When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
"It is clear that this savage murder... was planned," Erdogan said.
In the developing situation regarding the disappearance of journalist Jamal Khashoggi, Turkish President Recep Tayyip Erdogan demanded Tuesday that Saudi Arabia give the international community more information.
Erdogan asked the rival government to hand over the Saudi suspects in the case, and said that he would reveal "the naked truth" about Khashoggi's death. This is the latest in a string of Turkish reports alleging foul play on the part of the Saudi government, indicating that the government is not inclined to let the case fall by the wayside amidst international furor.
According to Erdogan, a 15-member team of top Saudi officials arrived in stages in Istanbul to carry out the murder earlier this month, including generals, senior intelligence officers and forensic officials. Reconnaissance operations were allegedly planned in the surrounding rural areas of Belgrad Forest and Yalova, where investigators have been searching for the journalist's remains.
"It is clear that this savage murder did not happen instantly but was planned," Erdogan said, challenging the official Saudi account.
Government representatives in Saudi Arabia have said the murder of journalist Jamal Khashoggi was committed by rogue killers and a "tremendous mistake." They have sworn they would capture those responsible and bring them to justice. Currently 18 officials are under investigation.
The Turkish president has called on King Salman bin Abdulaziz directly to address the situation, pointedly leaving out the Crown Prince, whom some think is suspect. He also asked that the case be adjudicated in Istanbul, not in Riyadh or elsewhere in Saudi Arabia.
Fayez Nureldine/AFP/Getty Images
"This murder might have been committed at a consulate building which may be considered Saudi Arabian land, but it rests within the borders of Turkey," he said. He later added that international agreements on the status of consular property "cannot allow the investigation of this murder to be concealed behind the armor of immunity."
Erdogan's widely-anticipated speech is timed to coincide with this week's showy Future Investment Initiative in Riyadh. The 'Davos in the Desert' conference had U.S. government officials and western chief executives deciding not to attend, such as JPMorgan Chase's Jamie Dimon and Goldman Sachs partner Dina Powell, due to pressure over Khashoggi's death. Still others are in attendance, like PepsiCo Vice Chairman Mehmood Khan.
While careful not to insult King Salman, Erdogan made the argument that the investigation should be conducted by those with more distance from the crime. "I do not doubt the sincerity of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz," he said. "Still, such a critical investigation should be conducted by a fair committee which has no tiniest doubt of connection to the murder."
Outstanding questions still remain, including why the Saudi consulate building had not been opened until days after the killing, why the Saudis have made many inconsistent statements involving the case, and ultimately—why is the body still missing?
President Trump commented on the Saudi Arabian account of events on Tuesday, calling it "the worst cover-up ever." He told reporters his final judgement on the case would be reserved until C.I.A. director Gina Haspel returned from Turkey by the end of the week.
The pressure is building for Saudi Arabia to disclose information about the journalist's disappearance.
Reports now confirm that Maher Abdulaziz Mutreba, a frequent companion of Saudi Arabia's crown prince, entered the Saudi consulate in Istanbul shortly before journalist Jamal Khashoggi arrived.
The time-stamped photograph is one of the most condemning pieces of evidence to link Khashoggi's October 2nd disappearance to the crown prince, Mohammed bin Salman.
New York Times reports that Sabah, a Turkish newspaper, also published photos of Mutreb "outside the Saudi consul general's home, leaving a Turkish hotel with a large suitcase, and leaving the country from Istanbul's international airport — all later that day."
This news comes in the wake of Steven Mnuchin, Treasury Secretary, announcing that he will not attend an upcoming investor conference in Saudi Arabia because of Khashoggi's disappearance. The DOW dropped 400 points after Mnuchin's tweet confirming his withdrawal.
Just met with @realDonaldTrump and @SecPompeo and we have decided, I will not be participating in the Future Invest… https://t.co/ESULIhy6Ov— Steven Mnuchin (@Steven Mnuchin) 1539876574.0
Mnuchin had previously said he planned to attend the Future Investment Initiative, despite reports in the American and Turkish press alleging the gory dismemberment of the journalist at the hands of individuals with ties to high-up Saudi officials.
It's likely that Mnuchin's decision was influenced by several European countries recently announcing their respective withdrawals from the conference. The Trump administration had reportedly been waiting to see what other countries would do before making a decision about American representation at the conference.
This withdrawal comes as a surprising development in light of President Trump's repeated defense of Saudi Arabia since the news of Khashoggi's disappearance broke. Trump said the crown prince of Saudi Arabia "totally denied" knowledge about the suspected death of the journalist and that information about the matter would be coming "shortly."
But CNN reports that a group of Saudi men, who Turkish officials believe were involved in Khashoggi's apparent killing, were led by a high-ranking intelligence officer, with one source saying he was close to the inner circle of the country's Crown Prince Mohammed bin Salman.
With news of Mutreba's presence at the consulate, as well as the many withdrawals from the Future Investment Initiative, many speculate that the Saudis will soon be forced to reveal more information about Khashoggi's disappearance.