Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Eras Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Eras Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
July 4th Facts: Surprising Things You May Not Know About Independence Day
From bonfires to bicentennials, the history of America's birthday tells the story of a changing nation
The 4th of July is one of those rare days where everyone knows what to expect –– a hot summer's day off spent with family, friends, fireworks, food, and patriotically-branded cans of beer. Yet, all the common rituals of our national day are the product of almost two-hundred and fifty years of chaotic, challenging, and occasionally calamitous celebration; the lesser-known parts of which offer us an interesting view of a constantly changing America. So, here are some things you may not know about Independence Day.
Independence Day Isn't the Day the U.S. Became Independent
"Let's just go with the big date at the top..." –– Americans, 1776, probably...
That's right; although we celebrate the 4th of July in commemoration of the anniversary of America gaining its independence in 1776, the reality is a little more complex. Legally, the original thirteen colonies separated from the British crown two days earlier on the 2nd, as this is when the Second Continental Congress passed the resolution that declared the United States to be independent from the rule of Great Britain. Yet, from the very beginning, Americans celebrated the anniversary of their independence on the 4th; simply because it was the date written at the top of the incredibly popular Declaration of Independence. If you want to go further, it could be argued that the US didn't truly become an independent nation on any date in 1776, because it was still largely occupied by hostile British forces. The Revolutionary War would would not end, and Britain would not renounce its claim to the colonies until the signing of the Treaty of Paris on September 3rd, 1783. So, if you want to rebel against the red-white and blue holiday, or just love it so much you want to celebrate it twice, consider September 3rd as a candidate for 'alternate Independence Day'.
The Way the 4th Was Originally Celebrated Might Shock You
History teaches us that nothing goes wrong when you combine liquor and pyrotechnics.
(Photo: Jeff J Mitchell/Getty Images)
In many ways, the early celebrations of the 4th of July were not that different from our own. Fireworks were present at the very first anniversary, in an elaborate display sanctioned by Congress itself, in which, according to an account of the time: "rockets...ascended to an amazing height in the air, burst, and displayed thirteen stars". Other traditions were not so familiar. In 1779, July 4th fell on a Sunday for the first time. As most Americans at the time strictly observed the christian Sabbath, the celebrations were held the next day instead. That's not to say that their staunch Protestantism prevented them from indulging in the same feasting and drinking that we enjoy today; in fact, it allowed them to justify adding a whole extra night to the festivities of the "Glorious Fourth". In a tradition that somehow survived well into the 20th century in many parts of America, the night of the 3rd would see ginormous pyramids of barrels and crates set alight in a call-back to the rituals of the anti-Catholic 'Pope-Day', a celebration that originated in England and often included the burning of the Pope in effigy. While this is one practice (thankfully) relegated to our past, the institution survives elsewhere in the form of "the Glorious Twelfth". Take a trip to certain parts of the North of Ireland on the night of 12 July and you can still see huge wooden pyramids with anti-Catholic imagery being set alight to mark the anniversary of the Battle of the Boyne. History is just the past happening over and over, etc.
Independence Day was the Subject of One of the Greatest Abolitionist Speeches
"Right is of no sex, Truth is of no color, God is the Father of us all, and we are all Brethren."
(Photo: George Warren/Wikimedia Commons)
Another ritual of the 4th that has waned in popularity is the practice of prominent figures in public life delivering speeches celebrating the nation and the struggle for independence. However, perhaps the most notable of these speeches was far from an ode to America. Delivered by the famous abolitionist and former slave Frederick Douglass on July 5th, 1852, the speech known as, "What to a slave is the 4th of July?" was one of the most powerful and moving arguments against America's original sin of slavery. In the speech, Douglass, speaking to an audience of white abolitionists, examines the hypocrisy of a celebration of freedom in a nation that still permitted the ownership of human beings, and frames the struggle for emancipation in parallel to the fight for independence:
"They [the Founding Fathers] were statesmen, patriots, and heroes… with them justice, liberty, and humanity were final; not slavery and oppression."
