When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Andrew Yang Should Not Be New York's Mayor
"Times Square," said Andrew Yang in a recent interview with Ziwe. "What's not to like?"
As a New Yorker who once walked through the hellscape that is the Times Square subway station twice a day, I find that question not only abhorrent but stunningly tone deaf. Sure, Times Square has its own kitschy appeal and the subway station is still part of the city I love so much, but also… it's Times Square. Real New Yorkers know that Times Square is a distorted tourist trap, and the subway station bears none of the charm and beauty that so many of the city's other subway stations do.
Take, for example, the Coney Island Stillwell Avenue station, my favorite subway station. Rising out of the ground to the sight of the ocean is an experience I'll never be over. There's Brooklyn's Prospect Avenue station, with its tangles of vines and its mournful yellow lamplight. There's 28th Street Station, with its cherry blossom mosaics… I could go on.
I could possibly forgive Yang's comment if I felt it came from a place of love — perhaps the man has a special adoration for chaos, souvenirs, the smell of things burning, and stations that allow transfers to almost every other part of the city.
But Andrew Yang has been making out-of-touch comments since the beginning of his mayoral candidacy. He confessed that he'd spent most of the pandemic out of the city, saying, "We've spent more time upstate than in the city over the last number of months." He misidentified a food market as a bodega. He complained about life in his two-bedroom Hell's Kitchen apartment, stating, "Can you imagine trying to have two kids in virtual school in a two-bedroom apartment, and then trying to do work yourself?" Why yes, Andrew Yang. (Why yes, many thousands of the New Yorkers you hope to represent have been doing exactly that for over a year now.)
Yang was also criticized for name-dropping LGBTQ+ spots like a tourist looking to explore the gay side of Greenwich Village for the first time. "Well, first, let me say that if I go to Cubbyhole, I think I'm going to be accompanied by at least one of my two campaign managers who are both gay," he said. "So there's like a lot of, you know, familiarity with, with the community, at the head of my campaign leading it." Later on in the same speech, he told a mostly LGBTQ+ audience that their community is "so human and beautiful."
His tweets are a mess as well. He later apologized for a tweet reading, "You know what I hear over and over again - that NYC is not enforcing rules against unlicensed street vendors. I'm for increasing licenses but we should do more for the retailers who are paying rent and trying to survive." But the damage was done. New York City's vibrance comes in large part from its street vendors, many of whom make their living selling food on the sidewalks. Many saw Yang's comments as further evidence that he had no connection to everyday New Yorkers.
He also recently apologized for a blatantly pro-Israel and anti-Arab tweet, which garnered praise from none other than Donald Trump Jr. The tweet read, "The people of NYC will always stand with our brothers and sisters in Israel who face down terrorism and persevere." Yang also said, in a Forward op-ed, that the Boycott, Divest, Sanctions movement was the result of "anti-semitic thought and history."
In another interview, Yang confessed that he has never voted in a single mayoral election in NYC. In a recent press conference, he stated, "One thing that I think would be extraordinarily helpful is to have specific shelters for victims of domestic violence, who are often fleeing from an abusive partner," Yang said during the forum. "It's a distinct population with distinct needs, and they should have separate [facilities]." Others were quick to point out that New York City does, in fact, have these types of shelters, and Yang tried to walk back his claim, but the damage was done.
In yet another fumbled press conference, Yang was asked, "Do you agree with the repeal of 50-a?" He replied, "The repeal of 50-a," prompting the interviewer to ask, "Do you know what 50-a is?" Yang fumbled the reply further by saying, "This is not the — it's not the mandatory interview of the—" prompting another candidate to clarify that 50-a is actually a bill that hides police officers' disciplinary actions from the public. The bill received widespread attention during the George Floyd protests this year.
Later on, Yang was asked about the MTA's debt, and he responded, "The MTA doesn't break its numbers out that cleanly, but you're looking at revenues around eight or nine million dollars and an operating deficit of around three-and-a-half." The MTA's debt is actually in the billions of dollars, which Yang likely meant to say, but he further flubbed the response by mentioning MTA bridges that go out of the city, which there are none of (the Port Authority controls outer-city transit).
Each one of these foibles reveals a candidate who is blatantly out of touch with the extremely complicated everyday realities of New York City. All these little mishaps are arguably easy to forgive on their own — but look at them together and it becomes easier to piece together who Andrew Yang is (and who he is not).
Look deeper at his policies and the practices he hopes to implement as the mayor of the Big Apple — a position he may very well win — and a more ominous picture starts to take shape.
