When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Jared Kushner Could Win a Nobel Prize, but BLM Deserves It
The Nobel Prize committee has the chance to signal a better future for a prize with a fraught past.
I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to "order" than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice — Dr. Marin Luther King Jr. "Letter From Birmingham Jail" 1963
Nominations have been announced for the 2021 Nobel Peace Prize.
Among notable nominees are Ivanka Trump's husband Jared Kushner, politician and voting rights activist Stacey Abrams, and the Black Lives Matter movement. Depending on your political biases, you likely find at least one of those nominations offensive, though it should be noted that the list of nominees is long, and anyone can be nominated.
In this case, Black Lives Matter was nominated by Petter Eide, a member of Norway's parliament. As for Jared Kushner, he was nominated along with former Special Representative for International Negotiations Avi Berkowitz — the famed Harvard law professor, Trump sycophant, and defense attorney for O.J. Simpson and Jeffrey Epstein. Kushner and Berkowitz played central roles in brokering the Abraham Accords declaring, "Peace, Cooperation, and Constructive Diplomatic and Friendly Relations" between the US, Israel, Bahrain, and the UAE.
The Abraham Accords: The PR of the 'peace deals' | The Listening Postwww.youtube.com
At face value many Americans would no doubt see the negotiation of a peace deal as more legitimate grounds for nomination than a protest movement that sparked violent confrontation with police and counter protesters around the country in 2020. And, if we look at the history of the Peace Prize, there is a sense in which they would be right — the prize has often been awarded for superficial diplomatic theater rather than the real and often messy work of addressing injustice.
The Fraught History of the Nobel Peace Prize
In 1928, Secretary of State Frank Kellogg received the prize for getting all the world's major powers to officially, meaninglessly renounce war...shortly before Hitler took power in Germany. Another Secretary of State, Henry Kissinger, was selected by the Nobel Committee for negotiating a cease fire with Vietnam in 1973 — the same year it was revealed that he had masterminded a secret carpet bombing campaign in Cambodia, which is credited with giving rise to the genocidal Khmer Rouge.
More recently, in 2009, Barack Obama was given the Peace Prize just for being elected president — in a move Obama acknowledged as premature. And in 2020, Donald Trump's son-in-law and his buddy Avi were nominated for the award for arranging "peace" between nations that were never at war — with a substantial arms deal thrown in for good measure.
To put it bluntly, it would make nearly as much sense for Jared Kushner to win the Nobel Peace Prize as it did for a number of other recipients with dubious claims to peace work. By contrast, in 1948 the Nobel committee chose not to award anyone — rather than acknowledge Mohandas Gandhi's work in pushing for Indian independence from Britain.
Historically the committee has often erred on the side of the powerful — rewarding hollow and hypocritical displays of diplomacy over the controversy that tends to arise around grassroots struggles. So while it may be unlikely that Kushner and Berkowitz will receive the peace prize, neither would it really be surprising.
But with Black History Month kicking off, it's worth articulating not just why their diplomacy is underwhelming, but why the Black Lives Matter movement deserves recognition for advancing the global fight against injustice.
No Justice, No Peace
While extensive efforts have been made to paint the Black Lives Matter movement as violent, anti-White, and at the political fringes, in reality it is the largest and most racially diverse protest movement in American history. And considering the thousands of demonstrations that have taken place, involving many millions of individuals, the relative lack of violence from the protesters is much more worthy of note than a handful of dramatic scenes.
Compared to the January 6th Trump rally, where a crowd of around 30,000 spawned a violent insurrection — which was handled with kid gloves by the police and led to five deaths — the 15 million plus who participated in BLM marches in 2020 were remarkably peaceful. The same cannot be said for far too many of police who patrolled those marches and gave proof to the brutality that inspired them.
A compilation of videos that captures how police officers incite violence. How are they responding to protests ag… https://t.co/7rBOh3OHMP— Simran Jeet Singh (@Simran Jeet Singh) 1590893613
And though regrettable incidents of arson and violence have undeniably taken place in connection with BLM demonstrations, the alternative was not "peace."
