Like it or not, the holiday shopping season is quickly approaching. While some stores are stocking their shelves sky-high, REI — a popular outdoor apparel and sporting goods store — has taken a decidedly different approach. This Black Friday, REI will close its doors, encouraging shoppers to #OptOutside and take to nature instead. The move comes at a time when most retailers are pushing for more shopping hours during the Thanksgiving holiday. REI: 1, Black Friday Madness: 0.