Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Daniel Ortega: From Revolutionary to Oppressor
Ortega's found it difficult to live up to his revolutionary ideals now that he's in charge.
Following years of occupation under Napoleon's armies during the Peninsular War, the Spanish Empire was severely crippled. In the decades that followed, many of Spain's colonies, emboldened by their years of self-governance during the Napoleonic wars, began splitting off and declaring independence.
For Spain, the 19th century was marked by a decline in influence in the geopolitical sphere and the end of their status as a colonial power. The culmination of this decline was the Spanish-American war, in which Spain lost Puerto Rico, Cuba, the Philippines, and Guam to the United States. More importantly, the end of the 19th century transformed the Western Hemisphere. The United States, not Spain, was now the leader on this side of the Atlantic, and while the U.S. didn't outright conquer the Central American nations (all of which were Spanish possessions until the mid 19th century) U.S. presence in the region was definitely felt.
Almost immediately following the Spanish American war, the United States found itself embroiled in conflicts all over Central America and the Caribbean, in what was later dubbed the Banana Wars. Perhaps more so than any other country, Nicaragua faced the full force of American intervention, being occupied virtually uninterrupted from 1898 to 1934, when the Great Depression forced the U.S. to pull its troops. This period of occupation saw U.S. soldiers clashing with the rebel forces of Augusto C. Sandino, also known as the Sandinistas. Following the withdrawal of the U.S. Marines, Sandino was assassinated by Anastasio Somoza García, and the Somoza dynasty, a dictatorial regime that would rule Nicaragua until 1979, was born.
Like most dictatorships, the Somoza regime was rife with corruption and ultimately unsustainable. Starting in the early 1960s, the Sandinista National Liberation Front, named after Sandino's 1930s Sandinistas began openly opposing the Somozas. As these new Sandinistas began fighting a guerrilla war against the American-backed Somoza government, Daniel Ortega and his brother Humberto worked to consolidate the various anti-Somoza factions. Ultimately the revolution was successful, and the socialist Sandinistas took power in 1979.
Many businesses left Nicaragua for greener pastures, sensing that their profit margins were about to shrink. In response to their declining influence in the region, the U.S. government backed a conservative guerrilla group known as the Contras, who waged open war on the Sandinista government, murdering civilians and committing terrorist attacks throughout the country. The conflict reached a climax during the elections of 1990, when the U.S. government donated millions to Daniel Ortega's political opponent Violeta Chamorro. This was the first free election since the Sandinistas gained power, but ironically it was plagued by foreign intervention and assassinations. Violeta Chamorro went on to win the presidency, ending the Sandinista regime. Many political commentators speculate that the Sandinistas failed because Nicaragua's civilian population feared the Contra War wouldn't end until the Sandinistas were ousted from power.
Still, many of the socialist reforms put in place during the 80s were already in effect, and despite the gripes of wealthy industrialists, many people in Nicaragua were happier with their new lives. Some formerly wealthy people, like Luis Montoya Carrion, had even embraced the socialist cause. Before the revolution in 1979, Carrion had servants and chauffeurs. After, he began to "accept the fact [he] has to put [his] own case of Coke in the car." Carrion states that while there are still rich people and large businesses in Nicaragua, "the freedom to do whatever you want to your workers" is thankfully gone. Before the election in 1990, the culture of Nicaragua was shifting towards egalitarianism.
In recent years however, it's been a different story. The idealism of the Sandinistas has been all but drained from Nicaraguan society. When running in the 2006 presidential election, Daniel Ortega partnered with former Contra leader Jaime Morales Carazo in a move which Ortega claimed was designed to heal the divide. He also, in a complete reversal of his staunch leftist views, sought foreign investment to spur economic growth. Ortega is now in his third consecutive term as president after amending the constitution to eliminate term limits. Back in April of this year, Ortega's government violently suppressed student protestors using rubber bullets and in the months of unrest that have followed, hundreds of people have been killed. For many Nicaraguans, there's a cognitive dissonance attached to Daniel Ortega; a communist revolutionary repressing youth demonstrations now that he's the president. There is still a large portion of the population that sees Ortega as a hero and a patriot, but others believe him to be corrupt and that his government is exactly like that of the Somozas.
He's also drawn ire from many of Nicaragua's progressives for his very public turn to Catholicism. Instead of featuring the black and red Sandinista flags and overtly marxist taglines, Ortega's 2006 campaign feature pink posters that spoke about "Christianity, Socialism, and solidarity." He also, to the chagrin of liberal and leftist voters, refused to overturn the complete ban on abortion, a law that's still in place. It's extremely tempting to speculate what's caused Ortega to do a complete 180˚. Some believe his wife, who is also the Vice President of Nicaragua, has pushed him towards religion and the far right. Others look at Ortega's $50 million net worth and his newfound penchant for business and believe he's a man who has been thoroughly corrupted by money. There are even some reports that his campaign was financed via the drug trade and that his ties to criminal activity prove him incapable of being the leader Nicaragua needs as the 2nd poorest country in the Western Hemisphere. Perhaps it's a combination of the three, or something else entirely.
What's clear, is that Daniel Ortega no longer represents the revolutionary Sandinistas– the ones who simultaneously inspired the poor to rise up and fight for their rights and rich men like Luis Montoya Carrion to embrace civic responsibility. As the civil unrest grows, Ortega points fingers at American interventionism in the press and flat out denies any responsibilities for his government's recent crimes, blaming a "satanic sect" for the protests. The recent uprisings have seemingly confirmed people's worst fears about Ortega, and leave many wondering about Nicaragua's immediate future. It seems as though it's hard to stay true to the ideals of a revolution after you've won it. That said, Ortega isn't the first to change his political stance after seizing power and more likely than not, he won't be the last.