When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Because the American people deserve to know
With less than a month left until the Iowa caucuses officially kick off primary season, it seems like we've spent the last decade slowly whittling away at an endless list of candidates.
Many voters have already seen their favorite contenders drop out of the race. Others have yet to figure out which person on a crowded debate stage best represents their interests. Obviously there are a number of axes on which you can compare the candidates, and countless articles that can help you navigate their differing economic policies, their stances on health care, or their various approaches to foreign policy. If those are the factors by which you judge a candidate, you should have no problem finding what you need to make up your mind. People like me are not so lucky.
I have always been a single issue voter—consistently casting my ballot for the best dancer. In 2008 and 2012, I had an easy time of it. Barack Obama's blend of smooth and corny dance moves struck a perfect balance for my sensibilities, easily winning out over Mitt Romney's "Gangnam Style" convulsions, or John McCain's high-intensity robot. 2016 presented a more difficult choice. I nearly didn't vote at all, but ultimately decided that Hillary Clinton's stiff Whip and Nae Nae represented the lesser of two evils when considered against Donald Trump's apocalyptic rendition of "Hotline Bling."
Sadly, some 60 million voters didn't see what I did, and made the wrong call. I won't let that happen again. The American people deserve to see every candidate dance before they go to the polls. Until the DNC finally listens to wisdom and converts one of their debates to a dance off, I've compiled this list so that you can make an informed decision.
Warren dancing at her rally tonight 💃🏼 https://t.co/c2QBzPGsH1— Behind 2020 (@Behind 2020) 1578458031.0
We'll get the top-tier candidates out of the way first. Senator Elizabeth Warren has nothing to hide. She has been the most upfront, transparent candidate when it comes to her big, structural dancing. And while it may not be everyone's first choice in style, you can not fault her fun-aunt-at-a-wedding energy. The latest example of her eclectic blend of fist pumping and hula dancing comes from last night's Brooklyn rally with—recent dropout and competent dancer in his own right—Julian Castro. She probably just needs a couple more glasses of zinfendel from the open bar before she really loosens up.
Bernie Sanders is surprisingly spry. You might not expect a man in his 70s with heart problems to cut a rug, but Bernie is not your average senior citizen. He has the energy of a man half his age, and the timeless consistency of his dancing allows him to keep up with his young supporters.
Former vice president Joe Biden dances exactly as you'd expect—slow, old fashioned, and "sweet" in a way that's uncomfortably intimate.
"Not left. Not right. Forward!" - @AndrewYang #YangGang #Yang2020 https://t.co/7UcY9OG9to— Will🔥🛍️YangGang Pink🧢🔥 (@Will🔥🛍️YangGang Pink🧢🔥) 1565920883.0
Silicon Valley entrepreneur Andrew Yang has more than enough spring in his step to keep up with any roomful of middle-aged women on the dance floor. His universal basic dance moves aim to remind us that we all share one dance floor.
Congressional representative for Hawaii Tulsi Gabbard doesn't exactly dance—she dance-fights. Just as with her approach to debates or to the war on terror, her Capoeira moves may be a bit more aggressive than some voters want.
#BREAKING: Amy Klobuchar performs ancient, centrist war-dance to stoke fear in the hearts of her more radical oppo… https://t.co/EFEoA3JXOE— MSDNC (@MSDNC) 1569102792.0
Minnesota Senator Amy Klobuchar is known for her no-nonsense pragmatism. She strives not to make any promises she can't keep, so she will appear to be the adult in the room...but her dancing tells a different story. Klobuchar dances with the energy of a happy toddler who could enter full-blown tantrum mode at any moment.
You may be surprised to find that spiritual guru Marianne Williamson is still in the race, but once you see her dance moves, you'll be surprised she isn't the front runner. She is as one with the music as she is with the vibrations of the universe.
Marianne Williamson enrages some, makes others laugh, and inspires still others to form occult task forces. Could she be the only one who could meet Donald Trump on her own terms?
Objectively, Marianne Williamson had a fantastic night at the latest Democratic debate. She gained the largest number of Twitter followers afterwards, after all, and was the most Googled candidate of the night.