The checkered history of America can often be obscured by a fog of red, white, and blue on the 4th; and, while there's nothing wrong with throwing on your favorite starred-and-striped bandana and enjoying a deserved holiday, Douglass remind us that, even today, the dream of a nation where everyone is born free remains far from fulfilled. So, perhaps we should revive an old tradition of the 4th and read some of Douglass' historic speech; or, even better, hear them brought to life by the legendary James Earl Jones.
The 4th Was a Pivotal Date in Deciding the Outcome of the Civil War
Confederates and the terrible, horrible, no good, very bad day
As with the question of America's independence, the question of slavery was not one that would be answered peacefully. Nine years after Douglass' speech, the nation was plunged into a bloody civil war that, during its first months, appeared to be headed toward a stalemate. However, on the 4th of July 1863, two events made it clear that the tide of war was turning in favor of the Union and emancipation. Firstly, after three days of the bloodiest battle ever raged on American soil, General Robert E. Lee was forced to retreat from Gettysburg back to Virginia, suffering his first major defeat. Gettysburg would mark the furthest advance of the Confederacy, and they would not mount a single significant assault into Union territory for the remainder of the war. As Lee's army began their flight south, the Confederacy suffered another devastating loss. The city of Vicksburg, Mississippi; which had been besieged by the forces of Ulysses S Grant for nearly two months, surrendered on the 4th of July, splitting the Confederacy in two and denying them access to the critical supply line of the Mississippi River. Within two years, Lee had surrendered to Grant and the war was over, yet the town of Vicksburg would prohibit the celebration of Independence Day until 1907.
Some Independence Days Are More Important Than Others
Philly, partying like it's 1876
(James McCabe/Wikimedia Commons)
The 4th of July is often called 'America's birthday', and, like your sweet sixteen and twenty-first, some of those birthdays have been celebrated in extra special ways. To celebrate the nation's 100th birthday (which fell little over a decade after the end of the Civil War), the nation threw a massive party in Philadelphia to celebrate. Over ten million people visited the 'Centennial Exhibition', the first World's Fair to be held in the United States, which featured exhibits from thirty-seven countries. Attendees at this seven month long festival got to see (and taste) some rather spectacular things, including the first public unveilings of the telephone, typewriter, Heinz ketchup, and root beer. Also on display were the hand and torch of the Statue of Liberty, itself a gift from France to celebrate the centennial. On America's two-hundredth birthday, which fell a year after the withdrawal from Vietnam, the whole nation was swept up in a celebration that leant heavily on themes of revival through a kind of patriotic nostalgia. The iconic bicentennial logo could be seen everywhere; from NFL uniforms to NASA launch vehicles. In fact, NASA had planned for an even more ostentatious celebration –– the televised landing of the first spacecraft on Mars. However, the proposed landing site ended up being too risky, so the landing had to be delayed. If you weren't around for America's 100th or 200th birthdays, you don't have to worry about missing out. Legislation has already been passed to begin plans for big celebrations of the nation's 250th birthday in 2026, with events taking place in Boston, Philadelphia, Charleston and New York City. Time to start learning how to spell 'semiquincentennial'...
This Fireworks Display on the 4th is Mind-Blowingly Large
*U-S-A! U-S-A! chanting intensifies*
(Photo: Yana Paskova/Getty Images)
Is there anything more American than the appreciation of ginormous explosions? How about the appreciation of three-thousand ginormous explosions every minute? That's exactly what the centerpiece of New York City's 4th of July celebrations, Macy's 'Fireworks on the East River', has been about ever since its inaugural show in 1958. This display of patriotic combustion is so elaborate that it takes one whole year of man hours to plan, load, and ignite each twenty-five minute show. Some of the pyrotechnics used are so powerful that they can fly one-thousand feet in the air –– that's three times the height of America's most famous birthday present, the Statue of Liberty. Perhaps the French should just have sent a really big rocket instead.