You may know Pacsun for their Californian-inspired storefronts and beachy-chic clothing. Or maybe you think of their Kendall + Kylie Jenner clothing line or the fact that they carry Brandy Melville.
And you obviously know Rare Beauty by now…the Selena Gomez-founded beauty brand with viral products such as a heavily pigmented blush. Sure, Rare Beauty has firmly established itself as a staple makeup brand, but there’s also the Rare Impact Fund.
The Rare Impact Fund is dedicated to mental health advocacy and expanding mental health services and education for our younger generations globally. The goal is to raise over $100 million in the next 10 years, with 1% of all proceeds from Rare Beauty sales going towards the Rare Impact Fund.
In an effort to support the Rare Impact Fund’s commitment to mental health, Pacsun launched PacCares. This philanthropic collaboration includes Pacsun making a $100,000 donation to the Rare Impact Fund, creating a denim line where proceeds will go towards the fund, and raising awareness via their clothing and social media for mental health.
The Rare Impact Fund has already raised over $6 million since its creation in 2020. However, this partnership with PacCares is guaranteed to shine fresh light on mental health support.
A Little About Rare Impact Fund
We’ve already raved about the beauty of Selena’s charity…but we’ll go ahead and gush about it again. The Rare Impact Fund is based on Selena’s Rare album, which coincided with the beauty brand's release.
Many people may not realize that when they’re buying Rare Beauty’s iconic blushes or viral highlighters, they’re also contributing to the facilitation of mental health education and resources.
They make this possible by collaborating with donors, grantees, and members of the community to normalize mental illness and provide young people with the necessary resources to get the help they need.
This can be through social media campaigns, raising money via charity events, collaborating with brands like Pacsun, and more. The Rare Impact Fund knows no boundaries when it comes to spreading the word about mental health awareness.
It’s an integral part of Selena Gomez’s brand to make sure everyone feels beautiful and accepted at all times. It’s why she created a makeup brand that’s both inclusive and innovative. And it’s why she created the Rare Impact Fund, to help make a difference and leverage her platform for good.
Inside PacCares
PacCaresPacsun
When two industry giants like Pacsun and Rare Beauty partner up and commit to “doing better”…you know magic is about to happen.
PacCares is dedicated to supporting charitable organizations that fit the values and mission of Pacsun. The Rare Impact Fund’s goal is to inspire more individuals to seek support and destigmatize getting help for our mental health.
With a few creative initiatives planned, the PacCares Collection is one of the easiest ways to help support mental health advocacy. All you have to do is shop the PacCares Collection in-store or online and a portion of the proceeds will be donated…it makes it even easier that the clothes are cute.
It’s essentially the same format as Rare Beauty: you’re contributing to charity while also giving yourself a gift. But I’m most excited about the denim collection. The line will debut in fall 2024 and promises to be sustainable, with 10% of proceeds going toward the RIF.
While my original New Year’s Resolution was to shop more sustainably, my new goal is shopping brands that contribute a portion to charity. Pacsun and Rare Beauty are two great options to start with.
"We are proud to share that we have partnered with the Rare Impact Fund to further our shared missions of empowering young people to care for their mental health," said Pacsun CEO Brie Olson. "Pacsun will collaborate with the Rare Impact Fund to raise awareness to destigmatize mental health, direct funding to youth mental health organizations, and expand access to educational resources across the globe."
Our Favorite Pieces From the PacCares Collection
PacCares CollectionPacsun
PacCares Around The Town Flare Yoga Pants
PacCares High Neck Seamless Tank Top
PacCares Bergonia Curved Hem Tank Top
PacCares Sleepover Easy T Shirt
Happy Xmas (Writers' Strike Is Over)!
The AMPTP and SAG-AFTRA have reached an interim agreement. Here’s what that means for TV and movies
Christmas has arrived early! The SAG-AFTRA strike is finally over after 118 days — making it the longest actor’s strike in history. After a summer spent picketing and pleading with studios, actors are back to work as of 12:01 am Thursday, November 9th. Here’s what that means for them, for us, and for film and TV in general.
When did the actor's strike end?
