Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Is The Grid On The Skids?
AI Data Centers Relocate, Increasing Strain on Power Grid
Great. AI is not only stealing, regurgitating, and degrading the original creative work of actual human beings, it’s wreaking havoc with the nation’s energy resources. This is putting an enormous strain on the electric grid that delivers our energy.
Evan Helper succinctly describes the problem in a recent Washington Post article: “Vast swaths of the United States are at risk of running short of power as electricity-hungry data centers and clean-technology factories proliferate around the country, leaving utilities and regulators grasping for credible plans to expand the nation’s creaking power grid.”
Fast Company’s Chris Morris highlights two potential negative effects of this unprecedented demand for power. The bill for upgrading the grid may be fobbed off on residential users and not the electricity-gobbling data centers.
The second effect is environmental. Utility companies, Morris writes, “are lobbying to delay the shutdown of fossil fuel plants...to meet the surge in demand.”
The problem is exacerbated by a shift in where AI data centers are located. “In the past,” Helper writes, “companies tried to site their data centers in areas with major internet infrastructure, a large pool of tech talent, and attractive government incentives. But these locations aregetting tapped out.” Low-profile cities in Ohio, Iowa, and Indiana – to name only a few – are or will soon be home to huge new AI “factories.” Traditionally, power supplies in these locales are often limited, placing a further burden on an old and overworked grid.
AI is a drain on energy and water | UBS Trendingwww.youtube.com
As the BBC reports, it’s not just an American issue. The UK is a case in point. “There is currently a moratorium preventing the construction of new data centres in Dublin. Nearly a fifth of Ireland’s electricity is used up by data centres, and this figure is expected to grow significantly in the next few years... data centre electricity demand in the UK will rise six-fold in just 10 years, fueled largely by the rise of AI.”
June Kim of the MIT Technology Reviewoffers a far more positive view of AI as the perfect tool to protect and enhance the grid. “AI’s ability to learn from large amounts of data and respond to complex scenarios makes it particularly well-suited to the task of keeping the grid stable, and a growing number of software companies are bringing AI products to the notoriously slow-moving energy industry.” Kim envisions a world in which AI runs a fully-automated grid, but recognizes that issues of data security, reliability, and social/economic biases render such a scenario impossible for now.
Time and again, new technology has been presented as the scientific equivalent of penicillin, a one-size-fits-all panacea and boon to suffering humanity. Remember how the Internet was going to make a heaven out of earth? Look how that turned out. And wasn’t the Atom Bomb going to put an end to warfare? You go, technocrats!
It’s a truism to say that technology is not, in itself, bad or dangerous or evil. It’s the uses to which it’s put that determines the ethical or unethical nature of a given development. But as Calvin Coolidge once said, “The chief business of the American people is business,” and business is notoriously blind to anything but profit. Remaining hopeful that AI in all its manifestations and consequences will benefit the global family is not an easy task. One fears we are whistling in the dark.
And, when an over-burdened grid finally collapses, we will be.
The Climate Crisis Is About Social Oppression
Climate change activism has a whiteness problem and a class problem.
The movement's hypocrisy has grown harder to ignore as the climate crisis has intensified. Environmental racism has left poorer communities on the frontlines of unclean air and dangerous pipelines, while largely shutting their voices out of the decision and policy-making aspects of change.
The problem is rooted in the way environmental activism has traditionally been defined. Early environmental efforts (at least the ones that received the most funding) often focused on preservation and conservation of untouched land. These efforts existed in silos, painting the Earth as a childlike entity—as if the planet was separate and somehow lower than humans. This Earth was treated like an entity that required saving, and the saving was to be done by corporate firms and guilty consumers.
Even during these early times, many groups were actively fighting systemic oppression in conjunction with environmental activism, from Latino farmworkers protesting pesticides to Black students in Harlem fighting to oppose city garbage dumps in their communities. Still, over the next several decades, the mainstream environmental movement failed to realize that the climate crisis was not merely a matter of spoiled rivers and suffering polar bears. The climate crisis was seen as something separate from human life and separate from other social issues. Large "big green" corporations focused on promoting small changes that people could make on individual scales, as if "going green" could save us. We could all take shorter showers, take the bus instead of driving, purchase expensive organic products, and shut up—nevermind that the super wealthy have always used up far more resources and energy than their fair share.
