When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The event was a powerful challenge to capitalism and climate change.
This Friday, over 300 protestors from Extinction Rebellion took to the streets to draw attention to the climate crisis—as well as the undercurrents of excessive consumption and corporate greed that created and perpetuate it.
This week's protest was labeled a "Meditation Rebellion," and it featured speakers from a variety of different faiths, who gathered to call for unity and solidarity on the steps of the New York Public Library at Bryant Park. Though the event wasn't linked to any specific religion, in spirit, there was an underlying sense of worship.
Personally, I'd been a bit worried about the event's theme, worried it would be a bunch of white people idealizing Eastern religions, especially because it's widely argued that XR and the climate movement have a race problem. Plus, climate activists have long been written off as hippie tree-huggers.
The event wasn't free from these issues, but at the NYC rally, speakers didn't over-emphasize the meditation aspect and mostly featured speakers of color, who all called for an intersectional approach to fighting the climate crisis. Overall, the event's organizers emphasized compassion, interconnectedness, and solidarity. The result was something that felt immensely powerful and regenerative.
After several speeches and songs, protestors marched silently down to 34th Street. To march in silence in New York City, especially on Black Friday, is a bit of an eye-opening experience, to say the least. Even if you weren't meditating, simply being silent with a group of protestors sharing the same pain and hopes created a sense of unity, despite or maybe because of the lack of conversation.
During the march, I found myself really feeling my grief about climate change and its related and intersecting issues for the first time in a while. The grief formed a heavy mass in my chest. But I knew I was walking alongside people who felt the same thing, who were aware that this pavement-covered, ashen city was built on top of forests that were stolen from the Lenape, that it still bears the scars of that breach.
I knew I was walking alongside people whom, instead of marinating in fatalism, still hoped and believed change was worth fighting for and whom were willing to stand up and sacrifice to see that change become real.
Once the group reached Herald Square, which was completely lit up by garish Black Friday advertisements, 27 protestors sat down in the middle of the street and blocked traffic until they were forcibly removed by the police. (It's important to note that despite the aggressive police presence, the relatively peaceable nature of this removal was something that only could have been afforded to white protestors).
In the glow of Sephora, right outside of Macy's and H&M, the circle of trust formed by the protestors risking arrest felt temporarily unbreakable. As they were handcuffed and taken away by the dozens of cops that showed up at the scene, crowds of supporters cheered and sang from the sidelines.
Why Protest Black Friday: The Connections Between Capitalism and Climate Change
Why protest Black Friday as a climate change-focused organization? Climate change and capitalism have always been blood brothers. As Naomi Klein writes in This Changes Everything: Capitalism vs. the Climate, "Our economic system and our planetary system are now at war. Or, more accurately, our economy is at war with many forms of life on earth, including human life."
The consequences of this war, of course, are not distributed equally. Climate change disproportionately affects low-income communities and communities of color, who are often on the frontlines of the crisis's worst consequences. Like the climate crisis, capitalism (particularly in its vicious neoliberal form) disadvantages those who have less while propping up those who already have more (hence why a billionaire can effortlessly announce himself as a top-running candidate).
While individual consumers' choices won't singlehandedly end capitalism or stop climate change, mass movements, paradigm and consciousness shifts, and massive government action (such as plans like the Green New Deal) have that ability.
AOC and Bernie Sanders unveil their Green New Deal for Public Housing Grist
The climate crisis is not the fault of individual consumers and working people, and eradicating consumption completely isn't the answer. Instead, change will come through creating a movement large enough to pressure governments into holding corporations accountable for their actions, and it's going to be vital for these movements to connect issues like capitalism, climate change, and the ways they influence us internally as well as externally, and to stand in solidarity with those who they most affect.
Extinction Rebellion is part of this movement. It's also an arm of a worldwide reaction to frustration with economic inequality and neoliberalism, a movement that stretches (in different forms) from Chile and Hong Kong to Indonesia and Iran.
In recent months, NYC has seen an increase in anti-authoritarian protests (though they are far from new). For example, in October and November, the organization Decolonize This Place held two massive rallies in response to the MTA's crackdown on subway fare evasion.
Globally, a rising disillusionment with the false promises of billionaires and age-old toxicities rooted in white supremacy seem to be coalescing into a cohesive, if unstable, movement. Certainly, as these movements grow, things will break down and shatter, and roles and ideologies will shift and change.
As people with the privilege of choosing whether or not to protest, we have to be willing to be quiet and learn from each other during this time of instability, rage, and irrational, beautiful hope.