Should Facebook be more transparent with advertisers?
1. Facebook is notorious for keeping trade secrets. Even though the social media site is one of the biggest online advertisers out there, Facebook has always been hesitant to share detailed statistics or any algorithms with its advertising partners. The company claims that this is to prevent publicizing its intellectual property with potential competitors, but it has also created a big headache for advertisers. Especially since almost all of Facebook's revenue comes from these advertisers.
2. Online advertisers want to know how many people see their ad and why Facebook decides some people should see that ad over others. It is also useful to any advertising campaign to know how long a potential customer interacted with the ad or if they shared it with their friends. This week, it seems Facebook is willing to share more data with advertisers. The company said they will tell advertisers down to the millisecond how long someone watched a sponsored video and whether or not they actually unmuted the audio. Facebook is also giving advertisers the option to only pay for the ad when the audio is unmuted by the viewer.
3. So, should Facebook be more transparent with advertisers from now on?
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