Perhaps this is because Williamson may be the most intriguing character of all the progressive Democratic candidates. With her aura of patchouli and residual dust from the astral plane, detectable even through the TV screen, she's the most memeable candidate (Elizabeth Warren and her plans are a strong second). She's also perhaps the most out-there, even compared to Elizabeth Warren and Bernie Sanders. If Warren and Sanders are marooned on the far left, Williamson has transcended direction, and she intends to bring America with her.
Regardless of how her campaign pans out, Williamson has undeniably made waves. She's the first political candidate to bring non-mainstream spirituality directly into her platform, and she's done it at the perfect time.
Four years ago and earlier, she would've seemed as absurd a candidate as Donald Trump—but we all know how that worked out. Today, qualifications for the presidential office matter less than one's star power and ability to inspire a movement, and Williamson seems to have the star power (if not the ability to commune directly with the stars).
Image via NewYorker.com
In all seriousness, out of all the candidates, she may be the most similar to Donald Trump, in that she exists in the same realm of humorous implausibility as he does. Like Trump, she could be a reality TV fixture. She posts memes, is popular in fringe online forums, inspires occult task forces, and generates massive quantities of loathing and disbelief. She fits into the glitchy landscape of ironic and disillusioned online discourse and is bizarre enough to capture and hold the public's attention.
Like Trump, she's also bringing race directly into the conversation—though for the opposite reasons. Where Trump used racist ideas to win the presidency, Williamson has brought systemic reparations into the discussion. "We need to realize that when it comes to the economic gap between blacks and whites in America, it does come from a great injustice that has never been dealt with," she said. "That great injustice has to do with the fact there were 250 years of slavery followed by another 100 years of domestic terrorism." She followed this statement with some unusually cogent statistics. "If you did the math of the 40 acres and a mule, given that there were 4 to 5 million slaves at the end of the Civil War—they were all promised 40 acres and a mule for a family of four. If you did the math today it would be trillions of dollars."
Her articulate commentary about reparations was a high point in an otherwise discouraging debate that mostly revolved around the same arguments, with moderators and candidates circling around Bernie Sanders and Elizabeth Warren. While the Democratic party ate itself, Williamson—placed as far to the left as could be—stood on the outside.
None of these points are reasons to elect her. She is definitely not an experienced politician—she's a self-help guru, spiritual advisor, and occasional activist. Her platform's main points include a potential Department of Peace "as a first step to dismantling our systemically entrenched perpetuation of violence," movements towards sustainable agriculture in order to reestablish "humanity's spiritual connection to nature," and of course, fighting Donald Trump and his battalion of "dark psychic forces" with love.
Image via USA Today
Her ideologies are absurd, and not based in (our) reality. She may be promoting an individualistic, dangerous brand of New Age spirituality that promotes an unhealthy fixation on the self. Still, she's arriving at a time when many Americans feel they are already living in an absurd, delusional world, and when they're seeking broader, more creative solutions.
Arguably, Williamson and Bernie Sanders are the only presidential candidates who have proposed changes to the sources of America's problems, not quick fixes that remain within its current, shattered structure. Where Sanders is proposing a revamp of the American economic system, Williamson is wisely proposing a different kind of recalibration—one that cuts to the sources of racial tension, the sources of pollution, the sources of neoliberalism, and the roots of the sicknesses that are costing Americans so much in health care costs.
In her distance from the here-and-now, she is undefinable, without order or direction. In her removal from the real world, she is quintessent: untouchable, and difficult to pin down. Depending on how you see it, she's absurd, enlightened, out of touch, awake, a crackpot, or a witch.
She would probably make a very poor president. But by bringing her messages of spirituality and structural healing to the table, she's changing the rules of the game.
Image via The Bulwark
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, aren't old dogs with new tricks.
Last night, the second round of Democratic debates came and went. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the second half of NBC's nationally televised event. Of course, the goal for the Democratic Party is to take the Oval Office and hopefully the Senate.
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, are old dogs without any new tricks. Honestly, it'd be difficult to tell the difference between a clip of Senator Sanders debating in 2016 and 2019—maybe this time around, he's a little more tired. Joe Biden was alarming on the stage: He was ill-prepared, stumbled over his words, and leaned heavily on his smile. It's not that Biden had a terrible night' it's that he only had an okay night— which, for a frontrunner, is not a good sign. There were only three people anyone should be excited to hear from: Kamala Harris, Pete Buttigieg, and Marianne Williamson.
