Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
The Full Breakdown of the 2020 Candidates' Dance Moves
Because the American people deserve to know
With less than a month left until the Iowa caucuses officially kick off primary season, it seems like we've spent the last decade slowly whittling away at an endless list of candidates.
Many voters have already seen their favorite contenders drop out of the race. Others have yet to figure out which person on a crowded debate stage best represents their interests. Obviously there are a number of axes on which you can compare the candidates, and countless articles that can help you navigate their differing economic policies, their stances on health care, or their various approaches to foreign policy. If those are the factors by which you judge a candidate, you should have no problem finding what you need to make up your mind. People like me are not so lucky.
I have always been a single issue voter—consistently casting my ballot for the best dancer. In 2008 and 2012, I had an easy time of it. Barack Obama's blend of smooth and corny dance moves struck a perfect balance for my sensibilities, easily winning out over Mitt Romney's "Gangnam Style" convulsions, or John McCain's high-intensity robot. 2016 presented a more difficult choice. I nearly didn't vote at all, but ultimately decided that Hillary Clinton's stiff Whip and Nae Nae represented the lesser of two evils when considered against Donald Trump's apocalyptic rendition of "Hotline Bling."
Sadly, some 60 million voters didn't see what I did, and made the wrong call. I won't let that happen again. The American people deserve to see every candidate dance before they go to the polls. Until the DNC finally listens to wisdom and converts one of their debates to a dance off, I've compiled this list so that you can make an informed decision.
Elizabeth Warren
We'll get the top-tier candidates out of the way first. Senator Elizabeth Warren has nothing to hide. She has been the most upfront, transparent candidate when it comes to her big, structural dancing. And while it may not be everyone's first choice in style, you can not fault her fun-aunt-at-a-wedding energy. The latest example of her eclectic blend of fist pumping and hula dancing comes from last night's Brooklyn rally with—recent dropout and competent dancer in his own right—Julian Castro. She probably just needs a couple more glasses of zinfendel from the open bar before she really loosens up.
Bernie Sanders
Bernie Sanders is surprisingly spry. You might not expect a man in his 70s with heart problems to cut a rug, but Bernie is not your average senior citizen. He has the energy of a man half his age, and the timeless consistency of his dancing allows him to keep up with his young supporters.
Joe Biden
Former vice president Joe Biden dances exactly as you'd expect—slow, old fashioned, and "sweet" in a way that's uncomfortably intimate.
Andrew Yang
Silicon Valley entrepreneur Andrew Yang has more than enough spring in his step to keep up with any roomful of middle-aged women on the dance floor. His universal basic dance moves aim to remind us that we all share one dance floor.
Tulsi Gabbard
Congressional representative for Hawaii Tulsi Gabbard doesn't exactly dance—she dance-fights. Just as with her approach to debates or to the war on terror, her Capoeira moves may be a bit more aggressive than some voters want.
Amy Klobuchar
Minnesota Senator Amy Klobuchar is known for her no-nonsense pragmatism. She strives not to make any promises she can't keep, so she will appear to be the adult in the room...but her dancing tells a different story. Klobuchar dances with the energy of a happy toddler who could enter full-blown tantrum mode at any moment.
Marianne Williamson
You may be surprised to find that spiritual guru Marianne Williamson is still in the race, but once you see her dance moves, you'll be surprised she isn't the front runner. She is as one with the music as she is with the vibrations of the universe.
Cory Booker
New Jersey Senator Cory Booker hasn't done much dancing lately, but we can look back at his record as Mayor of Newark to see where he stands on the issue of Salsa dancing. As in politics, Booker is competent, but not dazzling.
Pete Buttigieg
Does Mayor of South Bend, Pete Buttigieg, dance at all? His campaign has a now-infamous official dance to the song "High Hopes," but I've been unable to uncover any evidence of Pete participating. His youth and energy are vaguely suggestive of someone with dance moves, but as long as his actual record remains cloaked in shadows, many voters will be hesitant to support him. Until that time, the above simulation is the best we can do. What are you hiding, Mayor Pete?!
Michael Bloomberg
Is Michael Bloomberg actually running for president, or is he just trying to spoil everyone's fun? His "dancing" with Lady Gaga at 2011's New Year's Rockin' Eve suggests the latter.
Deval Patrick
Former Massachusetts governor Deval Patrick is not well known to most voters, but images of him sweetly dancing with his wife are a touching endorsement.
Tom Steyer
Who?
John Delaney
The only dance that Maryland's former congressional representative John Delaney knows is the iron dance of getting swole.
Michael Bennet
Michael Bennett is a defensive lineman in the NFL. As far as I can tell, the rumors that he's running for president are completely baseless, but based on his moves... maybe he should.
Biggest Takeaways from the First Democratic Debate
Over the course of two hours, ten candidates employed Trump's name for applause and support a total of 35 times.
The first round of Democratic debates is underway. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the first half of NBC's debate last night. The goal for the Democratic Party is to take the Oval Office and hopefully the Senate but for most of the candidates.
Last night seemed more like a bid for positions in Elizabeth Warren's cabinet. Straight from the get-go, Warren stood strong like she had nothing to prove and answered every question directed at her with poise and eloquence. Consequently, she may have won the evening. Although, a couple of lesser-known candidates also made their marks, most notably Julian Castro and Jay Inslee.
We Get it, You Speak Spanish
Beto O'Rourke, former representative for Texas, spoke in Spanish during his first response of the evening. Evidently, neither Cory Booker or Elizabeth Warren could maintain their poker faces during the surprising moment. Booker and Warren appeared humored and stunned by the skinny white guy's pandering.
