When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
We need more Black films that aren't about pain
Sometime in the middle of June, seemingly overnight, bookmarks and highlights with titles like "Sharing Black stories" and "Celebrating Black Voices" emerged on streaming platforms.
While such branding efforts are usually reserved for Black History Month, these categories appeared as a response to the Black Lives Matter protests, which rippled through the industry in demands for more representation and recognition of Black people.
Streaming platforms responded by acquiring more Black content to feature prominently on their homepages, emphasizing their commitment to sharing and amplifying what they categorize as "Black Voices."
This seems like a good thing, a sign of progress. However, scrolling through the Black categories revealed more about Hollywood's gaze than about Black people — most of the showcased films could be separated into two categories: movies about slavery and movies about Civil Rights.
From Harriet and 12 Years a Slave to Selma or any other Martin Luther King biopic, most of the critically acclaimed films about "Blackness" seem to sensationalize Black suffering in order to offer a false sense of resolution and closure — as if racism began in slavery and ended with the March on Washington.
This false representation of Blackness in Hollywood perpetuates the idea that racism is a Black issue for Black people to deal with. It shows the horrors of slavery and Jim Crow eras as experiences of Black suffering, rather than white violence and complicity — all while cementing them in the past, where they can be ignored rather than confronted.
All this is at odds with the recent pushes for Americans to acknowledge how they are implicated in the country's deep-seated racist history.
Though film has the potential to excavate deep emotional truths about the current lives of Black folks, or imagine multiplicitous and dynamic futures, Hollywood is too obsessed with cataloguing Black trauma to realize that potential.
For film to truly be a resource for antiracism and an artform where everyone is represented, the powers that be in the academy need to reach beyond historical narratives and stereotypical caricatures and instead give their money and energy to new stories.
Voyeurism of Black Trauma
Sometimes I think there shouldn't have been any film about slavery after Roots.
The six-part, nine-hour mini series, based on Alex Haley's giant novel of the same name, premiered in 1977 and catalogued the cruelty endured by one slave, Kunta-Kinte, who refused to give up his name.
Though the story is iconic and a canonized part of the lexicon (often referenced in Black art and popular culture like multiple Kendrick Lamar songs), what is most famous about the movie adaptation are the scenes of violence — the whipping, the blood, the lacerations left on the skin.
In most film representations of enslaved people, there is a focus on the violence and cruelty experienced — from physical to sexual assault. While it is important to remember the intensity of the cruelty suffered under slavery, the Hollywood gaze often sensationalizes this violence, using it as plot or character development or to establish tropes. This creates a voyeuristic dynamic which is more objectifying than empowering.
Too often, this violence serves as a catalyst for some self-determined act of escape. Capitalizing on their anger, the enslaved person finally finds the strength to run away and free themselves. Not only is this narrative incredibly reductive of the psychological horrors of captivity (insinuating a kind of Kanye West-like philosophy), but it draws on actual pain and trauma in service of a contrived redemption story.
There is no worse offender than Quentin Tarantino's Django Unchained — a film which I firmly believe Tarantino wrote and directed just to cast himself vicariously saying the N-word even more times than he did in Pulp Fiction. A classic Tarantino revenge fantasy, the fact of slavery becomes the background and backstory to Tarantino's spectacle of blood, gore, and farce.
But there is no healing in this, no real redemption found in the execution of single characters without the confrontation of the institution. And yet, it's categorized as a "Black story" … not likely.
The Reign of Black Caricature
Most of the movies which fall outside of the slavery and civil rights categories still leave much to be desired: from biopics on famous athletes and musicians to outrageous slapstick comedies (like, White Chicks … really?), the leading roles Black people can play rest in pretty defined tropes.
For a while, in the late '80s to early-2000s, there was a high demand for Black, male comedians — largely attributed to the success of Eddie Murphy on SNL from 1980-1984, which paved the way for Chris Rock, the Wayans Brothers, and Keenan and Kel, amongst others.
However, while white male comedians could exist in a range of styles and did not all follow the same formula, the same was not true for Black comedians. When it comes to Black actors, often what works once is all that networks will invest in — so everybody had to be Eddie Murphy.
What ensued was a generation of comedy movies built on over-the-top caricatures of Blackness which now find themselves in these "Black Voices" categories; meanwhile, the creative vision behind the reductive characters are likely the work of white Hollywood executives, pumping out repetitive content they knew would sell.
The New Age: Prison Movies
The recent attention to the atrocity of the prison industrial complex, especially after the success of the book The New Jim Crow and Ava DuVernay's documentary 13th, has spawned a new genre of Black trauma film: wrongful incarceration films.
In the last few years alone, there have been multiple adaptations of true-story accounts of Black men who were wrongfully imprisoned, then fought to prove their innocence.
From Just Mercy, starring Michael B. Jordan as Bryan Stevenson, the prominent lawyer and prison activist at the Equal Justice Initiative, to Brian Banks about the story of the former football player who was freed by the Innocence Project, these accounts are powerful, but they feel reiterative of the same tropes: Black man who finds his freedom through self-determination.
They also hinge too heavily on carceral tropes of guilty-versus-innocent instead of interrogating the project of prisons at large. Hollywood, in this way, likes to claim the label of righteousness and activism, while not really moving towards radical change.
Academy Award winner, Moonlight, ushered in a new era in avant garde Black cinema
A Black Renaissance
The past few years, however, have been a sort of renaissance of Black storytelling in Hollywood.
