When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
We may forget that water is not an infinite source on the planet so what happens when we run out?
While seventy percent of the Earth is covered in water, only about two percent of it is drinkable. On top of this, most freshwater is inaccessible, either frozen in glacial ice or buried deep beneath the Earth's surface. According to several sources, there are currently one billion people in developing nations who lack access to clean drinking water and by 2025, up to two thirds of the world's population could living under water stressed conditions. When looking at the increasing scarcity of usable water, rising populations, and today's volatile political climate,many experts have come to the conclusion that we are on the verge of widespread conflict and many are saying that the next major war will be fought over water.
The preliminary effects of the coming crisis are already being felt all over the world. Economic powerhouses like China are suffering from pollution in their rivers and as evidenced by the Flint water crisis, even the US isn't completely immune to clean water shortages. In the US, most of our problems are due to outdated and slowly crumbling infrastructure and while this is nothing to sneeze at, access to water in the US can be fixed by replacing old pipes for the time being. Whether this is done through public works or private investment is political semantics. Right now, Third World countries are the ones who truly suffer. About 2,300 people die per day from diseases contracted through unclean water and with very little support, these countries don't have the tools necessary to mitigate the effects of prolonged drought. Desertification and global warming are also contributing to water scarcity in a big way, the latter causing about 20% of our water scarcity issues today.
While the situation is dire, we aren't doomed yet and there are several conservation measures being kicked around by the world's top environmental scientists. One solution that has been gaining popularity in recent years is desalination. Israel has successfully used desalination to supply its population with fresh water with 55% of its water coming from the ocean. In the US and many countries in Europe, large scale desalination projects are being funded for a vast array of what-if scenarios.
The problem is, desalination isn't very energy efficient. Desalination requires an enormous amount of energy and although the technology is improving, desalination plants have the potential to become major contributors to global warming in the coming years. On top of this, there are unforeseeable effects on sea life and desalination has the potential to disrupt the fragile balance of the ocean's ecosystem. Significant changes in the ocean's ecosystem means significant changes to the way we fish and subsequently, the way we eat. Since there haven't been many studies on the long-term effects of desalination, it's difficult to say how damaging it is but there does seem to be some cause for alarm with regard to its immediate effect on sea life. Fish, plankton and other organisms are often killed during water intake and processing and at the moment, it's probably safer to look for other methods to fix the world's water issues.
When the well is running dry, it's sometimes better to examine its structural integrity before digging a brand new one. Agriculture accounts for 80% of America's water use. Rather than focusing on desalination, many water activists are looking to fix inefficiencies in the way we farm food. Leaking irrigation systems and the cultivation of non-local crops are wasteful practices that are squandering huge amounts of water. How much? Up to 60% of water used in farming is wasted because of irrigation issues alone. Rather than rushing to invest all of our time and resources into desalination, it might be time that we reexamine the way in which we grow food. In Volgograd, farmers have been using experimental drip irrigation with extremely effective results both in regard to maintaining healthy soil and proper water utilization. The water scarcity issue may have to get a whole lot worse before people start paying attention to it but it's important to recognize the farmers and scientists who are currently making a contribution. The Water Project and other charitable organizations are also doing their part for water conservation.
If the future looks tumultuous, it's because it is, but with the implementation of more eco-friendly farming methods and the use of desalination as a last resort, there is less of a reason to panic than one might think.