Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
The Multi-Billion Dollar Crystal Industry May Not Be So Healing to Mother Earth
It's much easier to certify the free-range, grass-fed provenance of a hamburger than it is to guarantee that tourmaline gemstone is conflict-free.
"Knowing the lineage of a crystal is somewhat akin to knowing where the meat you're eating came from," LA-based energy healer Colleen McCann told Goop in an article on the eight crystals every follower of the new New Age should know.
But there's a hitch. It's much easier to certify the free-range, grass-fed provenance of a hamburger than it is to guarantee that tourmaline gemstone is conflict-free. Crystals aren't just shrouded in mysticism; often their source is shrouded in straight-up mystery, as the New Republic recently reported.
"Imagine if someone who owned a burger joint had to figure out the entire agriculture meatpacking industry," Julie Abouzelof, owner of Hawaii's Moonrise Crystals, told the magazine. "Except there are 1,000 different meats, and nobody's farm is listed online, and even when you meet the farmer in person, they don't want to talk to you."
Crystals and gemstones are mined on every continent on Earth, and the process isn't universally bad news. In the U.S., you can dig-your-own crystals, just as you can pick-your-own strawberries. There are also small family- and state-owned mines with environmentally friendly operations. Among crystal sellers online, some are transparent about where their rocks are from.
Others just don't know.
"It's not like this is some big conspiracy cover-up," Abouzelof told the New Republic. "The sellers just don't always know."
What they don't know could hurt many people. Some crystals come from large-scale industrial gold, copper, and cobalt mine; the crystals aren't what miners are after, they're the profitable byproduct on the hunt for gold. In the US, these mines have had a deleterious effect on the environment, including groundwater contamination. In New Mexico, both the State and U.S. Department of Justice have filed natural resource claims against the Tyrone Copper Mine for damages to water and wildlife. It's the same mine that produced this large blue chrysocolla—a "supportive goddess energy stone," reported The New Republic,
And that's in the United States where the industry is regulated. In the Democratic Republic of Congo, children as young as seven work the cobalt and copper mines in the country's Katanga region that contain deposits of minerals like tourmaline, amethyst, citrine, blue and smoky quartz.
At the annual Gem, Mineral, and Fossil Showcase in Tucson, Arizona, Abouzelof chose not to buy a relatively cheap supply of jade when she learned it had been mined in Myanmar. The New York Times has compared Myanmar jade to blood diamonds; its extraction has "helped finance a bloody ethnic conflict and unleashed an epidemic of heroin use and H.I.V. infection among the Kachin minority who work the mines."
Those are the kind of bad vibes that can't be cleansed from a gemstone bathing in the light of the full moon.
But should the murky provenance of crystals keep you from getting your goddess on with the stones? If it's human rights you're worried about, your cell phone is probably a bigger ethical dilemma than your crystal collection, writes crystal healer and seller Hibiscus Moon. The so-called "conflict minerals" in our electronics fund human atrocities in the Democratic Republic of Congo, she writes, and "are the ones we need to concern ourselves with." Tony Nikischer, president of Excalibur Mineral Corporation, told Emily Atkin at the New Republic that crystal mining "certainly is not a 'despoiler of the earth' activity as some large-scale mining operations in foreign countries may be."
Maybe your rose quartz really will help usher in true love. But if you can't be sure you're not causing the suffering of another human spirit to praise something pretty in pink on your altar, it might not be worth it.
"You could give up the habit and leave those pretty rocks where they belong," writes Katie Herzog at The Stranger, "in the earth."
How Much Protected Land Have We Lost Under Trump?
Federal land is diminishing at a frightening pace under Trump.
Much of Alaska has long been protected from oil drilling by laws intended to preserve the natural beauty of one of America's least populous states. But for as long as people have fought to keep parts of Alaska free from human interference, others have fought to profit from the land. Now, the Arctic National Wildlife Refuge is under threat of oil drilling. Unfortunately for the protected land, a GOP tax law passed by Congress a year ago and introduced by Sen. Lisa Murkowski (R-Alaska) requires the Secretary of the Interior "to approve at least two lease sales for drilling — each covering no less than 400,000 acres."
Ryan Zinke, the outgoing interior secretary, has openly lauded the development, saying, "An energy-dominant America starts with an energy-dominant Alaska, and among the scores of accomplishments we have had at Interior under President Donald J. Trump, taking these steps toward opening the 1002 section of Alaska's North Slope stands out among the most impactful toward bolstering America's economic strength and security."
This move is in line with other initiatives by the Trump administration to alter Obama era regulations and expand fossil-fuel acquisition all over the country. According to The Chicago Tribune, the interior is also "trying to scrap wildlife management plans for the Mojave Desert in California and for sagebrush habitat through much of the rest of the western United States."
Mark Salvo, vice president of landscape conservation at the Defenders of Wildlife, emphasized how reckless these decisions are. "These are examples of the Trump administration stealing defeat from the jaws of victory," he said. "These plans took years to produce and tens of millions of dollars of taxpayer resources to arrive at these carefully crafted compromises to conserve public lands."
Trump is far and away the US President who has most significantly shrunk the size of protected land, notably reducing Bear Ears National Monument by 85% — a loss of 1.1 million acres. This was a part of a major push in 2017 by interior secretary Ryan Zinke to shrink the size of 10 different areas of federal land or open them up to things like oil drilling, lumber farming, and commercial fishing.
So just how much protected land have we lost under Trump? According to a study conducted by the Wilderness Society — a not-for-profit organization advocating for the protection of public lands — shared with The Guardian, the tally is as follows:
- "13.6m acres onshore have been made available for leasing by the Trump administration, far more than in any two-year period under the Obama administration."
- "More than 153m acres of ecologically sensitive habitats – from the California desert to the Arctic national wildlife refuge – have seen conservation protections rolled back in some form."
- "More than 280m acres have been made available for offshore leasing in the Gulf of Mexico and along nearly 90% of the US coastline."
Cumulatively, that is approximately 433 million acres of land that is no longer protected under US law. What this will mean for the ecosystems and tourism that exists in these places remains to be seen.