Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
What's Going On with the Opioid Crisis?
According to the Associated Press, Walmart may have unlawfully provided controlled substances to its customers, providing thousands of people with prescriptions that should not have been filled. The suit alleges that Walmart's system made it impossible for pharmacists to properly screen and vet the prescriptions they filled, ignoring warnings from pharmacists in the process.
This comes after Walmart sued the Justice Department and the DEA, arguing that hundreds of doctors who should not have been allowed to prescribe controlled substances at all were still actively registered with the DEA.
Both suits are ongoing, but one thing is clear: A lot of powerful organizations are to blame for the opioid crisis.
How the Opioid Crisis Began
The US's opioid crisis has been festering for a long time. In 1991, the first wave of the opioid crisis occurred when a sharp rise in the prescription of opioids led to multiple deaths. At this time, many pharmaceutical companies claimed the risk of addiction to opioids was very low.
In 1995, Purdue Pharma received approval for OxyContin, leading many patients to get hooked. In 2007, they paid a $634 million dollar fine for lying about the drug's addictive nature.
Prescriptions for opioids began to increase over the next few decades, tripling between 1991 and 2011. The second wave of the crisis occurred in 2010, when prescriptions to opioids became harder to obtain and more people started turning to heroin and illegal drugs. The third wave began in 2013, when drugs like fentanyl and synthetic opioids began to rise in popularity, leading to another spike in deaths.
Today, overdoses are the leading cause of death for people under 50 years old. In 2017, there were more than 70,237 deaths related to overdoses and 47,600 were related to opioids. An estimated 130 people die each day from opioid-related misuse. The opioid epidemic has claimed a total of over 400,000 lives.
Who Is to Blame?
The opioid crisis is a complicated issue that can't be neatly blamed on any one company or action. Certainly, the root of the problem lies with Big Pharma — the Purdue Pharmas and Sacklers of the world who lied about the addictive nature of their products and relentlessly sold these dangerous products. Drug company executives and opioid salesmen also have blood on their hands.
In addition, the government is to blame. Evidence continues to find that Congress was and is influenced by pharmaceutical lobbyists, and Congress has passed legislation that crippled the DEA's power.
In addition, Department of Justice-led investigations that should've burned drug corporations to the ground failed to adequately persecute the corporations. Furthermore, the FDA also failed to act when they should have; in 2001, they approved OxyContin for anyone suffering from chronic pain, despite scientists previously finding that the drug is only effective in the very short-term.
Over-prescription and doctors are to blame, as well. Many believed they were doing the right thing but prescribed far, far more than safe limits of drugs to their patients. In addition, distributors like Walmart and other pharmacies are also to blame for not taking adequate precautions.
The root of the issue, however, can't be separated from other systemic crises, like economic inequality, a broken healthcare system, and the chronic health issues that plague many Americans.
"Greed drove opioid manufacturers to oversell and overproduce the drugs, the lawsuits allege," writes Melissa Healy for the Los Angeles Times. "Greed drove companies that distribute prescription drugs to oversupply pharmacies… And greed drove pharmacies to overdispense the drugs to patients who were becoming hooked, to criminals who were diverting them to the black market, and to addicts shopping for a fix."
Arguably, greed also prevents America — one of the richest nations in the world — from offering its citizens healthcare and the ability to live safely.
How Do We Solve the Opioid Crisis?
Solving the opioid crisis won't be simple or easy.
In an immediate sense, any solution to the crisis will have to treat friends and family members of people who suffer from addiction as well as the people themselves. Treatment will have to be made broadly available, as will ongoing support.
"We need to treat opioid use disorder like we treat other chronic health disorders — managed in primary care, using specialists for exacerbations, consultations, and particularly challenging cases," says Bradley Stein of the RAND Drug Policy Research Center.
But to really solve the crisis, we'll have to take a deeper look at what's causing it. Millions of people are still suffering from chronic pain — another root of the opioid crisis — and healthcare workers will have to figure out how to treat pain without using opioids. Solutions might lie in "interventional" pain therapies or other approaches that lead to long-term relief instead of just putting a band-aid over the problem.
In addition, many people are driven to use opioids due to emotional issues or mental health issues. To treat the root causes of the opioid epidemic, we also need to treat mental health issues and treat reasons why people are suffering from such extreme emotional pain in America today.
Those solutions might lie in deepening community ties, in education, and in healing some of the economic inequality that has created so many of our issues. It might also mean making healthcare, housing, healthy food, and opportunity more affordable so people don't wind up in so much pain and distress. It might also mean reducing pollution and other issues that lead people, particularly low-income people and communities of color, to develop chronic health issues.
In short, simply cracking down on prescriptions and distributors and making Big Pharma pay up isn't the solution. It's just the beginning. The solutions of the opioid crisis are bound up with solutions to climate change and economic inequality, and until we understand the interconnectedness of it all, we'll never really treat the crisis at its source.