Between the two debates, candidate Andrew Yang spoke the least by a two-minute margin. During the three minutes he did speak, Yang introduced his Freedom Dividend policy. The Freedom Dividend Policy is a Universal Basic Income plan. All people over the age of eighteen would be eligible to obtain a basic income of a thousand dollars a month. Yang's policy is one of the few proposed that addresses an imminent threat: technology. If corporations like Amazon were heavily taxed, that'd free a lot more money for workers who are displaced due to automated jobs accomplished by AI.
If you look into Yang, he's a contender thanks to his reasonably successful grassroots campaign. Last night, Yang turned his campaign into the trending hashtag #LetYangSpeak. According to the candidate, his mic had been turned off multiple times throughout the evening. The only evidence available is footage of Yang attempting to get a word in but to no avail.
#LetYangSpeak Here’s proof that @AndrewYang was attempting to speak, but his mic was cut off. Coincidences don’t ex… https://t.co/cRhdujENfD— AVWilhite20 (@AVWilhite20) 1561733609.0
In the video, he's speaking, loud enough for Joe Biden to hear him. Beyond that clip, there is no other evidence. If that were, in fact, true, then NBC would have a lot to answer for ah regarding their meddling in a primary debate.
Marianne Williamson, Be Still My Heart
Marianne Williamson sure made a name for herself last night. Her dramatic and chaotic delivery was a delight for many. Yet, she did not come to play games; she came to bring up points of contention and big ideas we need to tackle. According to her, "It's really nice if we've got all these plans, but if you think we're going to beat Donald Trump by just having all these plans, you've got another thing coming. He didn't win by saying he had a plan. He won by simply saying 'Make America Great Again.'" She's right, like she was right about a lot of things: Williamson thoughtfully addressed the need for reparations, slammed ageist rhetoric, and exclaimed of love over hate.
Although her delivery was off-kilter to many, Williamson should not be underestimated for her flowery language; she explained:
"I have had a career not making the political plans, but I have had a career harnessing the inspiration and the motivation and the excitement of people. Masses of people. When we know that when we say we are going to turn from a dirty economy to a clean economy, we're going to have a Green New Deal, we're going to create millions of jobs, we're going to do this within the next 12 years, because I'm not interested in just winning the next election, we are interested in our grandchildren. Then it will happen."
Many Americans never imagined Donald Trump would be our president, but here we are. Williamson's bold statements and captivating delivery about her hopes and dreams for this country have the potential to capture the American imagination. Sure, she may give off the spiritual energy of a wine mom who likes crystals, but why does that discredit her abilities? Remember, the hippies of our nation began revolutions.
Marianne Williamson: I Will 'Harness Love' To Defeat President Donald Trump | NBC Newswww.youtube.com
Yes, We Just Witnessed a Murder
Kamala Harris came prepared last night. Over all the ruckus, Harris reprimanded her fellow candidates with her rehearsed one-liner: "America does not want to witness a food fight; they want to know how we're going to put food on their table."
She continued to command the evening by confronting Joe Biden on his record. Harris challenged the former VP, asserting:
"I'm going to now direct this at Vice President Biden, I do not believe you are a racist, and I agree with you when you commit yourself to the importance of finding common ground. But I also believe, and it's personal— and I was actually very—it was hurtful to hear you talk about the reputations of two United States senators who built their reputations and career on the segregation of race in this country. And it was not only that, but you also worked with them to oppose busing.
"And, you know, there was a little girl in California who was part of the second class to integrate her public schools, and she was bused to school every day. And that little girl was me."
Kamala Harris Confronts Joe Biden On Race | TIMEwww.youtube.com
Biden, who was once a spirited debater, floundered in his response. He clarified that he supported busing, but on the state level. Harris clapped back, recounting how in her hometown of Berkeley, California, busing was not enforced. She utilized the anecdote to explain why The Civil Rights Act of 1964 and the Voting Rights Act of 1965 were crucial to this country, which is why we need to ratify the Equal Rights Amendment.
Biden was given thirty seconds to respond. He vouched for his record, reasserting that he always supported Civil Rights, before cutting himself off, saying, "— anyway, my time is up. I'm sorry." Biden caused the most damage to himself, as he failed to successfully defend himself.
