When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The 16-year-old will take to Foley Square to spearhead a global strike on September 20.
Teen activist Greta Thunberg touched down on the shores of New York today after a two-week journey at sea, but her real journey has just begun.
The Swedish teenager rose to prominence last year with her "School Strikes for Climate," which have since sparked a worldwide movement. She's since become one of the leading faces in climate activism, representing young people's refusal to tolerate the ignorance of their elders.
Sixteen-year-old Thunberg has spent the past two weeks traveling to New York City via solar-powered yacht, which was chosen in order to avoid a carbon-heavy airplane flight. The journey—which was obsessively followed by activists and European media and much-maligned by critics—culminated with a landing on the shores of Coney Island, Brooklyn, and her final destination was a port off Lower Manhattan. She was welcomed by excited crowds of activists and fans.
Day 12. We are getting closer to the North American mainland. Rough conditions, but downwind sailing. https://t.co/n9huwHUSGI— Greta Thunberg (@Greta Thunberg) 1566746954.0
We have anchored off Coney Island - clearing customs and immigration. We will come ashore at North Cove Marina earl… https://t.co/SItklEhQeK— Greta Thunberg (@Greta Thunberg) 1566997753.0
Thunberg has a packed itinerary, which includes high-profile meetings with some of the world's most powerful officials. On Friday, September 20, she'll be leading a worldwide Climate Strike, and millions of people will be taking to the streets to call for aggressive global action on climate change. Find your local strike (or start your own) using this website.
Thunberg will be attending New York City's strike, which begins with a march in Foley Square and ends with a rally in Battery Park, where speakers, performers, and Thunberg herself will take the stage. If you want to be more involved in this event, NYC is having an art build on August 30 and 31, and the group Fridays for Future will be organizing other logistical actions in preparation for the strike. Also for NYC folks: Ethical Culture is hosting strike planning meetings every Wednesday from 6-8pm, and Greta herself will be striking each Friday, starting with a strike on Friday, 8/30 at Ralph Bunche Park outside of the United Nations from 11-2pm.
Participants hope that mass action will influence several important upcoming climate meetings, which will be attended by Thunberg. The first will be the Youth Climate Summit at the United Nations in Manhattan on September 23rd. The next is the COP25 summit in Santiago, Chile, which takes place in December.
The young activist recently announced that she's taking a year-long sabbatical from school to focus on her activism. Her actions manifest the emotions and thoughts of many students who are asking, "What's the point in going to school and working towards our future if there is no future?"
As Thunberg put it in 2018, "We cannot solve the crisis without treating it as a crisis. You say you love your children above all else, and yet you're stealing their future in front of their very eyes."
Yet she's also resolutely hopeful. "It is still not too late to act," she reminded the European Parliament in a recent speech. "It will take a far-reaching vision, it will take courage, it will take fierce, fierce determination to act now, to lay the foundations where we may not know all the details about how to shape the ceiling. In other words, it will take cathedral thinking. I ask you to please wake up and make changes required possible."
Thunberg was nominated for a Nobel Peace Prize in 2018 for her work. She has mobilized millions of strikers around the world, and she's given hope and a sense of urgency to countless others. She also has been heavily criticized, mostly by conservative outlets and European nationalists. One British businessman even went as far as to Tweet, "Freak yachting accidents do happen in August…" She was also described as a "teenage puppet" by a member of Trump's transition team and a "prophetess in shorts" by a conservative French politician.
Freak yachting accidents do happen in August ... https://t.co/6CPePHYLtu— Arron Banks (@Arron Banks) 1565817064.0
Many of these criticisms have taken on a misogynistic undertone, resembling those lobbed at another young, powerful female activist—Alexandria Ocasio-Cortez. This may not be incidental, since the kind of global structural overhaul that human survival requires necessitates a revamp of many patriarchal and conservative ideas based in traditional ways of doing things. "For climate skeptics … it was not the environment that was threatened, it was a certain kind of modern industrial society built and dominated by their form of masculinity," proposed one study that linked misogynistic comments about Thunberg and Ocasio-Cortez to toxic masculinity.
Thunberg, however, is not advocating for any particular shift in gender dynamics, nor any politician's agenda. Instead, she's all about ensuring human survival by adjusting our actions based on scientific fact.
As the Malitzia II sailed towards the New York City skyline, a banner reading "Unite Behind the Science" waved proudly above it. Unfortunately, the scientific consensus about the dire consequences of climate change hasn't been enough to mobilize humanity into acting. That has required one particularly outspoken teen activist, and New York City is lucky to have her here.