When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
What would Democratic Socialism mean for the economy?
Democratic Socialism, a subset of the democrat party, has been thrust into the spotlight recently with the shocking victory of Alexandria Ocasio-Cortez over a 10-term incumbent. Ocasio-Cortez often referred to in the media as AOC, is a self identified Democratic Socialist, as was 2016 presidential hopeful Bernie Sanders. Despite this newfound prominence, the political affiliation is still widely misunderstood, often confused with communism or European style socialism. So what exactly is Democratic Socialism? And how would a Democratic Socialist platform affect your life?
According to the biggest socialist organization in the US, the Democratic Socialists of America (DSA), "Democratic socialists believe that both the economy and society should be run democratically—to meet public needs, not to make profits for a few. To achieve a more just society, many structures of our government and economy must be radically transformed through greater economic and social democracy so that ordinary Americans can participate in the many decisions that affect our lives." This polished and condensed definition sounds good, but it's difficult to grasp what it actually means in practice. To help you understand, we've broken down the four pillars of Democratic Socialism to explore how their implementation in the American government could affect your life.
Workers Control Means of Production/The Importance of Unions
Perhaps most central to Democratic Socialism is the belief that American industry should be controlled by the workers who run it and the consumers who gain from it. Generally, they believe in a decentralized economy, though they think some indispensable portions of industry, like energy and steel, should be government controlled. As the DSA puts it, "We believe that social and economic decisions should be made by those whom they most affect."
In practice, this decentralization would likely mean the fruition of things like workers cooperatives and publicly owned ventures. Essentially, this economic model would mean that it would be much more difficult for a few people to get obscenely wealthy while those on the bottom of the economic ladder remain impoverished. Instead, everyone would have fairly equal opportunity to profit off the success of a business, creating a more widespread sense of ownership over the success of the economy, therefore stabilizing it. Unions are an important part of this pillar, as Democratic Socialists believe unions are essential in order to hold companies accountable to their workers and to empower workers to challenge capitalism as a concept.
Capitalism Promotes Greed and Must be Regulated
Democratic Socialists believe that capitalism has the inherent tendency to keep the rich rich and the poor poor and that capitalist corporations will always act in the interest of maximum profit at the expense of all else. Therefore, private corporations must be regulated by the government in order to ensure that they look out for the wellbeing of workers and lower rung employees. With this kind of philosophy implemented, there would likely be a strengthening of labor laws, a higher minimum wage, expanded parental leave, the prevention of foreign outsourcing to low wage countries, and the prevention of environmentally harmful activities.
A Minimum Quality of Life for All Citizens
This is perhaps the simplest pillar of Democratic Socialism though likely would prove to be the most difficult to fulfill. Essentially, Democratic Socialists believe that all human beings have the right to sustenance, housing, clean water, healthcare, education, and child care, and that the government should ensure these things are accessible to all US citizens. This would likely mean significantly more spending on social welfare programs and expansion of government housing, which would inevitably require higher taxes. Of course, with the implementation of the other pillars of Democratic Socialism, more people would have a better chance of reaching this minimum quality of life even without an expansion of welfare programs.
Importantly, healthcare is an essential part of this equation in the eyes of Democratic Socialists. They don't merely believe in "medicare for all" health care system, but also that medical facilities should be publicly run and doctors publicly employed.
Grass Roots Means of Achieving Power
As mentioned before, the welfare of the community is important to Democratic Socialists, meaning that the election of the individual is also seen as having the tendency to play into the patterns of the centralization of power. A traditional Democratic Socialist would likely reject the concept of election altogether, instead opting for grass roots organization and mass mobilization. But as shown by AOC and all the other Democratic Socialist candidates elected this year, most who ascribe to these beliefs recognize that it's necessary to participate in the democracy in order to insight change, but still maintain that true change and empowerment comes from the mass mobilization of the people.