. Joe Biden was alarming on the stage: He was ill-prepared, stumbled over his words, and leaned heavily on his smile. It's not that Biden had a terrible night' it's that he only had an okay night— which, for a frontrunner, is not a good sign. There were only three people anyone should be excited to hear from: Kamala Harris, Pete Buttigieg, and Marianne Williamson.
Between the two debates, candidate Andrew Yang spoke the least by a two-minute margin. During the three minutes he did speak, Yang introduced his Freedom Dividend policy. The Freedom Dividend Policy is a Universal Basic Income plan. All people over the age of eighteen would be eligible to obtain a basic income of a thousand dollars a month. Yang's policy is one of the few proposed that addresses an imminent threat: technology. If corporations like Amazon were heavily taxed, that'd free a lot more money for workers who are displaced due to automated jobs accomplished by AI.
If you look into Yang, he's a contender thanks to his reasonably successful grassroots campaign. Last night, Yang turned his campaign into the trending hashtag #LetYangSpeak. According to the candidate, his mic had been turned off multiple times throughout the evening. The only evidence available is footage of Yang attempting to get a word in but to no avail.
#LetYangSpeak Here’s proof that @AndrewYang was attempting to speak, but his mic was cut off. Coincidences don’t ex… https://t.co/cRhdujENfD— AVWilhite20 (@AVWilhite20) 1561733609.0
In the video, he's speaking, loud enough for Joe Biden to hear him. Beyond that clip, there is no other evidence. If that were, in fact, true, then NBC would have a lot to answer for ah regarding their meddling in a primary debate.
Marianne Williamson, Be Still My Heart
Marianne Williamson sure made a name for herself last night. Her dramatic and chaotic delivery was a delight for many. Yet, she did not come to play games; she came to bring up points of contention and big ideas we need to tackle. According to her, "It's really nice if we've got all these plans, but if you think we're going to beat Donald Trump by just having all these plans, you've got another thing coming. He didn't win by saying he had a plan. He won by simply saying 'Make America Great Again.'" She's right, like she was right about a lot of things: Williamson thoughtfully addressed the need for reparations, slammed ageist rhetoric, and exclaimed of love over hate.
Although her delivery was off-kilter to many, Williamson should not be underestimated for her flowery language; she explained:
"I have had a career not making the political plans, but I have had a career harnessing the inspiration and the motivation and the excitement of people. Masses of people. When we know that when we say we are going to turn from a dirty economy to a clean economy, we're going to have a Green New Deal, we're going to create millions of jobs, we're going to do this within the next 12 years, because I'm not interested in just winning the next election, we are interested in our grandchildren. Then it will happen."
Many Americans never imagined Donald Trump would be our president, but here we are. Williamson's bold statements and captivating delivery about her hopes and dreams for this country have the potential to capture the American imagination. Sure, she may give off the spiritual energy of a wine mom who likes crystals, but why does that discredit her abilities? Remember, the hippies of our nation began revolutions.
Marianne Williamson: I Will 'Harness Love' To Defeat President Donald Trump | NBC Newswww.youtube.com
Yes, We Just Witnessed a Murder
Kamala Harris came prepared last night. Over all the ruckus, Harris reprimanded her fellow candidates with her rehearsed one-liner: "America does not want to witness a food fight; they want to know how we're going to put food on their table."
She continued to command the evening by confronting Joe Biden on his record. Harris challenged the former VP, asserting:
"I'm going to now direct this at Vice President Biden, I do not believe you are a racist, and I agree with you when you commit yourself to the importance of finding common ground. But I also believe, and it's personal— and I was actually very—it was hurtful to hear you talk about the reputations of two United States senators who built their reputations and career on the segregation of race in this country. And it was not only that, but you also worked with them to oppose busing.
"And, you know, there was a little girl in California who was part of the second class to integrate her public schools, and she was bused to school every day. And that little girl was me."
Kamala Harris Confronts Joe Biden On Race | TIMEwww.youtube.com
Biden, who was once a spirited debater, floundered in his response. He clarified that he supported busing, but on the state level. Harris clapped back, recounting how in her hometown of Berkeley, California, busing was not enforced. She utilized the anecdote to explain why The Civil Rights Act of 1964 and the Voting Rights Act of 1965 were crucial to this country, which is why we need to ratify the Equal Rights Amendment.
Biden was given thirty seconds to respond. He vouched for his record, reasserting that he always supported Civil Rights, before cutting himself off, saying, "— anyway, my time is up. I'm sorry." Biden caused the most damage to himself, as he failed to successfully defend himself.
Sometimes, You Just Can't Get it Done
Pete Buttigieg was another candidate with a breakout performance. The South Bend, Indiana Mayor may be young, but he's had skin in the game for seventeen years. Buttigieg is a veteran, a politician, a polyglot, and a gifted orator. He also made history last night as the first openly gay candidate to participate in a primary debate.
On the topic of immigration, he broke down the hypocrisy of the Christian-aligning Republican Party. Buttigieg did not hold back, proclaiming:
"The Republican Party likes to cloak itself in the language of religion. We should call hypocrisy, and for a party that associates with Christianity to say it is okay to suggest that God would smile on the division of families at the hands of federal agents, that God would condone putting children in cages has lost all claim to ever use religion language again."
The South Bend native also candidly addressed his failure to diversify his city's police force, noting, "I couldn't get it done." He went on to explain the pain his city is experiencing due to the devastating death of a local black man, Eric Logan. Logan was shot and killed by a white police officer. The officer did not have his body camera on at the time of the incident. Buttigieg unpacked how he could not take a position on the matter until the investigation is complete.
The mayor's transparency was received favorably and for a good reason. We need a president who doesn't spread fake news.
Stop Name Dropping
Joe Biden name-dropped Obama almost as frequently as he did Trump. Biden's attempts to piggy-back off the former President's accomplishments highlighted the reason Biden why was only able to make it into the Oval Office as a running mate instead of president: He is not our future. While Biden is a respected Washington staple, his vision for our country is dated and boring. It doesn't capture the America we live in today. After Harris' takedown, it's apparent that Biden cannot justify his unfavorable past.
Maybe California Senator Eric Swalwell was right when he told Biden to finally "pass the torch" to the next generation. Biden slyly smiled and said, "Not yet." However, if last night proved anything, it's that he should've let go of it a long time ago.