There was a time when, if a leader of a nation wanted to speak to their people, they could just hop on the radio and instantly be transported into every living room. Nowadays, politicians –– democrat and demagogue alike –– have to fight to be heard above the unending noise of social media, where the inane musings of a citizen's friend is given equal time as whatever pronouncement they (the politicians) wish to make. Increasingly, this has led to attention-starved politicians engaging in some previously unimaginable behavior, in a seeming attempt to not just compete with your online friends, but become one of them.