Policy Flaws and a Poor Track Record
For example, Yang — who grew famous during the 2020 election cycle thanks to his promises of Universal Basic Income — has since walked back his promises and has failed to garner critical union and progressive support. He pledged, for example, to offer $1,000 to $2,000 per year to "each family of a student whose family income puts them at the poverty threshold," as well as English language learners and special education students. $1,000 or $2,000, essentially a one-time stimulus check, would, of course, not lift any student or their family out of poverty, especially in a place like New York City, nor would it be anything close to a universal basic income.
Even Yang's original Universal Basic Income proposal, the "Freedom Dividend," would have required families to choose between receiving some public benefits such as Medicare and $1,000 per month.
If you weren't already aware at this point, Yang, though allegedly a Democrat, with wide residual progressive appeal from 2020, has conservative-leaning policies. That's part of what makes him so insidious and competitive as a candidate: He can appeal to progressives who don't do their research, to Democrats looking for an acceptably centrist candidate, to independents looking for a non-establishment politician, and to Republicans who know Yang is probably the closest thing to a conservative mayor they'll find right now.
Rightly so, Yang is facing vehement opposition from many groups, particularly among the powerful coalition of progressive organizations in NYC. "Andrew Yang's pro-cop, anti-public education, anti-union, big business-centric platform is not what New Yorkers need," Senti Sojwal, cofounder of the Asian American Feminist Collective, told Teen Vogue. Sojwal, along with 790 grassroots AAPI organizers and leaders, recently signed a letter opposing Yang's mayoral bid.
Yang is apparently "in talks with Tusk Strategies, the consulting firm that worked on Mike Bloomberg's 2009 mayoral campaign." The CEO of Tusk Strategies is Bradley Tusk, a former consultant for the city's largest police union.
Yang also advocated for putting more police in subway stations and has been a vocal critic of the defund the police movements.
In general, Yang seems to glorify a capitalist free market that many fear would be damaging to NYC's already fragile housing situation. Back in 2019, Yang proclaimed his distaste for zoning laws and seemed to advocate for a kind of wild free-for-all situation based on the premise that the market would work its magic. However, New York City is in the midst of a housing crisis that free market development will certainly not help solve.
A look at Yang's record reveals that he has long been oscillating between progressivism and conservatism.
After working as a test-prep executive, he started a nonprofit called Venture for America, which promised to create 100,000 jobs. It only created around 4,000.
Running New York City is far, far more complicated than running a single nonprofit, and Yang's record is not promising. His policies are chaotic at best; he has promised to bring cryptocurrency to New York despite the potentially devastating environmental impact. He confessed to having never visited one of New York City's public housing developments prior to the mayoral race, and after living in Hell's Kitchen for 25 years, he seemed surprised after visiting Brownsville, Brooklyn, saying, "You saw things that were very, very dark and bleak." Talk about out of touch.
In general, critics say Yang lacks the expertise to address NYC's most pressing problems, including its failing subway systems, its housing crisis, and impending environmental crises such as future hurricanes.
So Why is He a Frontrunner?
In spite of all this, Yang is polling strongly. There are several reasons for this. Yang has the name-factor recognition, and he has leveraged his celebrity status to the max, promising to be a "cheerleader" for a post-COVID New York. Like Trump, his controversial tweets and gaffes tend to bring more attention to him. As The New York Times writes, "Andrew Yang Believes in New York and Himself. Is That Enough?" It may well be, though it seems strange that in a city that prides itself on its no-nonsense, no bullshit ethic, wild optimism could be a winning campaign.
Yang has amassed a coalition that includes Orthodox Jews (Yang promised to take a hands-off approach to yeshivas), some Asian American voters, and some young people still riding the high of the Yang Gang.
In addition, none of his competitors have managed to overtake him in popularity or notoriety. His opponent Scott Stringer, the current comptroller, was recently accused of sexual assault, causing key groups to withdraw their support. Candidate Dianne Morales is a strong progressive champion running on a promise to bring social housing to NYC, but she lacks the name recognition of Yang, and the same goes for fellow candidate Maya Wiley. The fact that Yang seems to be running on a platform based on unearned confidence that is eclipsing the campaigns of two qualified Black women is reason for pause in and of itself.
As of now, Yang's primary opponent seems to be Eric Adams, the Brooklyn borough president who is a former cop who promised to carry a gun if elected. Another major opponent is Kathryn Garcia, the former New York City sanitation commissioner, who came out on top in a recent poll.
So, in spite of all this, it seems that New Yorkers may be stuck with Andrew Yang. Of course, he's probably not the worst man for the job. Yang has big, optimistic visions: invest in the city's failing infrastructure and affordable housing, reinvigorate the city's arts and culture sector, develop education, a People's Bank for the city, address the homelessness crisis and more. After Bloomberg, almost any new energy will feel welcome.
Whether Yang can achieve any of his visions is to be seen. But with New York City on the brink of rebirth, change is coming fast — and it's up to voters to decide what kind of change they ultimately want to see.