When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Gone at 81, his legacy will live on
Thoughts and prayers are ringing in with harmony at the news that Senator John McCain lost his brave battle with brain cancer. A life well-lived, filled with strength and struggle, wins and losses, and ups and downs, McCain's 81 years on Earth have left a mighty legacy, one that his family will forever cherish, politicians from both sides of the aisle appreciate, and Americans admire.
Political affiliations aside, most agree that McCain was a true hero – in every sense of the word. Be it his unimaginable imprisonment in Vietnam, his devotion to his family, his thoughtful approach to politics, or his courage against cancer, McCain made a difference, created conversation, and gifted us with values and integrity that seem to be otherwise slipping away.
McCain once wrote, "I made a small place for myself in the story of America and the history of my times." But many would argue his place was far more profound. His life as a warrior, an independent voice among the Republican party, and a true leader among colleagues and candidates, McCain's drive, determination, and duty to our country never waned and was welcomed by those who subscribed to his sensibilities, wanted something better to believe in, and a future to look forward to.
On the campaign trailuselectionatlas.org
As reported by NBC News, "'With the senator when he passed were his wife, Cindy, and their family. At his death, he had served the United States of America faithfully for 60 years,' McCain's office said in (a) statement."
Known for his wit as much as his work on Capitol Hill, McCain's fair and balanced take on issues gained him well-deserved recognition and camaraderie. As NBC News eloquently explains, "In his 36 years in Congress, McCain became one of the country's most respected and influential politicians, challenging his fellow lawmakers to reach across the aisle for the good of the country. On a variety of issues — torture, immigration, campaign finance, the Iraq War — McCain was often known as the moral center of the Senate and of the Republican Party."
A father's love www.etonline.com
His daughter, Meghan McCain, shared, "All that I am is thanks to him. Now that he is gone, the task of my lifetime is to live up to his example, his expectations, and his love." Perhaps we can all take something from his example and use it to raise the bar, challenge ourselves, and show compassion when it counts.
I love you forever - my beloved father @SenJohnMcCain pic.twitter.com/Y50tVQvlVe
— Meghan McCain (@MeghanMcCain) August 26, 2018