When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Let's enlighten ourselves before we engage in class warfare.
Looking out onto the landscape of 2024, Natural disasters like bushfires, earthquakes, and hurricanes are becoming more common and worsening in intensity, and the divide between the rich and the poor keeps growing.
In fact, over 38 million Americans live in poverty. But before we can discuss how to rectify the problem (let alone who's to blame for the institutional failures), we as a culture have a weak understanding of what poverty entails. Some critics mock millennials for not being able to afford iced coffee and avocado toast, while in actuality they're the poorest generation since World War II, having felt the financial strains of a recession and inflation. Meanwhile, elderly boomers are facing dire circumstances as they're looking to retire amidst an economy that can't sustain them.
The problem, of course, is that unless you've been young and coming-of-age under the weight of the economy's institutional failures and also entered the twilight of your life to find your savings unsustainable for modern living, you don't know what those experiences are like.
So before we engage in our next argument about the state of the world, let's enlighten ourselves with these books that illuminate the truth about poverty.
Betty Smith's "A Tree Grows in Brooklyn" (1943)
Can the Democratic establishment get it right this time?
With the first Democratic primary still about eight months away, the Democratic party establishment appears prepared to throw all of their weight behind Joe Biden.
To hear MSNBC or CNN tell the story, Joe Biden has been the Democratic party's frontrunner since before he even declared his candidacy. Whether or not this is entirely true, however, is debatable. Misleading polls are being conducted and then misrepresented by many liberal news outlets as a means of solidifying Uncle Joe's frontrunner status early on in hopes of swaying voters toward the "more electable" candidate in the primaries. If Joe Biden can be made to look like he actually has the best chance of clinching the nomination or winning against Trump in a general election, then, voters will be more likely to vote for him as the safe bet.
IVN, or the Independent Voters Network, self-described as "a platform for unfiltered political news and policy analysis from independent-minded authors," has highlighted the biased nature of many political polls. IVN writer, Rudolpho Cortes Barragan reports:
"FiveThirtyEight, which is owned by ABC/Disney, functions as a sort of gatekeeper for polling, and polls are extremely important for candidacies. The public is told that polls judged as A+ by FiveThirtyEight are to be seen as real bellwethers of popular opinion. In reality, 'the polls' are manufactured to produce the results that the pollsters (and their corporate funders) want to see."
Barragan goes on to cite a recent Mammoth University poll as evidence. "The results showed Biden 9 percentage points ahead of Sanders," he writes, "but if you look closely you will see that more than 70% of the people polled are over the age of 50. Any honest person would be able to tell you that the 2020 electorate will be far younger than 50." The data is seldom presented within its full context on mainstream news outlets like MSNBC or CNN, and instills in voters a false sense of Biden's electability and props him up as the "safe" vote.
If this sounds eerily familiar, it's because the same thing happened in 2016. Hillary Clinton, like Biden, was prematurely propped up as the most electable candidate, even though an anti-establishment candidate like Bernie Sanders may have stood a better chance against Trump's "outsider" persona, which resonated with many voters (particularly across the midwest). This was proven in the wake of Trump's victory when analyses showed that many Bernie supporters either did not vote in the general election or jumped on the Trump ticket, preferring the radical change suggested by Trump's "drain the swamp" narrative over Clinton's years of experience as a politician.
Joe Biden, like Clinton, is firmly rooted in the Democratic establishment. While Trump's approval rating has wavered over the last few years, hitting its low at 35% in 2017, it has remained around 40 to 45% — a number that should be alarming for Democrats going into 2020, as there have been only three single-term presidents since World War II.
Either way, the Democratic party and its voters must avoid making the same mistakes if there is any hope of preventing a Trump reelection. Poll manipulation was not the only issue in the 2016 election. The Democratic National Committee (DNC) was also exposed for unfairly tipping the scales toward Clinton in 2016, effectively rigging the primary against Bernie Sanders.
Donna Brazile, former interim chair of the DNC, revealed in her book, Hacks: The Inside Story of the Break-ins and Breakdowns that Put Donald Trump in the White House, the nefarious– although not technically illegal, according to US District Judge William J. Zloch, who dismissed a class action lawsuit against the DNC – actions of the Committee.
"Hillary would control the party's finances, strategy, and all the money raised," writes Brazile. "Her campaign had the right of refusal of who would be the party communications director, and it would make final decisions on all the other staff. The DNC also was required to consult with the campaign about all other staffing, budgeting, data, analytics, and mailings."
It's unclear whether the DNC's current chair, Tom Perez, will run an honest and fair ship as we approach the 2020 election cycle. Perez held the position of labor secretary during the Obama administration, and Biden publicly threw his support behind Perez during his campaign for DNC chair; whereas Sanders preferred Keith Ellison, who lost by a narrow margin. Only time will tell if Perez will tip the scales in Biden's favor due to their favorable history together, but the Democratic party is no stranger to nepotism, so Perez – especially in light of 2016 – should be watched carefully in the months to come.
Even if the DNC does run a fair election this time around, electing Joe Biden would be a grave mistake. A mistake that the party already made last time around in the form of gifting the primary to Hillary Clinton. This election will not be one for tepid, center-of-the-road policies. We've already seen how an establishment centrist performs against Donald Trump. The Democratic party must embrace and adopt the progressive push to the left provided by candidates like Sanders and others if they have any hope of winning in 2020. Playing politics as usual will cost the Democratic party, and the nation, another four years of a Donald Trump White House.