A Crisis of Understanding
"Our economic system and our planetary system are now at war," writes Naomi Klein in This Changes Everything: Capitalism Vs. the Climate. "Or, more accurately, our economy is at war with many forms of life on earth, including human life. What the climate needs to avoid collapse is a contraction in humanity's use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it's not the laws of nature."
The climate movement will absolutely fail if it does not recognize the importance of its relationships with other social movements. The climate movement must stand in solidarity with organizations fighting for racial and class equity, for an end to the prison industrial complex and for reparations. It must stand in solidarity with people of color and particularly with Indigenous people, who have always been leading in the fight, and all climate movements must defer to leaders who are living on the front lines of the crisis.
If the climate movement continues to prioritize "an end to the climate crisis" over an end to capitalism, if the movement continues to languish in apocalyptic fears rather than paying attention to how climate actually affects people's lives, if the movement remains disconnected from actual life and the way that the climate crisis is already here for so many people around the globe, it will fail.
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Just as we humans cannot survive if we view ourselves as separate from the earth, we can't view the climate crisis as unrelated to other issues of inequality and systemic violence. We need to understand that, just as everything in nature relies on everything else—rivers flow into oceans, tree roots create an underlying network of communication that stretches through an entire forest—the movement to stop climate change is the movement to end relentless capitalism, which is also the movement to address the monetary inequalities that still exist because of America's legacy of colonization, slavery, and other violences.
The Future of Environmental Justice
Activist groups are waking up to this, at least theoretically. Groups like the youth organization Sunrise Movement have rallied around Alexandria Ocasio-Cortez's Green New Deal, a movement that aims to combine a massive reduction in carbon emissions with reforms that will make safe housing, affordable food, and health care available to everyone.
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In some ways, Sunrise still suffers from the problems that have always plagued environmental groups: a pervasive level of whiteness and classism. But the movement has been discussing how to change this, initiating a hub restructure program and encouraging the development of smaller, more local groups that will facilitate local outreach. The next step is to put the voices of people who are already fighting for justice into power, people like the Indigenous climate activists who have been protecting the earth for centuries, often at great personal risk.
These are complex tasks that require deep thought and challenging conversations, but they are of the utmost importance. The environmental movement will fail unless it embraces its interconnectedness with all things–Embracing interconnectedness will only ever make us all stronger.
Climate change will inevitably result in tremendous change. If we somehow succeed in pulling the world back from the brink of climate disaster but fail to address other systems of oppression—if we merely keep the world as it is, favoring only the super-rich, allowing suffering on a massive scale despite the fact that we have the resources to address it—would the movement be a victory for anyone except those who were already winning?
There's a Green New Deal on the Horizon, and It Just Might Be Our Only Hope
This week, Rep. Alexandria Ocasio-Cortez and Senator Ed Markey will be proposing the most ambitious plan to fight climate change yet.
Recycle. Take shorter showers. Turn off the lights.
Over the past several decades, most of us have heard these diatribes repeated over and over, and have perhaps become numbed to these mantras, which promise that tiny droplets of collective action could potentially save the planet from environmental ruination.
It's true that small changes are important, and that each person contributes to the growing levels of waste and pollution that are killing our ecosystems and raising the planet's temperatures so dramatically that Manhattan-size gaps are forming in Antarctic ice. But it's also true that 71% of carbon emissions come from just 100 companies. It's also true that the scale of the crisis has grown unmanageable, and poses an unprecedented threat to human life.
That's where the Green New Deal comes in.
"It's the only plan that matches the scale of the crisis," said Naomi Klein of the proposal, speaking on livestream yesterday night to thousands of activists tuning in across America. The livestream was hosted by the Sunrise Movement, a millennial-founded organization dedicated to supporting and fortifying the Green New Deal, especially as it's proposed in Congress in the coming week. Klein is the author of This Changes Everything, a book that argues that impending climate catastrophe presents an extraordinary opportunity to revamp the world's economic systems for the better. "I believe we were born for this moment," she told viewers.
