Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
This summer has no doubt been unbearably hot, and many of us have become accustomed to wearing shorts and tanks every day. But while our hoodies and long sleeves remain cozily tucked away, they will no doubt have to re-emerge sooner than we think.
As we look for new fits for the upcoming cold months, why not make sure that whatever new wardrobe you buy is crafted sustainably? What if I told you that your new clothes could potentially support hundreds of elephants?
At Ivory Ella, they recognize that elephants are one of the most beautiful creatures on the planet. With sustainability in mind, the clothes they've crafted aim to protect these beautiful creatures from the detrimental ivory trade. In collaboration with Save the Elephants, Ivory Ella has dedicated these past five years to support the protection of these magnificent creatures. While their passion remains Elephants, Ivory Ella also supports many other charities as well. Not to mention, their clothes are fresh as fuck.
Or you can rock the fabulous Lotus Swirl tie-dye hoodie which donates 10% of its net profits to EarthDay.org. Maybe you're stocked up on hoodies and want a long sleeve instead? No problem! The bright sunshine Childhood Cancer Ribbons T-shirt donates 50% of its net profits to the Children's Cancer Therapy Development Institute, which helps fund Megan Bugg's Citizen Scientist Project for Rhabodomyosarcoma Cures.
The Doodle Dog Long Sleeve is another gorgeous shirt crafted with a good cause in mind, as 10% of the shirt's net profits are donated to Hearts and Bones, a nonprofit organization based out of Dallas and New York that builds a nationwide network in an effort to help thousands of shelter dogs find their forever homes.
We know what you're thinking, though. We're getting ahead of ourselves. It's still balmy and T-shirts are still very much a priority. But Ivory Ella has plenty of those, as well. The Ocean Depth's T-shirt, with its beautiful purple vibe, donates 10% to the Reef Restoration Foundation.
Or maybe you're shopping for your kid and want to get them some fly new back-to-school gear. Ivory Ella has a wide selection of great backpacks and lanyards. They also have tank tops, sleepwear, and decorative gear for your home or dorm room!
As summer slowly ends, it's time to revamp your wardrobe with Ivory Ella. Why buy just any old clothes when you can stock up your styles with clothes you know were made with the best of intentions?
Ivory Ella has long stood by its mission to provide sustainable clothing that not only looks great but feels great to wear and purchase. Your purchases can help elephants, aquatic life, children with cancer, pets in need, and more. There is even a full list of all the charities they support if you ever want to look more in-depth.
For those ballin' on a budget, Ivory Ella also has a ton of sales all of the time, so you can still support all these good causes for a fraction of the original price. This fall, get your fit on with Ivory Ella, and spend your money on clothes and causes you know mean something.