When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Could her Democratic Debate win unseat frontrunner Biden?
The second night of the 2020 Democratic primary debates gave American voters a glimpse into the policies, platforms, histories, and personalities of 10 more candidates, all vying to stand out in a crowded 25-person race to challenge Donald Trump in the next presidential election. Following up a spirited debate the night before, during which Elizabeth Warren ran much of the show, the second showdown featured the party's two frontrunners, Joe Biden and Bernie Sanders. Biden and Sanders, however, were not the brightest shining stars on the stage by the end of the night. For many Americans, Thursday's debate served as a formal introduction to many of the other candidates in the race, some of whom made quite a name for themselves.
The general consensus, at least according to liberal-leaning media outlets, is that California Senator Kamala Harris won the debate. Harris was exceptionally poised and confident throughout the entire night, answering questions directly and succinctly—a refreshing break from the single-note catchphrasing, discursive meandering, and sometimes chaotic squabbling of many of her opponents.
At one point of heightened bickering (of which there were several), while nearly every other candidate was trying to yell over one another, Harris addressed her colleagues and competitors, reminding them that "Americans don't want to witness a food fight, they want to know how we're going to put food on their tables." She then seamlessly shifted the discussion back to the matter at hand: jobs. Although quick-witted and clever, sure, I would posit that this was not merely a quippy soundbite. It demonstrates a seemingly natural proclivity for leadership, as well as an ability to behave with cool diplomacy in the face of contentious disarray—all of which are traits one might call "presidential."
That, however, was not even the most defining moment of the night for Harris. About halfway through the debate, she aired her grievances with Joe Biden's sordid political relationship with civil rights. Harris addressed Biden directly and with candor. Instead of trying to smear the former vice president, she simply informed him that she was personally hurt by recent comments he made regarding his positive working relationships with now-deceased segregationists in the Senate.
"It was hurtful," Harris said to Biden, "to hear you talk about the reputations of two United States senators who built their reputations and career on the segregation of race in this country. And it was not only that—you also worked with them to oppose busing."
She then went on to relay the story of a young girl in California being bused in order to integrate into public schools. "And that little girl was me," Harris concluded, "So I will tell you that on this subject, it cannot be an intellectual debate among Democrats. We have to take it seriously. We have to act swiftly,"
Even though he probably should have seen this coming, given the public outcry and a call from fellow Democratic primary hopeful, Senator Cory Booker, for an apology, Biden was clearly rattled by Harris' statements.
In short, he fumbled it. Instead of wielding an opportunity to mirror Harris' sincerity and take her concerns seriously, using the debate platform to finally make an apology, he doubled-down and condescendingly lectured (actually, his tone seemed, at least to this writer, to be teetering on the brink of scolding) Harris, stating that his stance on Civil Rights-era busing was about states' rights, not a tepid attitude towards racial equality.
"I did not praise racists," Biden retorted, "That is not true, number one. Number two, if we want to have this campaign litigated on who supports civil rights and whether I did or not, I'm happy to do that." The former vice president, however, still refuses to issue an apology.
In fact, upon hearing Cory Booker's initial call for an apology, he issued a statement outside of a fundraising event in Washington on June 19th, saying, "Apologize for what? Cory should apologize [...] He knows better. There's not a racist bone in my body. I've been involved in civil rights my whole career. Period."
Joe Biden, who has been the primary frontrunner for the Democratic primary nomination thus far, appears to be largely impenetrable in the face of criticism and scandal, despite being comparatively conservative among a pool of majority-progressive candidates. Only time will tell whether or not Harris has, indeed, finally found Biden's political Achilles Heel.
Either way, though, the first Democratic debate was all about Kamala Harris and the underdogs. In addition to Harris' impressive performance, Mayor Pete Buttigieg of South Bend, Indiana also stood out as intelligent, composed, and unflinching. And Andrew Yang, best known for his somewhat controversial platform of Universal Basic Income (giving every American citizen a monthly stipend of $1,000), also held his own—offering straightforward, no-nonsense, and logically sound answers, even if seldom few questions were directed at him.
A lot can happen between now and February 3rd when the first Democratic primary caucus is scheduled to take place in Iowa. And there will be plenty of chances for candidates to rise and fall in the meantime. If Thursday's debate is any indication of what's to come, however, it appears as if a paradigm shift may be on the horizon, with Senator Kamala Harris leading the charge.