The rise of Black-run production agencies like Lena Waithe's Hillman Grad Productions and Issa Rae's Hoorae Production Company has shown what a difference it makes when Black creatives are empowered both in front of and behind the camera.
With more Black people behind the camera, Black artists with unique viewpoints and more nuanced stories are now more likely to work with executives who understand them, and know how to support them.
In the past few years, the fruits of this renaissance have made big moves in the box office and at award shows. Films like Barry Jenkins's Moonlight and Jordan Peele's Get Out have become cultural staples, and major blockbusters like Black Panther have shown the buying power of Black audiences.
No more do Black stories have to fall into restrictive categories. No more are Denzel Washington and Will Smith the only ones who get cast in challenging, complex roles. New Black movies are more exploratory and expansive than ever — whether it's Beyonce's afrofuturist take on the Lion King in Black Is King or the upcoming intimacy of Malcom & Marie.
For true representation, Black movies cannot depend on the same canned narratives any longer, and Black people can't be the only ones watching them. Hollywood just needs to put faith in different narratives and trust that our stories are worth hearing.
In February we celebrate Black History Month in America.
For the entire month, we commemorate the vast contributions from Black people who have impacted society here and abroad. After all, we are responsible for countless inventions and innovations in art, science, athletics, business, and activism, contributions that often get overlooked because of our country's pervasive legacy of racism.
Black History Month may also be the only annual instance that this country comes close to acknowledging its racist heritage. The brilliance that Blackness has provided modern-day society is, unfortunately, also rooted in hatred and exclusion.
Recognizing the creations shaped by the hands of Black people means examining the oppressive infrastructures that sparked their genius. One of those infrastructures is slavery.
The mention of slavery prompts various reactions amongst white people. Some declare it to be our country's greatest shame, while others act as if it never happened. If the latter admits to its existence, it's to admonish others for "living in the past."
The celebration of Black History Month and the acknowledgment of slavery go hand in hand. Although a vast majority of Black History itself isn't a direct result of slavery, its ramifications are certainly a factor.
For instance, Martin Luther King Jr'.s vaunted legacy hinges upon his fight against racism and segregation. His peaceful marches and resounding speeches became the introduction to Black History and the Civil Rights Movement for most children in elementary schools across the country.
King is a lauded American hero for his fortitude. But his battle with a racist system is often romanticized. His reimagining sees him as a man standing up for his beliefs instead of a victim of a hateful construct who was forced to rise up against his oppressors.
The irony resides in Black people being labeled as world-changers and trailblazers in the eyes of history but only being allowed to access a small portion of it in order to apply their craft.
Similarly, Black people becoming a dominant force in sports and entertainment hasn't been without their share of obstacles. Unlike today where they have access to a worldwide audience to entertain, Black musicians and athletes' sole audiences used to be people who looked like them.
Sports pioneer Jackie Robinson made history as the first Black man to play professional baseball. His breaking of the color barrier instituted a new day in American sports, but the country's prejudicial temperament remained the same. Robison received death threats from angry white fans, players, and even owners.
Robinson Jackie Robinson of the Brooklyn Dodgers poses at Ebbets Field in the Brooklyn borough of New York. John Rooney/AP/Shutterstock
Furthermore, musicians like Chuck Berry and Muddy Waters, who are pioneers of Rock and Roll, are credited with inspiring The Rolling Stones and Eric Clapton. But during the '50s, their sound was classified as "race music." Conversely, that same "race music" was acceptable when taken and repurposed by white artists.
They and others like them persevered in the face of adversity to open doors for Black people today. Their struggles are reminders of the resiliency of Black people that changed the world and the unnecessary roadblocks they had to overcome to do so.
The observance of Black History Month in today's racial climate in America feels insincere. When entities are dedicated to oppression the other 11 months of the year, it's hard to believe their calls for racial unity in February
We voice our grievances about the government and law enforcement's wanton negligence daily, only to hear how stuck in the past we are as a race. Yet, that same past is responsible for the evolution of civilization as we know it today. Without Black people, America would not be the culturally rich place it is today.
Still, many feel sentiments like "Black Lives Matter" are radical movements, when in actuality they are an ever-present reminder of the conditions Black people had to navigate to pull off these incredible feats.
America cannot sincerely immerse itself in the celebration of Black History Month until it confronts its history. Racism is the beating heart beneath the floorboards of privilege. But as the beating grows louder, our country continues to disregard its pulse.
So much of Angela Davis's work is still relevant and urgent now
When you think of the Black Panther Party or Black women revolutionaries, one of the images that likely comes to mind is of Angela Davis and her giant, unapologetic afro, fist raised to the sky.
One of the foremost activists and revolutionaries of the time, Angela Davis is a blueprint for race theory and radical politics. Long before Kimberlé Crenshaw coined the term "intersectionality," Angela Davis was living it.
An activist during the concurrent Civil Rights Movement and the second-wave feminism of the 1960s and '70s, Davis made no compromises in her rhetoric for gender or racial equality. Her ideologies were also informed by Marxist analysis and fervent belief in the interlinked oppression of race, gender, and class as a product of capitalism.
Almost 60 years later, the same fight remains and Davis is still at the forefront. Her work, from her speeches to her books, are similarly potent sources of theory and inspiration. It's safe to say that Angela Davis should be required reading — not just as a resource for anti racism work, but just as a model of how to live.
Since so much of her work is still relevant and urgent now, here are some of the most resonant quotes for our current age and why they still matter today.