Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Sandra Day O'Connor's Nuanced Legacy
The Supreme Court judge who refused to enshrine her personal morality as law
Sandra Day O’Connor died today. The first woman to serve on the Supreme Court was 93 and had suffered from dementia for a number of years.
Appointed by President Reagan in 1981, O’Connor spent 24 years as a Supreme Court Justice, retiring in 2006. Her New YorkTimes obituary makes an interesting point: while O’Connor was considered a conservative, the current Supreme Court’s increasing right-wing bias makes many of her opinions and rulings appear (gasp!) downright liberal.
Her is a decidedly mixed judicial legacy.
As the Times notes, at her confirmation hearings, she was questioned about the issue of abortion. She “called the procedure ‘offensive’ and ‘repugnant,’ and said that ‘it is something in which I would not engage.’” Yet she defended Roe V. Wade on several occasions.
“One of her most influential roles,” according to Politico, “was in the 5-4 vote in Bush v. Gore, as she joined justices Anthony Kennedy, William Rehnquist, Antonin Scalia and Clarence Thomas in a decision that led to George W. Bush’s 2000 election win.” The consequences of this hotly-contested election are still being felt – most especially in what is and what is not being done to stave off global warming and ecological collapse. Had Al Gore, a passionate environmentalist, reached the White House it is safe to say the planet’s health would be in far better shape than it is.
She supported affirmative action in college admissions. Reuters tells us: “O'Connor wrote in the ruling that colleges must strive for diversity ‘if the dream of one nation, indivisible, is to be realized.’” Reuters also informs the reader that her initial lack of support for gay rights changed over time. “In 1986 she voted to uphold a Georgia law prohibiting sexual relations between homosexuals but voted in 2003 to strike down a similar law in Texas.”
Comparing her to the most recent – Trump-appointed – Justices makes O’Connor seem like a figure from a distant past: a moderate who took the opinions of others into account, a judge who refused to enshrine her own morality as law.
A groundbreaking figure, indeed.
A Viable Alternative to Impeaching Trump
This Could Actually Work...
Petition for the Establishment of the Ronald Reagan Super-Presidency
I think every Rational Person can agree that half of this country has lost its damn mind—and I'm not talking about the Good Half! It's time we forced the Elites in this country—again, not the good ones—to pay their fair share! If they really think that we should raise the top marginal tax rate—which affects everyone equally!—they should prove it by putting their unearned billions of dollars to good use.
By establishing the official, fully-funded position of RONALD REAGAN SUPER PRESIDENCY, Jeff Bezos, Bill Gates, George Soros, and Warren Buffett will be demonstrating a commitment to start being patriotic and working to MATA—Make America Truly Amazing. For only a quarter of a billion dollars each, they can create a new Executive Position that would have some Real, Actual Power in this country—unlike the regular presidency that, a lot of people don't realize, was RUINED by Obama, and doesn't let you do anything without a bunch of Very Partisan, Very Crooked judges getting in the way.
With that in mind, the following are the enumerated powers and privileges that the Super-President would wield:
1)The Super-Presidency, Super-President and all Derivatives are always Capitalized, and should be in ALL-CAPS as often as possible, because He—not to be sexist, but who are we kidding?—deserves our respect.
2)Upon unanimous selection by everyone on Cable News and the Met Gala guest list—who are generally Snooty Jerks, but will make the right call on this one, because it's Important—the Super-President shall be awarded A BILLION DOLLARS, up-front, no questions asked. Not that he needs it. I mean, even being qualified for this kind of position probably means He's already a Billionaire (but there's obviously no need to look too closely into His finances).
3)He will have his own social-media platform that's like Twitter, but with more Free Speech and fewer Haters. It will be called the Super-President's, Listen Up, Time To E-learn Respectfully—or SPLUTTER for short.
4)Everyone on cable news has to say one flattering thing about the Super-President every day, unless they want to be officially CANCELED, and de-platformed from SPLUTTER, or possibly executed—we'll work out the details later.
5)Once a week, He gets to force someone who's been rude to Him to APOLOGIZE or, again, be de-platformed/executed.
6)Once a month he gets a full Military Parade, with real Hollywood military weapons and vehicles like you see in the movies, and a lot of really Handsome Generals straight from central casting. And also a free tour of Universal Studios.
7)Once a year, His official title will be amended to reflect his achievements. Like, say that Billion Dollar bonus gives him the momentum he needs to quickly become the richest man in the world—as long as a Close Associate vouches over the phone and has a different name (though some overlap in the names is no big deal), we won't need to check too closely—then His official title will be lengthened to THE RONALD REAGAN SUPER-PRESIDENT, _ _ _ _ _ _ _. _ _ _ _ _, THE RICHEST AND THEREFORE SMARTEST MAN IN THE WORLD. And if he wants to replace the part about Reagan with his own name, that's also allowed—it's really just a placeholder.
8)He can have a Second Wife if he wants to, because He's EARNED it—unlike the regular president, who only gets one.
9)Free McDonald's for life, including if he wants to feed like a whole sports team, as long as they aren't Anthem-Kneelers.
10)His own version of the American flag with His name on it, and extra padding for flag-hugs.
11)It's a Lifetime Appointment, so He doesn't need to waste his time on re-elections, and He can never be IMPEACHED OR WITCH-HUNTED OR LYNCHED.
12)Rallies whenever He wants, and also Meetings for very High-Level, Important deals with very Handsome and Important Men, straight out of central casting.
Obviously this is way too much POWER to give to just anyone, so we better talk about the Requirements For Qualification, which are pretty tough, let me tell you, but should be no big deal as long as you're not a loser.
1)He should already be RICH, like really loaded, and not embarrassed to show it off, because that makes Him smart.
2)He should have gone to a really good school, like the Wharton School of Business, and any really established Jesuit School should be fine for undergrad. He also needs to have gotten really good grades, as verified by another call from a Close Associate with a BELIEVABLE name.
3)He has to resign from any Political Office He is currently holding, and can never hold another office, but there's no Shame in it, because this is a PROMOTION, and we wouldn't want a politician-type having this much power in the first place—this is a job for a Real Man.
4)He has to pledge to Make America Truly Amazing
5)He should have made his Fortune in something Real and Important, like Real Estate or Branded Marketing.
6)He should definitely be tall, like at least 6'2"—not that we're getting out a tape measure.
7)He should be a truly great golfer, since most DEALS happen out on the links these days. Any plaque that lists Him as a Champion at a prestigious Club/Resort should be proof enough.
8)Must be a Real American, and no I will not explain.
9)He should be able to provide a Classy Venue for a lavish Inauguration Party with just an amazing Chocolate Cake, and a bigger TV and Internet Audience than anyone ever.
10)He will probably already be very important and respected, as measured by how many times He's been on the cover of TIME magazine—at least 20.
11)Everyone should LOVE this guy, and he should be on record as loving them, too—the Blacks, Hispanics, the Jews, and especially the poorly educated (college these days is Ruining Kids anyway).
So, please sign here if you want these rich, Lefty Elites to pony up and give someone a REAL chance to fix this country. And if you don't sign, that means you hate America and you hate Trump. Oh, and feel free to nominate anyone you think might Qualify.