When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Close to 8 thousand writers recently signed a letter from The Authors Guild protesting the unauthorized use of their stories.
Technology is inescapably linked to the art and craft of writing. Humanity’s desire to share and preserve its thoughts, its pleasures, its discoveries, its knowledge, and its very survival led to hieroglyphics, the development of paper and ink, to the printing press, the typewriter, and the computer. Technology’s traditional aim was to make it faster and easier to create and disseminate the written word. Now it seems technology’s out to eliminate writers altogether.
Or, at the very least, the writers’ livelihoods.
NPR’s Chloe Veltman tells us that The Authors Guild – an organization founded in 1912 to “support working writers and their ability to earn a living from authorship” – is taking on “artificial intelligence companies like OpenAI and Meta” which use writers’ work “without permission or compensation.” As Veltman describes it, “text-based generative AI applications like GPT-4 and Bard...scrape the Web for authors' content without permission or compensation and then use it to produce fresh content in response to users' prompts”.
Approximately eight thousand writers, Veltman reports, have signed a Guild letter protesting such unauthorized use of their material. Some of the better-known scribes include Nora Roberts, Viet Thanh Nguyen, Michael Chabon, and Margaret Atwood.
The Authors Guild’s petition is not the only action being taken in the wake of AI. Other writers have filed class-action suits against AI companies, claiming their work is being pirated. AI is one of the main reasons for the Writers Guild of America’s strike (starting May 2nd), bringing American film and television production to a complete standstill. The New York Times summarizes the WGA’s position: “Writers are asking the studios for guardrails against being replaced by AI, having their work used to train AI or being hired to punch up AI-generated scripts at a fraction of their former pay rates.”
Award-winning writer/director Doug Burch describes the WGA strike as “vital to the future of those wanting basic living wages...It’s truly despicable when CEOs make $400 million a year and say that writers and actors are being unrealistic wanting to at least make a living wage.”
And just what is this average yearly salary? A forthcoming report from The Authors Guild asserts that the median income for a full-time writer was $23,000 in 2022. This after, a precipitous 42% decline in writers' incomes between 2009 and 2019.
History proves time and again that the haves never give anything to the have-nots without being forced to “share the wealth.” Whether it's coal mining, auto manufacturing, or movie-making, it’s taken the commitment of generations of die-hard activists to help address an economic imbalance.
The writers have one huge strength, something no boss or executive can do without – their talent, their craft, originality, passion, and their grit. As I understand it, AI can synthesize, imitate, mimic a writer’s work. The one thing it can’t do is create original thought and original material. Writers – with their unique perspectives and experiences, their individual and idiosyncratic use of language, and their ability to capture human behavior in all its grunge and glory – cannot be replaced.
Books, films, non-fiction, graphic novels, and poems are not merely material to be scraped, stolen, and exploited. They’re not “a data set to be ingested by an AI program”, they hold our past, our future, our quotidian lives, they teach us what it is to be human. This is a writer’s work.
The message is clear – Support the writers.