When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Has school data collection gone too far?
In today's educational climate, the marker of a school's success is determined by the success of its students, both during their time in school and beyond. While in the past, the idea that schooling should be catered to each individual pupil would have seemed ludicrous, many American schools today, both public and private, collect data on their students with goal of providing just that. By extensively monitoring data collected on their students, teachers and school administrators can see exactly where each individual student excels, as well as where students need work. Though it's not always the case, the use of data and the creation of learner profiles lends itself to the practice of academic tracking.
Academic tracking is the process of separating the highest achieving students and creating a tier system for classes based on students' aptitude in each subject. If classes in your high school were split up into honors, college prep, and general education segments, you grew up learning in this environment. Tracking itself is a controversial subject, with many calling it out as de facto segregation and saying that it negatively affects black and latino students. Whether or not this is true, is the subject of much debate. That said, tracking does disproportionately benefit the children who are high academic achievers, as resources are often diverted to AP and honors courses rather than their gen-ed counterparts.
The inclusion of data to help this tracking system operate, can be viewed either positively or negatively. It depends on your level of optimism. On the one hand, the use of data and individualized teaching practices could lead to the dissolution of tracking altogether, since it would be much easier to help struggling students reach their academic potential. On the other hand is... well, reality. Unfortunately, when theory turns to practice, students aren't all at the same level. They aren't all blank slates that can learn at the same rate. The problem presented by data-collection, particularly if it's coupled with an academic tracking system, is rigidity. With the use of learner profiles, it's possible to breakdown precisely, to the percentage point, what constitutes an honors student. How does this work for courses like English which are largely based on subjective essay grades? On top of this, data doesn't do a particularly good job of showing effort or desire to learn, both of which are integral to an honors environment. Too strong an emphasis on test scores and learner profiles could potentially take away from the human aspects of the teacher/student relationship.
Another prevalent issue regarding data collection is its permanence, as well as the legal precedence set by allowing schools to maintain databases on their students. Many parents are uncomfortable with the idea that their children's school might be keeping a personal file on them. From 2012 to 2014, there was actually a grassroots movement dedicated to fighting against project called InBloom, which aimed to profit from the release of student data. The idea was that no one other than students and educators should be allowed to access those records and that InBloom's mission was directly violating students' rights to privacy. Data shared within a school system can be dangerous because of its ability to shape teachers' opinions about students before they meet. If that data were given to the outside world, say to potential employers, it could be devastating for students trying to get jobs out of highschool. Not to mention the field day that advertisers and marketers would have if they were given access to students' personal data.
The question then remains; if there's a constant threat of dissemination and the advantages to data collection-while promising- aren't yet solidified, why do it? Even with hundreds of companies pledging to protect student privacy, the risk involved seems to significantly outweigh the reward. Many advocates of data collection argue that skeptics are allowing their fear to get the better of them, to the detriment of our public schools. But doesn't it make sense to be skeptical of a scenario in which educators can afford to collect data on students but school systems can't afford books and pencils? Data collection remains an interesting proposition, specifically with regard to personalized education, but until specific legislation is drawn up to combat potential abuse, it seems a bit too risky. It's not necessarily a luddite position to argue for the ability to measure student progress as an essential part of teaching. At the end of the day educators, not a collection of data points, are responsible for whether or not students succeed.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Pop Dust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff