When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
If they were actually generous, they wouldn't be billionaires.
Don't you love to see a story about someone giving back?
Not every wealthy person is a miser. Some of the richest people on Earth recognize how lucky they are and choose to share the wealth.
Just look at Amazon's Jeffy B.—or Jeff Bezos, as his friend's call him—who recently donated $100 million to food banks to help America get through the coronavirus. Wowie! So much money, and he's just giving it away!
It's a lot more than you and I and several large families put together will ever give to charity, because it's more than we are likely to earn in our entire lifetimes! It's more money than you could fit in the trunk of your car in stacks of $100 bills!
If you had that much money in a basic savings account, you and me and those several families could easily live off the interest alone! Actually, it's kind of more money than any one person could ever need or even spend on anything normal.
Sure, if you want to travel the world on a yacht, eating meals off the shaved heads of a series of world leaders, you could spend it all pretty easily. But if you just want to have a happy, comfortable life, $100 million isn't much better than an $80,000 salary.
So why don't people like Bill Gates, Jeffy B., Warren Buffett, Michael Bloomberg, Elon Musk, Charles Koch, or any of the Walmart Waltons just give away their riches and go down in history as the person who ended world hunger? At an estimated cost of $30 billion a year, each of them could feed the world's hungry for between one and five years. Or they could end homelessness in America for between two and eight years.
They could even keep a few hundred million so they could continue hunting supermodels for sport. And imagine how much those millions of people could improve their lives if they weren't constantly struggling to feed themselves or find a place to sleep.
It must not be that simple... Because if private greed was the only thing holding back transformational change, governments could have snatched up all that wealth with some steep taxes and made the world a better place. There has to be some reasonable explanation for why these people don't just give it all away…
In this series we will look at a number of prominent myths around philanthropy, including the notions that billionaires' "wealth" is substantially different than money, that their private foundations do a lot of good, and that they are patrons of the arts.
Previously we debunked the idea that charity is better than "government handouts," but today we'll look at the question of whether it's even possible for a billionaire to be generous.
The billionaires must know something we don't about these issues, because they're clearly smart, and would solve them if it was that easy. Just look at how much they give away! They aren't being stingy!
Why It's Wrong:
They absolutely are being stingy.
Let's look back at that $100 million donation from Jeff Bezos. At an estimated net worth of $165 billion—even after his mega-billion-dollar divorce—that "generous" sum constitutes about 0.06% of his wealth. To put that in perspective, if you had a $15,000 car, another $1,500 sitting in a bank account, and you had zero debt (lucky you), this would be the equivalent of giving $10 to charity.
Why didn't CNN cover your swear jar donation?
It's nice and all, but it's hardly worthy of a flock of journalists rushing to tell the world about your incredible selflessness. And actually, it's much worse than that—because if you lost 99% of what you had, you'd be flat broke. If Jeff Bezos did the same, he'd still have more money than the 10 richest a**holes you've ever met.
Likewise, Bill Gates, Warren Buffett, and other "good" billionaires who have pledged to give away half of their wealth somehow still seem to get richer every year. They give away a tidy sum here and there to earn some fawning PR, all while their investments in companies that underpay their workers and destroy the environment earn them way more money than they hand out.
Everyone knows that large sums of money in a stable economic environment can easily be grown—as Uncle Phil put it on Fresh Prince, "my money makes money." But when your inordinate stacks make you further stacks on stacks on stacks, giving money away in dribs and drabs like this is entirely meaningless.
It may help some people, but it doesn't cost you anything you will even notice. It's like having a hole in your pocket that occasionally drops a few dimes on the street. Whoever is on the receiving end might appreciate those dimes, but you will literally never notice they're gone.
To see through the myth of billionaire generosity, you just need to look at how they reacted when they were worried that their vast fortunes might actually become appreciably less vast.
Last fall, when Elizabeth Warren looked like a contender for the Democratic nomination for president, she boosted her proposed tax on wealth over a billion dollars from 3% to 6%, and that was a bridge too far for Bill Gates who said, "I'm all for super-progressive tax systems," he said:
"I've paid over $10 bilion in taxes. I've paid more than anyone in taxes. If I had to pay $20 billion, it's fine. But when you say I should pay $100 billion, then I'm starting to do a little math about what I have left over … you really want the incentive system to be there and you can go a long ways without threatening that."
Elizabeth Warren tweets an open invitation to Bill Gates to discuss her wealth taxwww.youtube.com
To clarify Warren's plan, wealth between $50 million and $1 billion would only be taxed at a 2% rate—barely touching that first billion dollars. At the time, Bill Gates was worth $106 billion. He's gotten richer since then (because that's what billionaires do...even in 2020) and is now estimated to have just shy of $110 billion. If he'd been taxed at Warren's proposed rate, he'd now be down to about $103 billion (poor guy).
Considering the stock market grows an average of around 7% each year, he could pay that 6% tax and still rake in about $1 billion each year with some basic investments. That's enough money to buy about 4400 average American homes...each year...without spending any of your original investment...
If all these numbers are starting to hurt your head, that's because you don't have the brain disease that billionaires suffer from. It's how they got to where they are. All they think about is their money—how they can use it, and how they can make more of it.
Even the ones who support slight increases in their taxes just want to quell the masses and obscure the fact that they are all ripping us off. It's the same motivation that leads them to give away some money here and there—it makes them look like good guys, and it soothes their neglected, battered consciences.
The less cautious among them aren't even interested in going that far. Michael Bloomberg spent over $1 billion not on charity but on trying to buy the Democratic nomination because if Sanders or Warren had gotten elected it would have cost him several billion dollars each year. What's the cost of his public humiliation on a national stage compared to that.
The Ultra-Wealthy Rule Over Us
These people aren't satisfied simply with having more money than anyone could reasonably spend in a hundred lifetimes. They always want more, because more money is more power; power to sway politics to their singular will, manipulate the media, and to be the absolute arbiter of which causes are "worthy," and which will continue to be underfunded and ignored.
That "incentive system" that Gates mentioned has nothing to do with quality of life at the billionaire level. Working hard to earn more money doesn't change how these people eat, where they live, how their children are educated, how often they go to the doctor…
If we taxed wealth over $1 billion at 100%—just took it all away—food banks could just have that $100 million on hand without waiting for a billionaire to be in a good mood, and Jeff Bezos' actual quality of life would be unchanged. He'd still have his last billion dollars to spend on daily baths in endangered animal parts. Yet he clings to his insane level of wealth because it allows him to be an oligarch, and to be worshipped for his generosity (without ever losing a cent).
"Generosity" for billionaires has nothing to do with how much they want to help. It's based entirely on how much they want to be praised.
I’m moving $1B of my Square equity (~28% of my wealth) to #startsmall LLC to fund global COVID-19 relief. After we… https://t.co/TtdU7W4SWk— jack (@jack) 1586289859.0
There are possible exceptions of course. Twitter CEO Jack Dorsey recently "donated" $1 billion to COVID-19 relief—which is almost 28% of his net worth. So if he does that a couple more times he won't even be a billionaire anymore… except that he "donated" that money to Start Small Fund—his private, "donor-advised" LLC that doesn't have to disclose its financials.
Surely though, this sort of private "charitable" foundations must do a lot of good for the world, right? We'll take a look at that myth in our third installment.
Charitable donations can not replace government programs.
Isn't it refreshing to see a story about someone giving back?
Not every wealthy person is Ebenezer Scrooge, clutching every penny for himself. Some of the wealthiest people on Earth also realize how fortunate they are to have been so blessed, so they share the wealth. When they open their pocketbooks, they aren't stingy.
Just look at Jeff Bezos, who recently announced he was donating $100 million to food banks to help America get through the coronavirus. Wow! That's so much money, and he's just giving it away! It's way more than you or I or several families put together are likely to earn in our entire lifetimes! It's more money than you could fit in your fridge in stacks of $100 bills—unless you're Nancy Pelosi.
If you had that much money in a bank account with just 1% interest compounding annually, you and me and those several families could easily live off that interest without ever touching the principal! Forever! Come to think of it, it's kind of more money than any one person could ever need or even spend on anything reasonable.
Sure, if you want your own private jet to shuttle you around the world eating dinner off the naked bodies of a series of celebrities, you could spend that much pretty easily, but if you just want to have a good, satisfying life, $100 million in the banks isn't much better than an $80,000 salary—depending on factors like your debt burden and the cost of living where you live.
So why don't any one of these mega-billionaires like Mark Zuckerberg, Bill Gates, Elon Musk, and Michael Bloomberg—if they really are as generous as they seem—just give away their riches and secure a place in history as the person who personally ended world hunger or homelessness in America? They could even keep a few hundred million to continue living like kings (or at least like Warren Buffett).
Surely it must not be that simple? Because if this was just a matter of private greed preventing that kind of transformational change, governments would surely have used their ability to levy taxes for the public good to seize that fallow wealth and make the world a better place. There has to be some reasonable explanation for why they don't just give it all away. Surely...
In this series we'll look at myths around philanthropy, including the notions that it's possible for billionaires to be generous, that their "wealth" is substantially different than money, that their private foundations do a lot of good, and that they are patrons of the arts.
But to start things off, let's look at one of the simplest explanations for this disconnect.
Myth: Charity Is Actually Better Than Taxation
What you'll hear
Government intervention is a blunt instrument, and charity is a scalpel.
The government is okay at helping people, but charity is really the way to go. Private individuals aren't hampered by government bureaucracy and can respond more efficiently and directly to needs as they occur. Over time we should try to shift toward a more voluntary charity-based model of social assistance, rather than relying on big government.
Why It's wrong
Actually the opposite is true.
During economic downturns, when the need is greatest, government assistance like unemployment, food stamps, and welfare kick in automatically to help those in need. They're called automatic stabilizers, and they help to mitigate the impact of these crises and make it easier to shift toward recovery.
Automatic stabilizers | National income and price determination | AP Macroeconomics | Khan Academywww.youtube.com
Meanwhile the wealthy are often anxiously tending to their own floundering finances or businesses amid the tumult and aren't as likely to open their checkbooks for charity. What this means is that charitable giving actually declines when people need it the most.
On top of that, as bad as politicians often are at being responsive to the needs of their constituents, at least they have constituents. By contrast, there's nothing to stop the wealthy from holing up in their gated compounds, beholden to no one and only responsive to the needs of the rarefied elites they know—donating to foundations developing a cure for gout or gene therapy to treat Habsburg Jaw.
To the extent that they are aware of the plight of others, it's often connected to their religious affiliation, which is why religious charities—that often spend money on churches and missionary work and who proselytize to the needy—are among the largest charities in the US.
If you don't mind someone else's idea of God determining which causes are important and who gets helped, then charity is a great way to go. For the rest of us, higher taxes on the wealthy—and reducing the amount they can dodge those taxes through, say "charity"—would be better.
In this sense, a blunt instrument is often exactly what we need—just a flood of money going to everyone who might realistically need it. And while government bureaucracy is annoying and should be cut where possible—particular when it comes to overzealous means testing—the fact that the federal government deals with such massive sums of money actually makes it possible to consolidate administrative overhead.
All this means that the government can actually use its resources for the public good far more efficiently than a bunch of disparate charitable foundations. In other words: Taxation and government handouts are (generally) much better than charity.
Charity: how effective is giving? | The Economistwww.youtube.com
While charitable donations have the added value of making rich people feel good and earning them some good PR, they aren't actually better for the world—or even nearly as good—as a robust social safety net. That means we should really limit the amount of taxes that can be written off through charitable donations.
Of course, without that tax incentive a lot of charities might receive substantially less in donations from the ultra-wealthy. But in that case we would have to ask: Are Billionaires really that generous? Check out our next installment to find out.
What recession? A new report suggests that the Amazon CEO could earn his first trillion much sooner than originally predicted.
As many businesses have been tanking in 2020, Amazon sales have been doing just fine.
A Microsoft and Apple become trillion-dollar companies—with Amazon just a hair behind—the possibility of the world's first trillionaire is within arm's reach. Amazon's CEO and the richest person to ever live, Jeff Bezos, is projected to earn his first trillion by 2026. Especially in the wake of the worldwide health crisis and the recent strike of Amazon employees, Bezos has especially come under fire for his financial habits.
Here are just a few things Bezos could buy:
New Water Lines for Flint:
In 2017, the state of Michigan set aside $97 million for lead or galvanized steel water lines to be replaced in Flint as a solution to the city's ongoing water crisis.
The current naturalization fee in the U.S. is $640. Although the exact number of undocumented immigrants in the United States is understandably difficult to pinpoint, the Pew Research Center estimated that there were roughly 10.5 million as of 2017. It would cost about $1 billion to pay for naturalization fees for all undocumented immigrants in the U.S., which Bezos could pay 100 times over and still have $40 billion to spare.
The San Francisco Bay Area and New York City account for two of the country's highest rates of homelessness. Reports in 2019 estimate that it would cost just under $13 billion to end homelessness in both San Francisco and New York City, which Bezos could pay and still have $100 billion for himself.
According to a 2018 report, the four richest universities in the U.S. are Harvard University ($38.3 billion), the University of Texas system ($30.9), and Yale University ($29.4 billion). Bezos could buy them all, with a few billion left over.
Bezos could permanently double the budgets (about $4.5 billion) of World Health Organization programs that address communicable diseases, health emergencies, vaccinations, and other global health threats—you know, the organization Trump just threatened to defund?