When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
As July 4th creeps closer and closer thoughts of freedom and independence start to circulate. The 4th, marking the United State's independence from Great Britain in 1776, is celebrated across the country with cookouts, fireworks and the good ol' red white and blue. Here are a few other significant acts for the sake of liberty that occurred in July:
July 2, 1964 - President Lyndon B. Johnson signs the civil rights act of 1964. This induction prevented employment discrimination against race, sex, color, religion or nation of origin. The law was initially proposed by John F. Kennedy, who was unable to pass the act due to his assassination in 1963. Johnson then took responsibility for the continuation of said civil rights reform, signing the act in 1964 in front of many invited guests, including Martin Luther King Jr.
Lyndon B. Johnson signs the civil rights act of 1964 in front of spectators
July 5, 1946 - French Designer Louis Reard released a skimpy, two piece swimsuit of his own creation, dubbed the "bikini". While the bikini was not the first two piece swimsuit, it was the first to show great amounts of skin in an attempt to represent the feeling of freedom after World War II.
Louis Reard photographs Micheline Bernardini modeling the first bikini
July 5, 2016 - Alton Sterling, a 37 year old African American man, is shot dead by two caucasian police officers in Baton Rouge, Louisiana. The police were called to report a man in a red shirt threatened another man with a gun outside of his convenience store. Upon his arrest, officers were attempting to control Sterling's arms when he supposedly reached for the gun in his pocket. Sterling was killed due to several gunshot wounds in the chest and back. The controversy surrounding the case sparked several protests, as it is believed Sterling was shot with unjust reasoning. Its still up for debate.
Alton Sterling pinned down by two police officers shortly before he is shot
July 7, 1972 - On this day in history, JoAnne Misko and Susan Malone were the first two women to be sworn in as FBI agents. Previously, the position had solely encompassed male occupants, but with the induction of L. Patrick Gray as acting director of the FBI, came the opportunity for women to take the stage as special agents for the Federal Bureau of Investigations.
JoAnne Misko (left) and Susan Malone (right) speak on their experience as the first two female FBI agents
July 18-23, 1966 - For five seemingly endless days, roaming gangs of street youths and angered citizens alike were combating the police department in Cleveland. After a dispute at a local bar, residents of the Hough neighborhood looted and rioted due to police racism and brutality being a normality. As the situation escalated, police encountered molotov cocktails and sniper fire from multiple rooftops. Eventually, the riots got so out of hand that the Cleveland national guard was called in. After a period of pseudo-martial law, the public unrest subsided. Then mayor of Cleveland, Ralph S. Locher and his advisors blamed the riots on "outside causes" such as several black rights groups. Today it is known that the unrest was not only due to mainstream racism but also because of overpopulation in the dilapidated area.
A young resident of the Hough neighborhood alludes the national guard
July 20, 1960 - The first ever Special Olympics is held at Chicago's Soldier Field. Around 1,000 athletes competed against one another in swimming and track competitions. Despite their disabilities, the athletes pushed on following the oath: "Let me win. But if I can not win, let me be brave in the attempt".
The first Special Olympics is held in Chicago
July 20, 1969 - This momentous day in history marks the date that the first man set foot on the moon. Astronauts Neil Armstrong and Buzz Aldrin disembark their landing craft, Eagle, and step right into the history books. The astronaut's four day journey included many hardships, but with their success came humanity's first steps off of our home planet.
Buzz Aldrin on the moon during the Apollo 11 mission
July 26, 1948 - President Harry Truman signs executive order 9981, which ended segregation in the armed services. Ever since the revolutionary war, African Americans were vitally important in war. At last, their efforts were acknowledged and an end to racial segregation in the military was ended.
Malcolm X displays a newspaper after Truman signs executive order 9981
July 26, 1978 - This date is the birthday of Louise Joy Brown, who was the first baby born from IVF (in vitro fertilization). Her mother, Lesley Brown, had blocked fallopian tubes preventing her from conceiving a child. Luckily for her, scientist Robert Edwards and gynecologist Patrick Steptoe removed one of her matured eggs and combined it with her husband's sperm in their laboratory in order to form a healthy embryo. Several days later the embryo was then placed in Brown's uterus. A healthy baby was born via caesarean section thanks to this procedure.
Louise Joy Brown is born on July 26, 1978
July 27, 1953 - This day called the end to a very bloody, three year long war. The United States, Peoples Republic of China, North Korea and South Korea agreed on an armistice. The loss was huge on all sides, with deaths reaching the millions. With the presidential election of Dwight D. Eisenhower came his insinuated threats of nuclear action. Thankfully, the situation never escalated to that point. After years of bloodshed and gore all participating sides were ready to sign a peace agreement. This armistice created a demilitarized border between the north and the south, as well as prompting the release of any captured prisoners of war.
Soldiers celebrate the end to the Korean War
July 28, 1932 - The Great Depression plagued the people of the United States. Returning veterans from WWI were given certificates that granted each holder $1,000 each, which could be redeemed in 1945. However, many of these soldiers had lost the entirety of their wealth in the depression, prompting veterans to request the redemption dates of their certificates to be moved to 1932. The government denied this request and 15,000 protestors took to the streets, 90% of which were war veterans. The president at the time, Herbert Hoover, ignored their pleas and mobilized an army regiment to control the crowd in the capital. The veterans never had their financial needs met and president Hoover lost his re-election to Franklin D. Roosevelt while the country delved deeper into distress.
War veterans protest in Washington D.C.