When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
What the Monsanto Court Ruling Means for the Future
What's next for Monsanto?
Monsanto has been accused of not revealing the hazards of using its Roundup™ weed killer.
Research has shown a potential link between the glyphosate in Roundup and cancer. In addition, glyphosate may cause kidney and liver problems. Although an estimated 4,000 lawsuits have been filed against Monsanto, Dewayne Johnson is the first person to be awarded $289 million in damages after he developed terminal cancer, which he attributed to being exposed to Roundup as a school groundskeeper. What does this landmark lawsuit mean for the future?
More Lawsuits Against Monsanto
A federal judge has already ruled that lawsuits against Monsanto from 400 plaintiffs can move forward to trial. U.S. District Judge, Vince Chhabria, concluded that a jury should decide if glyphosate causes cancer in their cases. Ranging from landscapers to farmers, the plaintiffs claim that Roundup causes non-Hodgkin's lymphoma, which Monsanto denies. Considering Dewayne Johnson's successful case against Monsanto, it's reasonable to expect that the company's future will include hundreds and possibly thousands of lawsuits.
Bayer Will Appeal the Verdict
Bayer paid $66 billion to acquire Monsanto, and the merger will eliminate Monsanto's name. However, Bayer plans to appeal the $289 million verdict in the Dewayne Johnson case and wants a judge to reverse the jury's decision. If reversing the ruling fails, then Bayer plans to take the case to California appellate courts. In addition, Bayer has indicated it's not willing to settle out of court. It appears the company is prepared for years of lawsuits.
Roundup May Disappear From Store Shelves
Bayer is allegedly considering the option of removing Roundup from common gardening uses but may continue to sell it to farmers. This means that the average consumer may not be able to buy it in the future. It's important to note that the company hasn't confirmed these plans.
Roundup Bans May Increase
Roundup is already banned in several countries, and more may follow suit in the near future. Roundup is currently banned in Argentina, Belgium, El Salvador, Netherlands, and Sri Lanka. Germany and France have also announced their intention to ban the weed killer, and some stores have already started to remove it. In the United States, multiple cities and states (parts of Colorado, California, and Florida) around the country have glyphosate restrictions or bans.
Concerns About Glyphosate in Food Will Grow
The lawsuit against Monsanto and the bans around the world are making people more aware of Roundup. Concerns about glyphosate, the active ingredient in the weed killer, showing up in food are also on the rise. A recent report from the Environmental Working Group (EWG) found Roundup in popular cereals, granola, and oats. Even some of the organic products tested positive for glyphosate. About 75 percent of all the samples tested by EWG had levels that were higher than the group considers safe for children. The EWG is encouraging people to demand that the United States Environmental Protection Agency (EPA) restrict Roundup use.
The Dewayne Johnson v. Monsanto Company was the first case to go to trial, but it will not be the last. You can expect to see more Roundup lawsuits and bans in the future.
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