Named after FDR's New Deal—which revolutionized the entire country on a tremendous scale, planting three billion trees and establishing hundreds of national forests in addition to catalyzing widespread economic, agricultural, and social reforms—the Green New Deal seeks to implant reforms on an equivalent scale in a time when it seems like there is no other option.
The plan has gone through several phases, but the one that's being proposed in Congress this week focuses on several fundamental points. First: achieve net-zero carbon emissions by 2030, and transition to renewable energy on a huge scale through initiatives like the creation of a nationwide electrical grid. Second: institute a living wage for all, in tandem with the creation of unlimited numbers of green jobs. These are the plan's main tenets, but its ideological aspirations stretch much further. It hopes to generate thousands of jobs in the form of start-ups and maintenance, and to start a wave of international trade in the renewable energy sector.
The original plan focused on a switch to 100% renewable energy by 2030, but a recent five-page draft obtained today by Bloomberg didn't mention this point, perhaps as a nod to moderates, though the omission is still subject to change. The draft proposes large-scale investment in green technology, the restoration of threatened lands, waste removal, and "massive growth in clean U.S. manufacturing, removing pollution byproducts and greenhouse gas emissions from that sector as much as technologically feasible."
The term "Green New Deal" is not a new one, though it has been going through different iterations since its inception. It was coined in a 2007 column by Thomas Friedman, and Barack Obama included it in his 2008 platform. Britain also took note, but a surge of Republican/Tory victories stymied its momentum.
Image via theintercept.com
The GND has found new life in Representative Alexandria Ocasio-Cortez, the Bronx electorate whose rise to political success has been accompanied by widespread social media fame. Ocasio-Cortez showed up in person to support a Sunrise Movement sit-in in Nancy Pelosi's office, demanding the creation of a committee dedicated to developing and pushing the GND, and since then she has become one of its biggest proponents. Now she will be proposing it in Congress this week, alongside Massachusetts Senator Ed Markey. The plan has also garnered support from Rep. Ayanna Pressley, as well as 2020 presidential candidates Kamala Harris, Cory Booker, and Bernie Sanders.
The Sunrise Movement began in 2015, when it was founded by climate activists Sara Blazevic and Varsini Prakash, and quickly gained momentum, taking notes from the heady drive of the 1963 civil rights protests of Birmingham, Alabama. Its founders gathered activists, reached out to politicians, and pulled together the finer points of the Sanders campaign and other recent social movements; the successful Pelosi sit-in was the product of months of organizing.
The movement is appealing in a narrative sense: the vision of young people fighting against bloated fossil fuel behemoths has a definite draw to it. There's also the fact that science says the fate of the entire world requires unprecedented global change over the next few years, otherwise catastrophes like Hurricane Sandy and the California wildfires will become the stuff of the everyday.
Image via theinsurgent.com
But the GND is still just an idea, and it could remain that way. Its lack of specific policy has been subject to criticism, though an official draft has yet to be unveiled, and conservative news sources have labeled it as a hoax, an amorphous idea without policy to back it.
While the GND might seem like an impossibly ambitious proposition, humans have revamped and reshaped the world before a hundred times over, and we are nothing if not creative and adaptive. We've created technologies that connect the globe and turned empty landscapes to highway-lined cities in a matter of years. Now—unless you like the idea of joining Elon Musk's exclusive Mars colony—it's time to turn all of our collective energies towards the future of the home we share.
70 leading Democrats have signed on in support so far, and momentum is building for its official proposition. The Sunrise Movement is planning on facilitating office visits to congress people across the country this week, as well as a rally in Washington on February 26th.
In an age of doomsday threats and constant headlines about plastic oceans and refugee crises facilitated by environmental droughts, the idea of a Green New Deal—something that could actually, genuinely make a difference that touches every aspect of life—seems like a light at the end of the tunnel. Now it's just a matter of getting there.
Image via radioopensource.org
Environmental crisis affects the poor and vulnerable at disproportionate levels; it catalyzes mental and physical illness, economic decline, and overall devastation. Irreparable damage has already been done—but the fight is not quite over yet, though time is running out.
Eden Arielle Gordon is a writer and musician from New York City. Follow her on Twitter at @edenarielmusic.