After two weeks of arduous negotiating, SAG-AFTRA voted unanimously to approve the new deal laid out by the studios. Details are emerging slowly about the exact terms of the deal but the headline is this: it’s looking good for actors, and great for movie-goers.
The SAG-AFTRA statement read:
“In a contract valued at over one billion dollars, we have achieved a deal of extraordinary scope that includes "above-pattern" minimum compensation increases, unprecedented provisions for consent and compensation that will protect members from the threat of AI, and for the first time establishes a streaming participation bonus. Our Pension & Health caps have been substantially raised, which will bring much-needed value to our plans. In addition, the deal includes numerous improvements for multiple categories including outsize compensation increases for background performers, and critical contract provisions protecting diverse communities.”
Items on the original list of grievances included: the use of AI, actors' compensation and residuals, healthcare and other union benefits, and more. We can assume that most of these were addressed in the deal. Like the WGA strike of the summer, which lasted 143 days, actors can hope to see some fundamental changes in the business — hopefully for the better.
A parade of press tours
One thing we’ve missed during the strike? Press tours. Martin Scorcese - coming off a recent wave of TikTok fame thanks to his daughter - carried out a heroic press tour of one for Killer of the Flower Moon and the few films that received waivers had to feed our thirst for magazine interviews and red carpets. The cast of Priscilla and The Iron Claw … we thank you for your service.
But now, everyone is back to work. After saying no to events, awards, and press junkets, actors have to get back in front of the cameras and beg us to go watch their movies — balance is restored.
We can expect business as usual to return as soon as this Saturday when Timothee Chalamet is hosting SNL. While Dune: Part Two got pushed back, he still has Wonka to promote. Godspeed, Timmy.
Other films coming out soon might have to scramble to put together some sort of press. Titles we’re expecting by the end of the year include The Hunger Games: The Ballad of Songbirds and Snakes, Trolls, Napoleon, Anyone But You, The Boys In The Boat, Saltburn, Eileen, Ferrari, The Color Purple, and more.
What movies and TV shows are filming now?
I’m sure many actors got calls summoning them back to the studio ASAP! Studios are prioritizing films with an original release date of early 2024, hoping to get them out in time. For example, It Ends With Us, the adaptation of the global Colleen Hoover hit is slated for February 2024. Can Blake Lively and Justin Baldoni pull it off? We’ll see.
Other high-priority films include a whole lotta sequels. Marvel Studios/Disney’s Deadpool 3 starring Ryan Reynolds and Hugh Jackman as Wolverine, directed by Shawn Levy was around half complete when the strike began. Paramount has been thinking about the Roman Empire as they anxiously await to finish Gladiator 2 over in Europe, while Warner Bros’ Tim Burton-directed Beetlejuice 2 just needs two days on set to wrap things up (allegedly). Clint Eastwood’s Juror No. 2 is another one hoping to wrap up soon with around a dozen days left. Then, there’s Sony’s Venom 3 for all the Spiderman/Tom Hardy lovers.
Needless to say, Hollywood’s gonna be busy.
What movies and TV shows will still be delayed?
Though the strike ending is great news for all, some films and TV shows have already been pushed back longer than we can take. Dune: Part Two won’t hit cinemas until March 2024, Zendaya’s Challengers with Mike Faist and Josh O'Connor won’t bless us until April 2026 and The White Lotus Season 3 won’t even be back until 2025. Other delays include Aaron Taylor-Johnson’s Kraven the Hunter and the next Spider-Verse movie. Stranger Things has even said they’ll have to use technology to make the actors look younger in the final season, which we likely won’t see until 2027. Wake me up when that’s finally out.
“Obviously, we’d like to try to preserve a summer of films,” Bob Iger of Disney told CNBC earlier in the negotiation cycle. “The entire industry is focused on that. We don’t have much time to do that.”
Despite the delays, what SAG-AFTRA leaves us with is hope. The statement said: “We have arrived at a contract that will enable SAG-AFTRA members from every category to build sustainable careers. Many thousands of performers now and into the future will benefit from this work.”
Solidarity with all workers!