What is often overlooked in discussions of peace is the reality of social and political injustice as among the most prevalent forms of violence on Earth. When millions of people, targeted through no fault of their own, are systemically dehumanized — their lives and their contributions devalued and their opportunities for life, liberty and pursuit of happiness both deliberately and incidentally truncated for centuries — that is violence that destroys lives on another scale altogether.
For Black Americans that obviously means slavery and its aftermath, as well as segregation and the continued legacies of practices like redlining. But it also means a so-called "war on drugs" that treats addiction as a crime rather than an illness and disproportionately targets and locks up Black Americans, depriving too many children of their parents.
It means racist police procedures like Stop and Frisk, as well as the implicit (and often explicit) racial biases of the officers themselves. It means making it nearly impossible for people convicted of felonies within this unjust, racist system to live within the bounds of the law, depriving them — as well as millions of Black Americans who haven't been convicted of anything — of the right to participate in democracy and change the system that treats them so cruelly.
And none of this even covers the immense wealth inequality that makes life harder for almost all Americans — though, again, the harm is leveled disproportionately against Black Americans. All of these ordinary and unacceptable aspects of American life are violence — "the negative peace which is the absence of tension."
They destabilize communities, families, and individual lives. And that violence came to a head in June, following the horrific killing of George Floyd by a Minneapolis police officer over a suspected counterfeit $20 bill.
While far from the only evidence of systemic racism in America, the murder of unarmed Black men, women, and children by police and by racist vigilantes who — more often than not — are allowed to walk free, is perhaps its most blatant and disgusting expression.
And the names of the slain — Ahmaud Arbery, Breonna Taylor, Tamir Rice, Trayvon Martin, Freddie Gray, Philando Castille, too many more to mention — have become rallying cries.
With all the domestic resistance the protests met from people who insist on spitting "all lives matter!" (as if fighting for the value of Black lives implied otherwise) and "blue lives matter!" (as if the safety of police officers depends on their ability to shoot unarmed Black men, women, and children without consequence), it would be easy to lose sight of how much support the movement has received overseas. While the movement was started in America, the impact has been global.
"Injustice Anywhere Is a Threat to Justice Everywhere"
The reality of living as a dehumanized minority in a bigoted society is sadly all too common in the world. And while not everywhere is as bad in this respect as America, the recognition sparked protests of solidarity and of common cause around the world.
Like the civil rights movement of the 1960s, Black Lives Matter has continued the fight for America to live up to its promise. Because right now "the land of the free" is home to a carceral state where more people are imprisoned than anywhere else on Earth, and citizens are killed by police at a higher rate than in any comparable nation.
Because the systems that were deliberately set up to keep newly freed Black citizens oppressed following the Civil War were never truly purged — have been covertly bolstered and supplemented ever since.
That is not peace. Only a stable form of violence.
A cartoon from the 1960s My father wasn’t beloved by America. In ‘Letter From Birmingham Jail,’ he responded to 8… https://t.co/ygwaqnWoO9— Be A King (@Be A King) 1611017549
In 1964 the Nobel committee opted not to side with power. It was the same year the FBI sent a harassing letter to Dr. Martin Luther King Jr., urging him to commit suicide.
He was considered by FBI director J. Edgar Hoover — and many others in positions of power within the American government — to be an enemy of the state. There is even reason to believe that these forces were directly involved in his 1968 assassination.
His protest movement was disruptive to the normal order of American life that most white Americans were content to maintain. Many balked at the idea that it could be called peaceful. But the Nobel committee selected him for the honor of the Nobel Peace Prize. It was a serious signal that the world was watching how America handled peaceful dissent.
Did that make a difference in passing the voting rights act of 1965? Who can say? But the Nobel committee has a similar opportunity this year.
What Black Lives Matter has been fighting for in recent months is the "positive peace" King spoke of as "the presence of justice." With that in mind — and with some uncertainty remaining as to how a decentralized, leaderless movement of millions can receive an award — the Nobel committee should take seriously the option of selecting Black Lives Matter.
Martin Luther King Jr. Nobel Peace Prize Acceptance Speechwww.youtube.com
There are no doubt many nominees whom the committee could select for the Peace Prize — including Jared Kushner. And some who would even be worthy — including Stacey Abrams.
But the significance of acknowledging a grassroots fight for justice that was centuries in the making (in a nation which — for all its flaws — continues to shape culture around the world) is too powerful to deny.