Sometimes, You Just Can't Get it Done
Pete Buttigieg was another candidate with a breakout performance. The South Bend, Indiana Mayor may be young, but he's had skin in the game for seventeen years. Buttigieg is a veteran, a politician, a polyglot, and a gifted orator. He also made history last night as the first openly gay candidate to participate in a primary debate.
On the topic of immigration, he broke down the hypocrisy of the Christian-aligning Republican Party. Buttigieg did not hold back, proclaiming:
"The Republican Party likes to cloak itself in the language of religion. We should call hypocrisy, and for a party that associates with Christianity to say it is okay to suggest that God would smile on the division of families at the hands of federal agents, that God would condone putting children in cages has lost all claim to ever use religion language again."
The South Bend native also candidly addressed his failure to diversify his city's police force, noting, "I couldn't get it done." He went on to explain the pain his city is experiencing due to the devastating death of a local black man, Eric Logan. Logan was shot and killed by a white police officer. The officer did not have his body camera on at the time of the incident. Buttigieg unpacked how he could not take a position on the matter until the investigation is complete.
The mayor's transparency was received favorably and for a good reason. We need a president who doesn't spread fake news.
Stop Name Dropping
Joe Biden name-dropped Obama almost as frequently as he did Trump. Biden's attempts to piggy-back off the former President's accomplishments highlighted the reason Biden why was only able to make it into the Oval Office as a running mate instead of president: He is not our future. While Biden is a respected Washington staple, his vision for our country is dated and boring. It doesn't capture the America we live in today. After Harris' takedown, it's apparent that Biden cannot justify his unfavorable past.
Maybe California Senator Eric Swalwell was right when he told Biden to finally "pass the torch" to the next generation. Biden slyly smiled and said, "Not yet." However, if last night proved anything, it's that he should've let go of it a long time ago.
Over the course of two hours, ten candidates employed Trump's name for applause and support a total of 35 times.
The first round of Democratic debates are underway. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the first half of NBC's debate last night. The goal for the Democratic Party is obviously to take the Oval Office and hopefully the Senate, but for most of the candidates, last night seemed more like a bid for positions in Elizabeth Warren's cabinet. Straight from the get-go, Warren stood strong like she had nothing to prove and answered every question directed at her with poise and eloquence. Consequently, she may have won the evening. Although, a couple of lesser-known candidates also made their marks, most notably Julian Castro and Jay Inslee.
We Get it, You Speak Spanish
Beto O'Rourke, former representative for Texas, spoke in Spanish during his first response of the evening. Evidently, neither Cory Booker or Elizabeth Warren could maintain their poker faces during the surprising moment. Booker and Warren appeared humored and stunned by the skinny white guy's pandering.
Oh, y'all thought I was just making a meme?!?!?! Here it is in its glorious video form: https://t.co/rdjSi7kbbY— Jason Howerton (@Jason Howerton) 1561606757.0
To compete, Booker whipped out his Spanish, as well. Notably, the only Latinx candidate on stage, Julian Castro, did not speak in his family's native tongue until his closing comment, where he used his bilingual skills to celebrate the opportunity to represent his people.
Ok, when John Delaney, the Maryland Congressman, began speaking before the camera panned to him, did it sound to anyone else like Jimmy Kimmel was on stage? Unfortunately, Delaney is not as charismatic as the Jimmy Kimmel Live! host. He rubbed many the wrong way with his countless attempts to get a word in.
While it's crucial for the lesser-known candidates to elbow their way into the debate, Delaney came off as pathetic. At the end of the discussion about the separation of families at the border, Delaney tried to butt in a personal anecdote, disclosing, "My grandfather was actually separated from his family when he came to this country." Lester Holt rightfully moved on from the comment and switched to another pressing issue.
2020 Democratic Candidates Debate - Separated Grandfatherwww.youtube.com
Finally, when asked whether or not any of the candidates would choose to prosecute Trump after the Mueller Report, Delaney was indifferent. Out of all the references to Trump last night, this was the most important, because Trump could become the first president to be indicted after his term. Delaney claimed that everyday citizens don't care about Donald Trump breaking the law because it doesn't affect them. Although Delaney supports justice being served to criminals, he hypocritically proposed that Trump's indictment isn't a big enough concern to take up his time if he were president.
Yes, Women Care Too
While Washington Governor Jay Inslee had an overall good showing, his one big fumble occurred when he claimed to be the only one on stage to pass a reproductive rights act. Minnesota's Senator Klobuchar spoke for everyone when she interrupted Inslee, saying, "I just want to say there are three women up here that have fought pretty hard for a woman's right to choose, I'll start with that." The crowd gave Klobuchar resounding and deserved applause.
Recognition for the Trans Community
Early in the debate, San Antonio's finest, Julian Castro, highlighted an overlooked population that's affected by abortion restrictions: trans people. It was a standout moment for the former mayor.
Later on, Cory Booker piggybacked off Castro's sentiment. When Hawaii Representative, Tulsi Gabbard, was asked about her former dismissal of the LGBTQ community, she highlighted the work she's done for gay men and women since. Booker retorted that it's not enough:
"Look, civil rights is someplace to begin, but in the African-American civil right community, another place to focus was to stop the lynching of African-Americans. We do not talk enough about trans-Americans, especially African-American trans-Americans and the incredibly high rates of murder now."
Just like climate change is a national emergency and should be treated as such, so should the murder rates of trans people, especially POC trans people. Booker, as the only African-American candidate on stage, brought attention to historically under-represented issues.
Tulsi Gabbard Dunks on Tim Ryan
Army veteran Tusli Gabbard was the most googled candidate last night for good reason.
While she was one of the candidate who spoke the least, overall, she corrected and challenged Ohio Representative Tim Ryan when he asserted the troops should stay in Afghanistan longer to keep an eye on the Taliban.
Tusli Gabbard rips Tim Ryan over foreign policywww.youtube.com
Gabbard draws from her military experience to inform her non-interventionist position, and she memorably reminded Ryan that families want their children to finally come home, saying, "The Taliban was there long before we came in and will be there long before we leave. We cannot keep U.S. troops deployed to Afghanistan thinking that we are going to somehow squash this Taliban."
Ryan gustily clapped back, saying, "I didn't say squash them. When we weren't in there, they started flying planes into our buildings."
Gabbard corrected Ryan's outlandish error, notifying the Congressman, "The Taliban didn't attack us on 9/11. Al Qaeda did." While that should be common knowledge, Gabbard came out on top and successfully relayed her position on foreign policy, diplomacy, and war.
Castro Annihilates Beto
Besides Ryan and Delaney, Beto took the biggest L of the evening.
Throughout the night, O'Rourke failed to answer questions in an informed or committed fashion. For example, when discussion about immigration policies arose, Castro called out Beto for not supporting decriminalization of border crossing:
"Let's be very clear: The reason that they're separating these little children from their families is that they're using Section 1325 of that act, which criminalizes coming across the border, to incarcerate the parents and then separate them. Some of us on this stage have called to end that section, to terminate it. Some, like Congressman O'Rourke, have not."
Beto attempted to defend himself by explaining that he supports a complete rewrite of the bill, instead of just repealing Section 1325. He then tried to pivot by readdressing his support of asylum seekers. But asylum seekers are only a small portion of the immigrants affected (and now imprisoned) for attempting to cross the border.
Castro did not take the bait, putting an end to the exchange by suggesting, "You should do your homework on this issue."
Among the ten candidates last night, eight referenced Trump in a total of thirty-five times. Over the course of two hours, candidates employed Trump's name for applause and support of their anti-Trump Democratic position.
The two candidates who refrained from name-dropping were Bill de Blasio and Elizabeth Warren. The two remained measured and composed throughout the evening, respectfully sticking to their ideas, raising concerns, and focusing on change.
While Elizabeth Warren did not have any quippy moments, she stood out as the strongest candidate, never wavering from her beliefs, policy ideas, or promises. Her comprehensive vision for America involves restructuring broken systems that don't work for the majority of citizens.
Although Warren shined, it's possible that the absence of other frontrunners, Joe Biden and Bernie Sanders, contributed to this. Only time will tell how the three will stack up agaisnt one another, but tonight we'll see how Biden and Sanders fare among hopefuls like Kamala Harris and Pete Buttigieg.