To compete, Booker whipped out his Spanish, as well. Notably, the only Latinx candidate on stage, Julian Castro, did not speak in his family's native tongue until his closing comment, where he used his bilingual skills to celebrate the opportunity to represent his people.
Jimmy Kimmel?
Ok, when John Delaney, the Maryland Congressman, began speaking before the camera panned to him, did it sound to anyone else like Jimmy Kimmel was on stage? Unfortunately, Delaney is not as charismatic as the Jimmy Kimmel Live! host. He rubbed many the wrong way with his countless attempts to get a word in.
While it's crucial for the lesser-known candidates to elbow their way into the debate, Delaney came off as pathetic. At the end of the discussion about the separation of families at the border, Delaney tried to butt in a personal anecdote, disclosing, "My grandfather was actually separated from his family when he came to this country." Lester Holt rightfully moved on from the comment and switched to another pressing issue.
2020 Democratic Candidates Debate - Separated Grandfatherwww.youtube.com
Finally, when asked whether or not any of the candidates would choose to prosecute Trump after the Mueller Report, Delaney was indifferent. Out of all the references to Trump last night, this was the most important, because Trump could become the first president to be indicted after his term. Delaney claimed that everyday citizens don't care about Donald Trump breaking the law because it doesn't affect them. Although Delaney supports justice being served to criminals, he hypocritically proposed that Trump's indictment isn't a big enough concern to take up his time if he were president.
Yes, Women Care Too
While Washington Governor Jay Inslee had an overall good showing, his one big fumble occurred when he claimed to be the only one on stage to pass a reproductive rights act. Minnesota's Senator Klobuchar spoke for everyone when she interrupted Inslee, saying, "I just want to say there are three women up here that have fought pretty hard for a woman's right to choose, I'll start with that." The crowd gave Klobuchar resounding and deserved applause.
Recognition for the Trans Community
Early in the debate, San Antonio's finest, Julian Castro, highlighted an overlooked population that's affected by abortion restrictions: trans people. It was a standout moment for the former mayor.
Later on, Cory Booker piggybacked off Castro's sentiment. When Hawaii Representative, Tulsi Gabbard, was asked about her former dismissal of the LGBTQ community, she highlighted the work she's done for gay men and women since. Booker retorted that it's not enough:
"Look, civil rights is someplace to begin, but in the African-American civil right community, another place to focus was to stop the lynching of African-Americans. We do not talk enough about trans-Americans, especially African-American trans-Americans and the incredibly high rates of murder now."
Just like climate change is a national emergency and should be treated as such, so should the murder rates of trans people, especially POC trans people. Booker, as the only African-American candidate on stage, brought attention to historically under-represented issues.
Tulsi Gabbard Dunks on Tim Ryan
Army veteran Tusli Gabbard was the most googled candidate last night for good reason.
While she was one of the candidate who spoke the least, overall, she corrected and challenged Ohio Representative Tim Ryan when he asserted the troops should stay in Afghanistan longer to keep an eye on the Taliban.
Tusli Gabbard rips Tim Ryan over foreign policywww.youtube.com
Gabbard draws from her military experience to inform her non-interventionist position, and she memorably reminded Ryan that families want their children to finally come home, saying, "The Taliban was there long before we came in and will be there long before we leave. We cannot keep U.S. troops deployed to Afghanistan thinking that we are going to somehow squash this Taliban."
Ryan gustily clapped back, saying, "I didn't say squash them. When we weren't in there, they started flying planes into our buildings."
Gabbard corrected Ryan's outlandish error, notifying the Congressman, "The Taliban didn't attack us on 9/11. Al Qaeda did." While that should be common knowledge, Gabbard came out on top and successfully relayed her position on foreign policy, diplomacy, and war.
Castro Annihilates Beto
Besides Ryan and Delaney, Beto took the biggest L of the evening.
Throughout the night, O'Rourke failed to answer questions in an informed or committed fashion. For example, when discussion about immigration policies arose, Castro called out Beto for not supporting decriminalization of border crossing:
"Let's be very clear: The reason that they're separating these little children from their families is that they're using Section 1325 of that act, which criminalizes coming across the border, to incarcerate the parents and then separate them. Some of us on this stage have called to end that section, to terminate it. Some, like Congressman O'Rourke, have not."
Beto attempted to defend himself by explaining that he supports a complete rewrite of the bill, instead of just repealing Section 1325. He then tried to pivot by readdressing his support of asylum seekers. But asylum seekers are only a small portion of the immigrants affected (and now imprisoned) for attempting to cross the border.
Castro did not take the bait, putting an end to the exchange by suggesting, "You should do your homework on this issue."
Forget Trump
Among the ten candidates last night, eight referenced Trump in a total of thirty-five times. Over the course of two hours, candidates employed Trump's name for applause and support of their anti-Trump Democratic position.
The two candidates who refrained from name-dropping were Bill de Blasio and Elizabeth Warren. The two remained measured and composed throughout the evening, respectfully sticking to their ideas, raising concerns, and focusing on change.
While Elizabeth Warren did not have any quippy moments, she stood out as the strongest candidate, never wavering from her beliefs, policy ideas, or promises. Her comprehensive vision for America involves restructuring broken systems that don't work for the majority of citizens.
Although Warren shined, it's possible that the absence of other frontrunners, Joe Biden and Bernie Sanders, contributed to this. Only time will tell how the three will stack up against one another, but tonight we'll see how Biden and Sanders fare among hopefuls like Kamala Harris and Pete Buttigieg.