When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
With Trump as president, the term 'impeachment' is always thrown around, but what does it mean?
Discussion of the possible impeachment of President Donald Trump has been following news regarding his administration and business practices for several months. Most recently, a Democratic congressman has announced plans to file articles of impeachment in the House of Representatives. However, not many people truly understand what impeachment means and how it really works. Impeachment is a process laid out in the Constitution as a check on presidential power, but it has only really been put to use twice in all of American history.
First, it's important to note that impeachment does not automatically equal removal from office. When Congress votes to impeach a president, it begins a process that may or may not end in the president being forced to leave. Only two presidents have ever been impeached: Andrew Johnson and Bill Clinton. Richard Nixon was never impeached. However, he was the only president to ever resign from office.
First, it's important to note that impeachment does not automatically equal removal from office.
That said, what does impeachment really mean? According to the Constitution, a vote in the House of Representatives is required to formally impeach a president. If the vote passes, then the president has been formally charged. He will then be tried in the Senate to determine whether or not he is guilty. The Chief Justice of the Supreme Court is constitutionally required to preside over the trial.
The president can be convicted only by a two-thirds majority vote in the Senate. Once that happens, he will be removed from office and banned from ever holding any another elected office in the United States. He can also be held liable and "subject to indictment, trial, judgement, and punishment, according to the law" for his actions that resulted in his removal. After the president is removed, the vice president would be sworn into office in his place, according to the line of succession.
If the president is not convicted, then things essentially return to normal — at least in process. However, there would probably be many political implications for a present who was impeached.
Clinton was impeached, but not convicted or removed from office. After the trial, his administration faced a few hurdles. He struggled with a low approval rating, which gave him much less leverage with Congress. However, it wasn't really devastating to his administration. Many on the left viewed the entire proceeding as a political move. (Clinton's impeachment had come about after a famous stained dress was uncovered, after all.) The vote to impeach passed under the pretense that the president lying about an affair to the public was morally corrupt.
But could President Trump be impeached? He could. All it takes is a vote in the House of Representatives. Still, with Republicans in the majority, it's unlikely a vote would pass. Unless Trump's response to the events in Charlottesville changed a lot of minds on the conservative side. Impeachment might become more of a possibility if Republicans end up losing their majority in Congress.
However, impeachment isn't really taken lightly. There would likely have to be definitive proof of wrongdoing before a vote would even be considered. That said, allegations of colluding with Russia to win an election or using the federal government to increase profits for his businesses are much more serious accusations than lying publicly about an affair. These are uncharted waters and no one really knows what's going to happen.