Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
How Community Organizers Chased Amazon Out of NYC
On Valentine's Day, Amazon pulled out of its plan to build a second headquarters in Queens, citing the efforts of citizen protestors and politicians who opposed its imminent arrival.
The moment Amazon announced that it would be building its second headquarters in NYC's Long Island City, people took to the streets.
On November 26th, a coalition of immigrant advocates and anti-HQ2 groups gathered to protest Amazon's involvement with ICE, Paladir, and other organizations responsible for deportations. Citizens marched again on Cyber Monday, launching a " day of action" and flooding an Amazon Bookstore in Manhattan, holding signs aloft and chanting sing-song rhymes about Jeff Bezos. Together, over two dozen community groups organized these protests, including local unions and nonprofits. Following the protests in Manhattan, Amazon workers employed in warehouses in Staten Island made the decision to unionize, citing low pay and impossible performance quotas, and leveraging Amazon's impending move to Queens to draw attention to their case.
Their protests attracted the attention of some of New York City's political officials, such as City Council Speaker Corey Johnson, who initially supported Amazon's entry but denounced it after learning more about the circumstances surrounding the deal. He began to stand with the protestors, complaining that a general lack of transparency and the fact that Amazon bypassed NYC's standard review process mandated further investigation.
In December, a public hearing was held at City Hall, and protestors gathered outside while council members grilled economists and officials who had been instrumental in making the deal with the world's most profitable corporation. "We are not in the business of corporate welfare here at city council," said Johnson.
It was this so-called corporate welfare—the $3 billion in government and tax incentives that Amazon was promised, in exchange for the 25,000 jobs it promised to create—that became the foundations of the anger stewing around the sales conglomerate's impending arrival, anger which resulted in Amazon's decision to pull out of its promise to develop a huge corporate campus in Queens.
Image via Vox.com
The people's anger came from different places, and their protests were haphazard efforts, but their rage had been brewing for a long time, and Amazon's imminent arrival fed a variety of fears about corporate greed and pervasive gentrification, which opponents feared would tear apart places like Long Island City, sucking it clean of culture and community. Amazon's arrival was predicted to catalyze a wave of homelessness; the announcement that it was setting up shop in Long Island City was instantly followed by dizzying spikes in rent—chilling lower-income residents in a city already plagued by stretches of empty storefronts.
Long Island CityImage via AM NY
Protestors cited Amazon's effects on Seattle, Amazon's first home city, as reasons why the conglomerate shouldn't move on with its plan. Some people argue that Amazon made Seattle into a hull, a kind of paper city that existed only to facilitate its metallic corporate heart; and Seattle's homeless corporation did rise in tandem with rising housing prices, making it home to the
third-highest number of homeless people in the country, after New York and Los Angeles.
HQ2 opposition united a great deal of unlikely allies—including an unlikely ally in the Wall Street Journal's Editorial Board, who argued that the deal was "crony capitalism at its worst." Their article continued, "Amazon's case is aboveboard, but it still amounts to a company with a market capitalization of nearly $800 billion getting paid to create jobs it would have created somewhere anyway."
Alexandria Ocasio-Cortez was the most visible face of a group of politicians who protested Amazon's HQ2 establishment, and her resistance might have been one of the central reasons for its decision to abandon ship. "It was that the environment over the course of the past three months had not got any better," said Joni Seth, Amazon's head of policy communications. "There were some local and state elected officials who refused to meet with Amazon and criticized us day in and day out about the plan."
Ocasio-Cortez had long denounced Amazon's plans to move into Queens, and she celebrated Amazon's retraction on Twitter. So did other political figures, including Cynthia Nixon. Following the company's Valentine's Day breakup announcement, the actress-turned politician triumphantly tweeted, "The fight against Amazon laid bare their union-busting, corporate welfare, ICE-abetting practices and shows why we need to break up monopolies like Amazon."
In addition to its ties to law enforcement giants, Amazon had also been accused of developing facial recognition technologies to gain information about customers without them knowing; and many protests have cropped up among its warehouse workers, especially in Europe, where employees have staged walkouts against low wages and poor working conditions.
A protestor stops an Amazon truck in Spain.Image via apnews.com
Despite Amazon's shady ethics, many people were not as enthusiastic about the company's foiled New York City dreams, arguing that the demise of HQ2 will compromise what could've been an economic boom for the city, criticizing Ocasio-Cortez's decision to favor ideology over economics. Amazon may have hiked up rents, but rents are high anyway; and its arrival would have created thousands of jobs, including consistent positions for lower-level staff members and service workers.
Plus polls showed that 56% of New Yorkers approved Amazon's arrival, which was initially billed as a triumph by Mayor Bill de Blasio and Governor Andrew Cuomo—both central players in the deal's initial success who believed that the arrival would help NYC solidify its position as a worldwide hub of tech and industry. Bill DeBlasio's tweets following Amazon's decision resembled those of a spurned ex. He also lashed out at Ocasio-Cortez, stating that "a small group of politicians put their own narrow political interests above their community—which poll after poll showed overwhelmingly supported bringing Amazon to Long Island City—the state's economic future and the best interests of the people of this state," the governor said in a statement.
But even so, a great deal of major political figures opposed the deal, including Senator Michael Gianaris of Queens, who initially supported Amazon's arrival but, like Johnson, changed his mind after learning about its policies. Still, Amazon in Long Island City's demise all started with those first street protests, which erupted directly after De Blasio's announcement as politicians remained silent. Ultimately, community members and citizen organizers catalyzed the start of the resistance that led to the downfall of Amazon's Queens campus.
Image via Marketwatch
There's something deeply satisfying about the image of the world's richest man and his behemothic corporation getting kicked out of New York by impassioned Queens residents, ready to unite and fight for the integrity of their home borough. Still, Amazon's departure won't stop gentrification, won't fill up empty stores, and won't bring back the days when young artists could gallivant around Greenwich Village with pennies in their pockets and working-class families could call Manhattan home.
In a way, Amazon's departure is a symbolic victory for its opposition, a tantalizing promise that the people can triumph over corporations. Of course, this move will not deter Amazon from building its global empire, and America's supermassive wealth gap will remain. It just won't be as tangibly visible in New York.
Eden Arielle Gordon is a writer and musician from New York. Follow her on Twitter at @edenarielmusic.