When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Better meat options exist.
Every year, humans eat 70 billion animals around the globe, and 9 billion of them are killed in the U.S.
According to a recent article in The Guardian, the most significant way to lower your impact on the environment is cut out meat and dairy from your diet: "The new analysis shows that while meat and dairy provide just 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture's greenhouse gas emissions."
This presents environmentally-conscious animal eaters with a stark choice: Give up eating animals, or give up on your beliefs. But there is a middle ground, which involves choosing options that have, if not a zero-impact, perhaps a lower one. Here is a list of choices, going from best to worst.
For those who aren't ready to give up meat but want a more environmentally-friendly option, switching to chicken is one of the best choices. Slate explains that chickens produce a much lower amount of carbon dioxide than cows. Cows generate about four times more greenhouse gases than chickens. In addition, chickens only create two to four pounds of manure per pound of weight, which is less than the 35 to 65 pounds cows make per pound of beef, according to Slate. Experts recommend looking for free-range chickens raised without antibiotics.
Pork is a better environmental choice than beef because pigs produce about 50% less carbon dioxide than cows, according to the BBC. Pigs are also omnivores (they'll eat anything), and this is actually better for the environment than cows that require grass or grains. A hog can help reduce food waste by consuming vegetable scraps and other food that would have been discarded. Another positive is that pigs need less feed overall compared to cows.
Technically, mussels aren't meat because they're categorized as seafood. However, they're an option for people who don't want to go vegan and still want a good source of protein. The BBC explains that mussels actually capture carbon dioxide, so they're an environmentally-responsible alternative and a better choice than farm-raised fish. They don't need to eat other food sources to grow because they filter nutrients from the water, so their impact is lower. Moreover, they don't contribute to pollution.
Shoppers who are worried about the environmental impact of their meat purchases should consider the following tips. First, try to reduce the number of days per week that you eat meat. You can switch to meatless Mondays or make the weekends meat-free. Another option is to use meat alternatives like tofu more often when you cook. Look for free-range and organic meat products. Some other label names to watch for include cage-free or barn-roaming.
There are meat options that are more environmentally-friendly. Consider making chicken, pork, and mussels more frequently for dinner.