When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Workers at Amazon, Target, Instacart, and other companies were planning to strike May 1.
In just the most recent example of his utter uselessness and misdirected energy, President Trump has declared May 1, 2020, as Law Day in the United States.
"We know that our Republic can continue to shine as a beacon of liberty only if Americans diligently defend our Constitution and ensure that its limits are strongly enforced," reads a statement signed by Trump on the official White House website. "On this Law Day, I urge all Americans to honor our shared inheritance of respect for the principles of the rule of law, limited government, and individual liberty. Let us rededicate ourselves to remaining ever vigilant in defending our rights secured by the Constitution so that our experiment in self‑government continues in perpetuity."
This coincides with the massive strike scheduled to occur May 1 by essential employees at Amazon, Whole Foods, Target, Walmart, Instacart, and other companies in demand of better protections and benefits in the wake of the health crisis. Over the past few weeks, organizers have called for shoppers to boycott such companies and participate in the strike in support of essential workers.
Trump's unanticipated declaration of Law Day, then, scans as a deliberate effort to suppress workplace strikes. Many of his supporters have been protesting stay at home orders and mask mandates, despite evidence suggesting that reopening the country this early could pose greater risk. Those who dismiss these preventative measures often claim to do so on the basis of protecting the country's economy, seemingly without taking into account the health care workers who have been serving on the front lines of the virus.
Trump's statement continues: "I urge all Americans, including government officials, to observe this day by reflecting upon the importance of the rule of law in our Nation and displaying the flag of the United States in support of this national observance; and I especially urge the legal profession, the press, and the radio, television, and media industries to promote and to participate in the observance of this day."
Instead of sanctifying a 200-year-old document, Trump must focus his energy on undoing the damage he's done as the crisis takes over. The Americans who have died of the virus have him to blame.