United Airlines suffered a pretty brutal PR mess. After taking two tries to apologize to Dr. David Dao, a passenger who was dragged off a flight, United and Dao have reached an undisclosed settlement. CEO Oscar Munoz apologized again for the incident and acknowledged the misuse of law enforcement, rebooking crew on a booked and boarded flight and not offering sufficient composition for bumping. The airline is planning on ten policy changes to better handle situations. United is planning on increasing compensation to $10,000 for willingly giving up your seat, boarded passengers will not be asked to give up seats and crew members will be booked on flights at least an hour before takeoff. United is also paying $1,500 for any lost bags.