Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
#ILikeBernie, and the Cluelessness of Hillary Clinton
We are all nobodies in Hillary Clinton's eyes
In the 2016 Presidential Election, Hillary Clinton dominated the endorsement race.
She had the backing of every prominent Democratic figure within moments of declaring her candidacy, while Bernie Sanders and Martin O'Malley made do with the scraps. For the campaign of a politician like Martin O'Malley, that was a death sentence. His term as Mayor of Baltimore was famously dramatized on HBO's The Wire in the figure of Tommy Carcetti—an idealistic politician who sacrifices his values in service of his ambitions and the political machine. A politician like that needs the support of as many establishment backers as he can get, and the fact that Hillary Clinton was taking up all the air in that exclusive room left O'Malley with about 0.5% of the Iowa Caucuses. A politician like Bernie Sanders is another story.
For Bernie Sanders, grassroots support from ordinary voters matters far more than the support of powerful elites. That was his strength in 2016 with #FeelTheBern, and it remains his strength in 2020 with #ILikeBernie, and his army of volunteers and small dollar donors. Just as in 2016, Hillary Clinton doesn't seem to know how that works, and the citizens of Twitter desperately want to teach her with a flood of scathing responses to her recent quote that "nobody likes" Bernie—including at least one from a former Clinton advisor.
Do endorsements even matter next to this kind of enthusiasm from supporters? Despite scant endorsements from traditional kingmakers and power players, Sanders' 2016 campaign won in 21 states, garnered 46% of pledged delegates, and took the race all the way to the convention. Meanwhile, in the Republican primaries, Donald Trump collected very few high-profile endorsements—and almost no newspaper endorsements—while easily besting his opponents in state after state.
Comparisons of Sanders to Trump are never far from the lips of many mainstream pundits, and while much of that tendency is built on a faulty "horseshoe" theory of politics (that the "far-left" and the far-right of the political spectrum bend toward each other), there is a kernel of truth hidden in there. Both Sanders and Trump built their political successes on a perception of authenticity. That's what made their fans so passionate, despite the lack of institutional support. But while Donald Trump is an erratic, unprincipled conman who built that perception primarily on the basis of his shameless embrace of racist and sexist rhetoric—"he tells it like it is"—Bernie Sanders is seen as authentic because he's been consistently fighting for the same causes, with the same uncompromising vigor, for four decades.
Since he entered politics in the early 1980s, if not long before—the image of him as a young activist being arrested during a civil rights protest in Chicago speaks volumes—Bernie Sanders has been fighting for a vision of justice that most Americans have only recently come around to. A vision that embraces issues of race, gender, and sexuality, but also of class, and of the ways that those concepts interact. And it is precisely because of that commitment that voters love him while, within the political machine, "nobody likes him."
That's what Clinton said in an interview with The Hollywood Reporter, going on to claim of Sanders that "nobody wants to work with him, he got nothing done. He was a career politician." She was referring specifically to Sanders' role in Congress, but what she revealed is that she is still deep in denial about her 2016 loss.
While it's always important to point out that Clinton received nearly three million more votes than Donald Trump—and would have won the presidency if our electoral system wasn't holding onto a useless relic of our nation's worst historic crimes—it's still worth noting that her primary flaw as a candidate played a role in her poor performance in key states.
She was and is perceived by many voters as inauthentic. She plays the political games too well and too willingly, adjusting her public and private stances to her audience. Someone who doesn't play at all, who—in Sanders' own words—doesn't "tolerate bullsh*t terribly well," must seem like a strange creature. Her issue with him is not that he is a "career politician," but that he built that career on a foundation of grass-roots support, rather than mutual political aid within the institutions of power. Why doesn't he just play ball?
In other contexts Clinton has made it clear that she still blames Sanders for Donald Trump's victory. The fact that Bernie's firm principles threw her pliability into such stark relief may have made her flaws more visible and played a role in her failed candidacy, but her latest comments make it clear that she doesn't believe in another way for politics to work. The backroom deals and the focus-tested positions are politics to her. The idea of actually trying to build a better system—one that works for justice for all people—is "all just baloney" to her, and she feels "so bad that people got sucked into it."
We feel bad for you too, Hillary. You were a career politician too, and you may have gotten your name on more bills than Bernie Sanders—and I'm sure your fellow senators were impressed with your work—but none of us can name one. Your lack of vision, and the political strategies cemented in the 90s prevented you from pushing for the kind of change that might have been your legacy. People will remember Bernie Sanders' Medicare for All, whether or not the bill ever receives a floor vote.
Visionary change must seem like baloney to someone who had fully adapted to political stagnation. Bernie was no more responsible for you being branded "Crooked Hillary" than you were responsible for Barack Obama being labeled a Muslim. In both cases the slander was an exaggeration of the real story. And while political weaknesses are fair game, the fact that your staffers chose to distribute the image of Obama in a turban in 2008 points to the flaw in your character—in the character of the people with whom you surround yourself and in your entire approach to politics—that Sanders' biggest fans rejected in you. The flaw that Trump capitalized on with that nickname.
So yes, by the standards you built your career on, Bernie Sanders is a failure, and "nobody" likes him. His authenticity and his principles are incompatible with the kind of glad-handing and ass-kissing that could have won him some more endorsements. Luckily for him, there are a lot of us nobodies in the world, and we don't just exist on Twitter behind the explosion of #ILikeBernie posts that emerged in response to your interview. We vote.
So when you're asked if you would endorse in the case that he wins the nomination—that you're "not going to go there yet," it's tempting to point to your hypocrisy, but the more important point is: We don't care. We've moved on from politicians like you.